Caiet + Mazgaleli = caietul cu mazgaleli. Porneste din ce traim zilnic in branding. Din proiecte, din creatie, din discutii pe mail, telefon sau din intalniri. Sunt ideile care apar pe fuga, pe coltul mesei, inainte sa devina ceva ordonat. Imperfecte, dar reale.
Nu sunt inca notite – nu au forma clara. Nu sunt nici adnotari – nu comenteaza nimic precis. Nu sunt file de capitol – nu pretind structura. Si totusi, se nasc adesea in acelasi carnetel in care ne adunam gandurile de lucru.
Mazgalelile sunt inceputurile noastre. Puncteaza viata asa cum e: imperfecta, mereu perfectibila. Si uneori, cresc. Cu potential de a deveni candva notite, adnotari sau cand va fi momentul, file din povestea noastra.
Momentan nu suntem o fundatie. Trebuie sa ne platim echipa, chiria, utilitatile, sa investim in echipa. A plati ore de consultanta este o forma de respect. Timpul alocat unui proiect indiferent in ce faza este […]
Am cerut o oferta de pret, iar persoana de la celalalt fir al telefonului imi spune ca imi va pregati o metodologie. Ce e metodologia asta? De ce am nevoie de ea cand eu vreau […]
Se vorbeste foarte mult in ultima perioada la conferinte, pe youtube, in posturile de pe linkedin despre experiente de brand [brand experience]. De ce avem nevoie de experiente? Sau care e legatura? Doar experienta e […]
Dilema clientului nostru: Ce sa aleg? Agentie branding, freelancer sau sa-mi angajez echipa de marketing? Ne-am intalnit recent cu un antreprenor care ne-a inspirat sa scriem acest post. Ne grabim s-o facem sa nu pierdem […]
Pentru a-ți cumpăra produsele, consumatorul trebuie să-ți cunoască brandul, să-l placă și să aibă încredere în el. Toate aceste lucruri nu se realizează peste noapte și nici dintr-o întâmplare, ci trebuie construite printr-o strategie clară […]
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Securitatea website-ului si a informatiilor stocate pe server este o problema cu care se confrunta toata lumea zilnic. Nu exista o solutie care sa rezolve toate probleme si sa iti ofere protectie 100%, dar sunt […]
Alegerea unui plan de hosting potrivit site-ului tau este esentiala. Indiferent de cat de mult lucreaza un programator la un website incercand sa-l optimizeze si sa-l faca sa se incarce cat mai repede, un server […]
Copy-paste sau autenticitate, de unde vine cel mai mare castig? Relevanta si diferentiere – acestea sunt cele doua coordonate majore pe care se construieste un brand. Si, desi calea cea mai simpla este sa te […]
Daca un design bun face ca website-ul tau sa iasa in evidenta fata de competitori, animatiile vor da suflet acestuia si vor incanta vizitatorii. Animatiile dintr-un website pot fi foarte complicate, uneori fiind necesar sa […]
Costruirea de animatii pentru un website este un proces de continuu de iterare. De la identificarea elementelor care pot fi dinamice si animate in design-ul unui website pana la transpunerea si finalizarea acestor idei in […]
Am aflat de lettering in urma cu 4 ani, in timp ce (re)descopeream caligrafia la un curs de cateva saptamani si de atunci am continuat sa desenez si sa ilustrez tot felul de citate si […]
Training-ul la birou vine cu beneficii mari angajatilor si firmei. Dan Platon Pentru mine, training-ul primit de la Valentin m-a ajutat sa ma organizez mult mai bine prin punerea in practica a conceptelor de time […]
BE BRIGHT When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one […]
The health of your website is just as important as your own. The website is a body that grows alongside your brand and your business and that any health problems can occur for any body. […]
The story begins two months ago, when I began to feel how my life is in an ever-increasing imbalance. I had not worked for over a year and felt the need to do something … […]
Dochita Zenoveiov: Brands will try to sell us “time” We are on the right track in terms of branding interest in Romania, says Dochita Zenoveiov, Brand Consultant INOVEO, who has a 20 years experience in […]
The Progressive Awards 2019 has nominated its winners at the Progressive Gala Awards held at Casino Sinaia on the evening of March 14, which brought together over 470 retail professionals & FMCG. The Research Partner […]
In the last year I turned my attention to poster design as a leisure exercise and I wanted to visit Switzerland or Poland to find out more. The first contact with an exhibition of foreign […]
Dochita Zenoveiov: A construction that does not have integrity and good in it will collapse sooner or later Graduate of an MBA, Dochita Zenoveiov has a 20 years experience in branding and marketing at client […]
In a highly dynamic industry such as consumer goods, retailers and manufacturers are constrained to keep up with consumer behavior by massive investment in technology, innovation, or branding and positioning services. Surprisingly, not only modern […]
Project type: Rebranding Services: Analysis & audit, Brand DNA, Visual identity, Brand strategy, Brand communication, Media production, Web Design, Mobile Design, Web Implementation, UI/UX Web Technologies: WordPress, HTML, CSS, jQuery, JavaScript ES6, PHP, SQL Team: Lia Ecaterina Gaman, Dan […]
A website will never be ready, it evolves according to customer needs and adapts to user requirements. Below are three basic steps for maintaining a website. 1. Back-up – before changing anything and moving on to […]
THE ROMANIAN SWEETS MARKET HAS, FOR A FEW WEEKS, A NEW PLAYER. THE FRENCH PATISSERIES GOURMANDES COMPANY, A BUSINESS THAT’S VALUED AT OVER 130 MILLION EURO, ENTERED ON THE LOCAL MARKET WITH A BRAND OF […]
