Programatorii invata non-stop
Doua din legile nescrise pe care toti programatorii ar trebui sa le urmeze sunt in primul rand sa nu se opreasca niciodata din programare si in al doilea sa nu se opreasca niciodata din invatat. […]
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Caiet + Mazgaleli = caietul cu mazgaleli. Porneste din ce traim zilnic in branding. Din proiecte, din creatie, din discutii pe mail, telefon sau din intalniri. Sunt ideile care apar pe fuga, pe coltul mesei, inainte sa devina ceva ordonat. Imperfecte, dar reale.
Nu sunt inca notite – nu au forma clara. Nu sunt nici adnotari – nu comenteaza nimic precis. Nu sunt file de capitol – nu pretind structura. Si totusi, se nasc adesea in acelasi carnetel in care ne adunam gandurile de lucru.
Mazgalelile sunt inceputurile noastre. Puncteaza viata asa cum e: imperfecta, mereu perfectibila. Si uneori, cresc. Cu potential de a deveni candva notite, adnotari sau cand va fi momentul, file din povestea noastra.
7 avantaje de a avea un manual de brand
Manualul de brand, Brand book, Brand guidelines, Brand standards sau Style Guide este acel document oficial de manifestare a identitatii vizuale, un ghid de folosire al logo-ului, un set de reguli bine stabilit de pozitionare, […]
Resurse folositoare pentru web development
In functie de complexitatea unui proiect un programator trebuie sa stie ce aplicatii, hardware si resurse online trebuie sa foloseasca ca sa fie eficient. Incepatorii se lovesc des de un zid urias de informatii online […]
Branding si noroc
Businessul nostru este foarte corect. Ne recrutam angajatii, nu ii furam de la competitie asa cum fac altii. Ne platim corect angajatii. Produsele noastre sunt de cea mai buna calitate. Dar sunt cativa jucatori in […]
Branding si dopamina
Arhitectura creierului aparent simpla cu ochiul liber devine tot mai complexa la microscop. Materia cenusie consta in miliarde de neuroni. Ca o antena ea primeste mesaje de la alti neuroni cu ajutorul dendritelor care sunt […]
Branding & trafic
Calatoresc mult in tara. Mergeam la o intalnire pe timp de noapte. Limita de viteza 90 km/h. In fata mea un tir. In stanga linie continua. Tirul facea regulile pe sosea. Singurul plus era ca […]
De ce orele de consultanta sunt contra-cost
Momentan nu suntem o fundatie. Trebuie sa ne platim echipa, chiria, utilitatile, sa investim in echipa. A plati ore de consultanta este o forma de respect. Timpul alocat unui proiect indiferent in ce faza este […]
De ce am nevoie de metodologie?
Am cerut o oferta de pret, iar persoana de la celalalt fir al telefonului imi spune ca imi va pregati o metodologie. Ce e metodologia asta? De ce am nevoie de ea cand eu vreau […]
Branding si creier
Se vorbeste foarte mult in ultima perioada la conferinte, pe youtube, in posturile de pe linkedin despre experiente de brand [brand experience]. De ce avem nevoie de experiente? Sau care e legatura? Doar experienta e […]
Dilema clientului nostru
Dilema clientului nostru: Ce sa aleg? Agentie branding, freelancer sau sa-mi angajez echipa de marketing? Ne-am intalnit recent cu un antreprenor care ne-a inspirat sa scriem acest post. Ne grabim s-o facem sa nu pierdem […]
Cum sa fii vocal și credibil în social media
Pentru a-ți cumpăra produsele, consumatorul trebuie să-ți cunoască brandul, să-l placă și să aibă încredere în el. Toate aceste lucruri nu se realizează peste noapte și nici dintr-o întâmplare, ci trebuie construite printr-o strategie clară […]
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Securitatea website-ului tau
Securitatea website-ului si a informatiilor stocate pe server este o problema cu care se confrunta toata lumea zilnic. Nu exista o solutie care sa rezolve toate probleme si sa iti ofere protectie 100%, dar sunt […]
Alegerea hosting-ului potrivit
Alegerea unui plan de hosting potrivit site-ului tau este esentiala. Indiferent de cat de mult lucreaza un programator la un website incercand sa-l optimizeze si sa-l faca sa se incarce cat mai repede, un server […]
Interviu Revista Progresiv
Copy-paste sau autenticitate, de unde vine cel mai mare castig? Relevanta si diferentiere – acestea sunt cele doua coordonate majore pe care se construieste un brand. Si, desi calea cea mai simpla este sa te […]
Animatii CSS simple pentru website-ul tau
Daca un design bun face ca website-ul tau sa iasa in evidenta fata de competitori, animatiile vor da suflet acestuia si vor incanta vizitatorii. Animatiile dintr-un website pot fi foarte complicate, uneori fiind necesar sa […]
Dezvoltare de animatii cu CSS si JS
Costruirea de animatii pentru un website este un proces de continuu de iterare. De la identificarea elementelor care pot fi dinamice si animate in design-ul unui website pana la transpunerea si finalizarea acestor idei in […]
Caligrafie vs. lettering
Am aflat de lettering in urma cu 4 ani, in timp ce (re)descopeream caligrafia la un curs de cateva saptamani si de atunci am continuat sa desenez si sa ilustrez tot felul de citate si […]
Office training
Training-ul la birou vine cu beneficii mari angajatilor si firmei. Dan Platon Pentru mine, training-ul primit de la Valentin m-a ajutat sa ma organizez mult mai bine prin punerea in practica a conceptelor de time […]
