Innoship
Daniel Nicolae
Co-Founder
Why branding for a startup?
The passion is greater in the area of the business idea. In our case, with the third company we founded, we finally managed to understand. And I think learning and realizing that there are elements that we need to incorporate into the way we think about every aspect of a company is actually critical for what we do and have done and for others who listen to us.
Where does the interest in branding come from?
Everything comes in a learning context. In front of you are other companies, it’s B2B sales. If we hadn’t done this, we would have had a very difficult start and we would have been perceived by our clients as not being serious.
Who is Innoship today?
Four years after founding the company, Innoship is an international technology company. It is a company that started in Romania but today is a technology provider and a provider of benefits for our customers, a business partner for clients from many territories. We’re talking about clients from Spain, clients from Germany, the Netherlands, Poland, Czech Republic, Romania, and many other countries. Innoship is a brand in the minds of many clients and many companies internationally. And that pleases me. That a brand created by us here with our emotions and dreams has convinced other companies in territories and countries where we have often arrived with good quality human resources but with an image and a brand originating from Romania and a proprietary software product, alongside other companies of which we are very proud, but we are equally proud that Innoship has contributed to this brand positioning. Not just for us as a company but also for the country.
Do entrepreneurs develop the country’s brand?
We haven’t looked at things in such a broad depth. Rather, we looked at talking as little as possible about our country when we are in other countries and when talking to other entrepreneurs. It’s very easy to notice when you arrive in other countries things that are very well done there and think that they are less well done in your country. However, the responsibility you have in the context where you are present there with your company and those clients, whether they have given you their vote of confidence or plan to give you their vote of confidence, they need to see in you a positive character. A balanced and optimistic character for the future. So a comparison with today’s situation or a comparison with the situation in the past wouldn’t help much. So when we have open discussions together with these partners from other countries related to Romania, for several years I have decided to only talk about the good things that will happen in the future, of such a nature that, again, the image of Romania in their minds remains if they haven’t had much contact with the things that will happen well in the near future.