THERE IS A FOCUS ON OFFLINE, A VERY MULTI RETAILERS WORK IN RESEARCH DEPARTMENTS TO DEVELOP PLATFORM FOR ONLINE – WHEN WE WILL BE PREPARED TO IMPLEMENT THEM, TO BE SATISFIED. DIN 2018 WILL PROVIDE […]
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THE YOUNG GENERATION OF ROMANIAN BRANDS WHICH COULD BECOME THE NEW STARBUCKS, ZARA, OR COCA-COLA Authors: Mădălina Panaete, Alina-Elena Vasiliu Zaganu beer, 5 to Go coffee or the salad from Fru Fru are some of the daily […]
WE ARE A PRODUCT. HOW DO I BRAND AND HELP HOW I PROMOTING IT? THIS IS THE CHALLENGE WHICH MEETS THE MOST MULTIPLE ENTERPRISES AT THE BEGINNING OF THE BEGINNING, BUT ALSO WITH THE VIEW […]
Romanian companies are now turning to rebranding more than before 2010 to increase their turnover, and the results of such a process can be seen in the level of profitability, the number of customers and […]
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In the 10 years of branding we have come in contact with brands from various industries and sectors. And if it is something that makes us move on and resist is the “optimistic madness” inspired […]
Dochita Zenoveiov, managing director, was invited to moderate the show by Amedeo Ene at Realitatea Plus to address some branding concepts. The difference between brand and branding When talking about the brand we are talking […]
Whether you tried to catch them all for yourself, or you were simply intrigued by the large number of people who were running through the neighborhood with the phone in your hand and displaying all […]
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What is Brandathlon? Brandathlon is a competition for every entrepreneur who is interested in moving to another level of his business, and implicitly, to increase his sales. It addresses Romanian brands that have been set […]
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07:15 In a very surprising way I wake up to the third alarm. I disable the other two and transport me to the shower. I promise every night that I will not make it longer […]
You may have noticed that brands refresh their packaging much more frequently than before. The most noticeable, in the last 4-5 years, the market speed of refitting the packaging seems to play an important role […]
Tony Robbins combines the four branding ingredients: Relevance + Differentiation delivered Coherent + Consistance. Positioning of Tony Robbins’ seminar: science delivered through the show. Science = content of Business, Finance, HR, Marketing, Sales, Medicine, Psychology, […]
Building a brand should be like a muscle building, well-weighted process that focuses on maintaining long-lasting brand equity. Most people who have tried seriously to increase their muscles know there are two ways to increase […]
deLivada is a family business based in Foscani that produces, sorts and packages annually 2500 tons of fruit from a 45-acre orchard in the Dutch system. Following the audit process, specialists in branding INOVEO have established the […]
From generic trends that put employees at the heart of the marketing campaign to trends that rely on industry specificity, such as hospitality brands that seduce Asian tourists, branding will continue to evolve and undergo […]
Archia Mansion, a family business in Deva that recovers Transylvanian values and promotes the spirit of the contemporary boyar. The results of the audit allowed INOVEO branding specialists to define the essence of the Archia […]
Recently my son asked me, “Dad, what do you do at work?” I am tired after a full day, I am tempted to give a quick response, “I work in a place where I draw […]
In one of his books, Gladwell talks about the difference between Western and Oriental culture and says he comes from agriculture . Rice versus wheat. The success of a rice crop consists of the effort […]
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Even in the best of cases, the naming process remains subjective and emotional. Whether you name your child, boat or brand, the process can create countless discussions. Remember these principles while searching for the perfect […]
Start The Most Promising Romanian Brand, The V-Edition is starting! The most promising Romanian Brand, the first competition for local brands, reaches the fifth edition. Finally, the winner will benefit from a free branding […]
Animax – The Most Promising Romanian Brand Edition IV Seed Consultants has nominated yesterday the winner of the 4th edition of the “The Most Promising Romanian Brand program – Animal Animation Chain, Animax. For […]
Seed Consultants put on the map the most beloved Romanian brands Map of Romanian Brands maps the most beloved brands in the country. For a month, the Romanians were able to nominate, in the […]
The most promising Romanian brand reaches its fourth edition The Seed Consultants branding and design agency launches the fourth edition of The Most Promising Romanian Brand , the most an important competition for Romanian […]
Aliphia rebranding Cure by Seed Consultants The Aliphia brand combines with an ingenious and original method the benefits of nature with scientific research for the benefit of our health. The people behind the brand have […]
Seed Consultants triple medal at the Branding Olympics! Bucharest, August 9, 2012. Seed Consultants is a triple award winner in the American Design Awards international branding and design competition The Romanian branding and design agency […]