SIMPLE PACKAGING DESIGN TIPS
BE BRIGHT When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or graphics, it’s often one […]
WEBSITE MAINTENANCE
The health of your website is just as important as your own. The website is a body that grows alongside your brand and your business and that any health problems can occur for any body. […]
A Bright new Beginning
The story begins two months ago, when I began to feel how my life is in an ever-increasing imbalance. I had not worked for over a year and felt the need to do something … […]
IQads Interview
Dochita Zenoveiov: Brands will try to sell us “time” We are on the right track in terms of branding interest in Romania, says Dochita Zenoveiov, Brand Consultant INOVEO, who has a 20 years experience in […]
Progresiv Awards 2019
The Progressive Awards 2019 has nominated its winners at the Progressive Gala Awards held at Casino Sinaia on the evening of March 14, which brought together over 470 retail professionals & FMCG. The Research Partner […]
Polish poster design
In the last year I turned my attention to poster design as a leisure exercise and I wanted to visit Switzerland or Poland to find out more. The first contact with an exhibition of foreign […]
PR Romania Interview
Dochita Zenoveiov: A construction that does not have integrity and good in it will collapse sooner or later Graduate of an MBA, Dochita Zenoveiov has a 20 years experience in branding and marketing at client […]
Modern retail vs traditional
In a highly dynamic industry such as consumer goods, retailers and manufacturers are constrained to keep up with consumer behavior by massive investment in technology, innovation, or branding and positioning services. Surprisingly, not only modern […]
Megagen Romania
Project type: Rebranding Services: Analysis & audit, Brand DNA, Visual identity, Brand strategy, Brand communication, Media production, Web Design, Mobile Design, Web Implementation, UI/UX Web Technologies: WordPress, HTML, CSS, jQuery, JavaScript ES6, PHP, SQL Team: Lia Ecaterina Gaman, Dan […]
Small website maintenance guide
A website will never be ready, it evolves according to customer needs and adapts to user requirements. Below are three basic steps for maintaining a website. 1. Back-up – before changing anything and moving on to […]
Wall Street Interview
THE ROMANIAN SWEETS MARKET HAS, FOR A FEW WEEKS, A NEW PLAYER. THE FRENCH PATISSERIES GOURMANDES COMPANY, A BUSINESS THAT’S VALUED AT OVER 130 MILLION EURO, ENTERED ON THE LOCAL MARKET WITH A BRAND OF […]
Interesting projects in the online area are coming up!
THERE IS A FOCUS ON OFFLINE, A VERY MULTI RETAILERS WORK IN RESEARCH DEPARTMENTS TO DEVELOP PLATFORM FOR ONLINE – WHEN WE WILL BE PREPARED TO IMPLEMENT THEM, TO BE SATISFIED. DIN 2018 WILL PROVIDE […]
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New kids on the block
THE YOUNG GENERATION OF ROMANIAN BRANDS WHICH COULD BECOME THE NEW STARBUCKS, ZARA, OR COCA-COLA Authors: Mădălina Panaete, Alina-Elena Vasiliu Zaganu beer, 5 to Go coffee or the salad from Fru Fru are some of the daily […]
The Branding Road
WE ARE A PRODUCT. HOW DO I BRAND AND HELP HOW I PROMOTING IT? THIS IS THE CHALLENGE WHICH MEETS THE MOST MULTIPLE ENTERPRISES AT THE BEGINNING OF THE BEGINNING, BUT ALSO WITH THE VIEW […]
Before online, a brand survived the market more
Romanian companies are now turning to rebranding more than before 2010 to increase their turnover, and the results of such a process can be seen in the level of profitability, the number of customers and […]
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Leaders move forward, ordinary people stop
In the 10 years of branding we have come in contact with brands from various industries and sectors. And if it is something that makes us move on and resist is the “optimistic madness” inspired […]
Interview with Dochita Zenoveiov
Dochita Zenoveiov, managing director, was invited to moderate the show by Amedeo Ene at Realitatea Plus to address some branding concepts. The difference between brand and branding When talking about the brand we are talking […]
Four lessons brands can learn from Pokemon Go
Whether you tried to catch them all for yourself, or you were simply intrigued by the large number of people who were running through the neighborhood with the phone in your hand and displaying all […]
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About Brandathlon, interview with Dochita Zenoveiov
What is Brandathlon? Brandathlon is a competition for every entrepreneur who is interested in moving to another level of his business, and implicitly, to increase his sales. It addresses Romanian brands that have been set […]
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A day in the life of a graphic designer
07:15 In a very surprising way I wake up to the third alarm. I disable the other two and transport me to the shower. I promise every night that I will not make it longer […]
Get the best out of your brand by packing
You may have noticed that brands refresh their packaging much more frequently than before. The most noticeable, in the last 4-5 years, the market speed of refitting the packaging seems to play an important role […]
Why is Tony Robbins a brand?
Tony Robbins combines the four branding ingredients: Relevance + Differentiation delivered Coherent + Consistance. Positioning of Tony Robbins’ seminar: science delivered through the show. Science = content of Business, Finance, HR, Marketing, Sales, Medicine, Psychology, […]
How to tone up your brand muscles over time
Building a brand should be like a muscle building, well-weighted process that focuses on maintaining long-lasting brand equity. Most people who have tried seriously to increase their muscles know there are two ways to increase […]
We support 100% Romanian products
deLivada is a family business based in Foscani that produces, sorts and packages annually 2500 tons of fruit from a 45-acre orchard in the Dutch system. Following the audit process, specialists in branding INOVEO have established the […]
Future Trends of 2016 in the view Landor
From generic trends that put employees at the heart of the marketing campaign to trends that rely on industry specificity, such as hospitality brands that seduce Asian tourists, branding will continue to evolve and undergo […]
We opened the rebranding season in tourism
Archia Mansion, a family business in Deva that recovers Transylvanian values and promotes the spirit of the contemporary boyar. The results of the audit allowed INOVEO branding specialists to define the essence of the Archia […]
How to explain branding to a child
Recently my son asked me, “Dad, what do you do at work?” I am tired after a full day, I am tempted to give a quick response, “I work in a place where I draw […]
What does agriculture have to do with branding?
In one of his books, Gladwell talks about the difference between Western and Oriental culture and says he comes from agriculture . Rice versus wheat. The success of a rice crop consists of the effort […]
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Eight principles of naming in branding
Even in the best of cases, the naming process remains subjective and emotional. Whether you name your child, boat or brand, the process can create countless discussions. Remember these principles while searching for the perfect […]
The Most Promising Romanian Brand V
Start The Most Promising Romanian Brand, The V-Edition is starting! The most promising Romanian Brand, the first competition for local brands, reaches the fifth edition. Finally, the winner will benefit from a free branding […]
Animax
Animax – The Most Promising Romanian Brand Edition IV Seed Consultants has nominated yesterday the winner of the 4th edition of the “The Most Promising Romanian Brand program – Animal Animation Chain, Animax. For […]
Loved Romanian brands
Seed Consultants put on the map the most beloved Romanian brands Map of Romanian Brands maps the most beloved brands in the country. For a month, the Romanians were able to nominate, in the […]
The Most Promising Romanian Brand IV
The most promising Romanian brand reaches its fourth edition The Seed Consultants branding and design agency launches the fourth edition of The Most Promising Romanian Brand , the most an important competition for Romanian […]
Aliphia
Aliphia rebranding Cure by Seed Consultants The Aliphia brand combines with an ingenious and original method the benefits of nature with scientific research for the benefit of our health. The people behind the brand have […]
Branding Olympics
Seed Consultants triple medal at the Branding Olympics! Bucharest, August 9, 2012. Seed Consultants is a triple award winner in the American Design Awards international branding and design competition The Romanian branding and design agency […]
The Most Promising Romanian Brand III
This summer, the most promising Romanian brand reaches its 3rd edition! The Seed Consultants branding and design agency launches the third edition of The Most Promising Romanian Brand , the most important competition for […]
Andu
The new ANDU identity signed by Seed Consultants Seed Consultants has completed the branding process for ANDU, a 100% Romanian sports business in Sibiu. Based on the results of the audit, Seed has defined the […]
REBRAND100 Global Awards 2012
Seed Consultants, the only Romanian agency twice awarded at the REBRAND ™ 100® Global Awards in 2012 Seed proves that international branding can be made in Romania: two Romanian brands developed in 2010-2011, Scandia Food […]
Ciserom designated winner
CISEROM, the Romanian socks brand was named the most promising Romanian brand at the second edition of the program The most promising Romanian brand, the competition for companies and local brands, came to the end […]
The most promising Romanian brand II
Seed Consultants launches the second edition of the “Most Promising Romanian Brand” Program Seed Consultants, the exclusive partner of Landor Associates in Romania, launches the second edition of “The most promising Romanian brand”, the first […]