This summer, the most promising Romanian brand reaches its 3rd edition! The Seed Consultants branding and design agency launches the third edition of The Most Promising Romanian Brand , the most important competition for […]
The new ANDU identity signed by Seed Consultants Seed Consultants has completed the branding process for ANDU, a 100% Romanian sports business in Sibiu. Based on the results of the audit, Seed has defined the […]
Seed Consultants, the only Romanian agency twice awarded at the REBRAND ™ 100® Global Awards in 2012 Seed proves that international branding can be made in Romania: two Romanian brands developed in 2010-2011, Scandia Food […]
CISEROM, the Romanian socks brand was named the most promising Romanian brand at the second edition of the program The most promising Romanian brand, the competition for companies and local brands, came to the end […]
Seed Consultants launches the second edition of the “Most Promising Romanian Brand” Program Seed Consultants, the exclusive partner of Landor Associates in Romania, launches the second edition of “The most promising Romanian brand”, the first […]
Seed Consultants Make Vulping Seed Consultants brand and design consulting company, the exclusive partner of Landor Associates in Romania, made the name, visual identity and graphic applications for the new brand, Vulping ( www.vulping.ro ). […]
HERT Design, a new brand designed by Seed Consultants Seed Consultants brand and design consulting company, an exclusive partner of Landor Associates in Romania, has created a new brand on the Romanian furniture and decoration […]
Seed Consultants Wins New American Design Awards With Scandia Food Rebranding Seed Consultants, the exclusive partner of Landor Associates in Romania, is the only local branding agency with two prizes offered by the international biannual […]
Seed Consultants create the Intact Media Academy brand Seed Consultants brand and design consulting company, exclusive partner Landor in Romania, has realized the visual identity and graphic applications for the new brand, the media school […]
Seed Consultants awarded at the prestigious ReBrand100 Global Awards Seed Consultants, one of the leading strategic branding and design consultancy companies in Romania, the exclusive partner of Landor, was awarded an annual competition organized by […]
Seed Consultants created the Novatik brand The Seed Consultants brand and design consulting company, the exclusive partner of Landor in Romania, has made the name, visual identity and graphic applications for the new brand, which […]
Scandia Food, a rebranding full of flavor, signed by Seed Consultants Seed Consultants, Seed Consultants, the exclusive partner in Romania of the Landor global network, was chosen by Scandia to redefine brand strategy and corporate […]
Seed Consultants has created the new corporate identity for Final Distribution The Seed Consultants brand and design consultancy has done the re-branding process for Final Distribution, the leader in the natural stone tiles market and […]
Seed Consultants Launches Green Brands Study in Romania The Strategic Branding and Design Consultancy Company launched in Romania Green Brands Study 2010, made by its exclusive partner Landor Associates, along with several other WPP group […]
Seed Consultants is creating the packaging design for the dairy brand in Agrofam Holding’s portfolio Seed Consultants’ brand and design consultancy has developed the visual identity and packaging design for the Ovidiu brand, produced by […]
Power Club – a new brand created by Seed Consultants Seed Consultants brand and design consultancy has developed the branding process for Power Club, a retail chain of electronic games, casino and sports betting, created […]
A high-end brand created by Seed Consultants Seed Consultants brand and design consultants have developed branding for VIP Air, a new player in the aviation business. VIP Air has been created thanks to the opportunities […]
Seed Consultants winning the American Design Awards for the GSP TV brand identity Seed Consultants, an exclusive partner of Landor Associates in Romania, has been awarded at the American Design Awards, the biannual edition of […]
Seed Consultants refreshes the Galador brand The Seed Consultants branding and design consultancy, the exclusive partner of Landor in Romania, has developed a branding project for Galador, a brand of exclusively natural handmade soaps. Galador […]
Angst branded by Seed Consultants The Seed Consultants branding and design consultancy, the exclusive partner of Landor in Romania, has completed Angst’s corporate rebranding process. The rebranding project was a very complex one, including brand […]
Seed Consultants integrates Ruukki brand values internally Seed Consultants brand and design consultancy develops a brand engagement project for Ruukki Romania, the subsidiary of the Finnish group Rautaruukki. The program has been running since August […]
Seed Consultants has developed the Radio ZU brand Seed Consultants brand and design consulting company has developed the visual identity for the latest radio station CHR released in Romania, Radio ZU. Seed Consultants has also […]
Seed Consultants creates the new identity of the Temporal Law Bureau The Seed Consultants branding agency has completed the construction of the Tempora brand, owned by the Cornel Tabarta Law Office, specialized in business law. […]