Vulping
Seed Consultants Make Vulping Seed Consultants brand and design consulting company, the exclusive partner of Landor Associates in Romania, made the name, visual identity and graphic applications for the new brand, Vulping ( www.vulping.ro ). […]
HERT Design
HERT Design, a new brand designed by Seed Consultants Seed Consultants brand and design consulting company, an exclusive partner of Landor Associates in Romania, has created a new brand on the Romanian furniture and decoration […]
American Design Awards
Seed Consultants Wins New American Design Awards With Scandia Food Rebranding Seed Consultants, the exclusive partner of Landor Associates in Romania, is the only local branding agency with two prizes offered by the international biannual […]
Intact Media Academy
Seed Consultants create the Intact Media Academy brand Seed Consultants brand and design consulting company, exclusive partner Landor in Romania, has realized the visual identity and graphic applications for the new brand, the media school […]
ReBrand100 Global Awards
Seed Consultants awarded at the prestigious ReBrand100 Global Awards Seed Consultants, one of the leading strategic branding and design consultancy companies in Romania, the exclusive partner of Landor, was awarded an annual competition organized by […]
Novatik
Seed Consultants created the Novatik brand The Seed Consultants brand and design consulting company, the exclusive partner of Landor in Romania, has made the name, visual identity and graphic applications for the new brand, which […]
Scandia Food Flavour
Scandia Food, a rebranding full of flavor, signed by Seed Consultants Seed Consultants, Seed Consultants, the exclusive partner in Romania of the Landor global network, was chosen by Scandia to redefine brand strategy and corporate […]
Final Distribution identity
Seed Consultants has created the new corporate identity for Final Distribution The Seed Consultants brand and design consultancy has done the re-branding process for Final Distribution, the leader in the natural stone tiles market and […]
Green Brands Study
Seed Consultants Launches Green Brands Study in Romania The Strategic Branding and Design Consultancy Company launched in Romania Green Brands Study 2010, made by its exclusive partner Landor Associates, along with several other WPP group […]
Agrofam Holding BRANDING
Seed Consultants is creating the packaging design for the dairy brand in Agrofam Holding’s portfolio Seed Consultants’ brand and design consultancy has developed the visual identity and packaging design for the Ovidiu brand, produced by […]
Power Club
Power Club – a new brand created by Seed Consultants Seed Consultants brand and design consultancy has developed the branding process for Power Club, a retail chain of electronic games, casino and sports betting, created […]
A brand at high level
A high-end brand created by Seed Consultants Seed Consultants brand and design consultants have developed branding for VIP Air, a new player in the aviation business. VIP Air has been created thanks to the opportunities […]
American Design Awards
Seed Consultants winning the American Design Awards for the GSP TV brand identity Seed Consultants, an exclusive partner of Landor Associates in Romania, has been awarded at the American Design Awards, the biannual edition of […]
Refreshing the Galador brand
Seed Consultants refreshes the Galador brand The Seed Consultants branding and design consultancy, the exclusive partner of Landor in Romania, has developed a branding project for Galador, a brand of exclusively natural handmade soaps. Galador […]
Branding Angst
Angst branded by Seed Consultants The Seed Consultants branding and design consultancy, the exclusive partner of Landor in Romania, has completed Angst’s corporate rebranding process. The rebranding project was a very complex one, including brand […]
Ruukki brand values
Seed Consultants integrates Ruukki brand values internally Seed Consultants brand and design consultancy develops a brand engagement project for Ruukki Romania, the subsidiary of the Finnish group Rautaruukki. The program has been running since August […]
Branding Radio ZU
Seed Consultants has developed the Radio ZU brand Seed Consultants brand and design consulting company has developed the visual identity for the latest radio station CHR released in Romania, Radio ZU. Seed Consultants has also […]
Tempora identity
Seed Consultants creates the new identity of the Temporal Law Bureau The Seed Consultants branding agency has completed the construction of the Tempora brand, owned by the Cornel Tabarta Law Office, specialized in business law. […]
