A high-end brand created by Seed Consultants
Seed Consultants brand and design consultants have developed branding for VIP Air, a new player in the aviation business.
VIP Air has been created thanks to the opportunities existing on the Romanian market in the exclusive air transport services area, both for business and for holidays. VIP Air is an individualized service, punctuality, status and a trustworthy relationship, supported by the experience and discretion of the staff.
“Supreme experience” is the promise of branding and the visual identity of the brand, which is extremely elegant and differentiating, reflecting the exclusivity of the services offered and the ability of the company to adapt to any type of customer and fulfill any demand. Unique experience of the brand will be delivered to each of the VIP Air contact points from the moment they make the reservation to the end of the journey, from the outside of the aircraft to the interior, from the staff uniforms to the attitude and tone of their voice .
“The VIP Air Target is made up of private customers, refined and discreet business people, extremely attentive to the smallest details. The extensive experience in the aeronautics industry of our global partner, Landor Associates, has helped us deliver our client a strategy and design solution that is extremely relevant to the audience, “says Roxana Iancu, Senior Brand Consultant at Seed Consultants.
Paul Gurau, General Manager of VIP Air, believes that “business aviation radically differs from line, besides common elements, safety, punctuality and quality of service, you have to differentiate yourself by offering a memorable experience to your customers. Our clients are very sophisticated, and for them the image is the most important. That’s why we consider branding to be the key to our business development. ”
“We are very excited to have the opportunity to realize such a beautiful, unique project on our market, all the more so when you can create luxury, very exclusive brands,” says Dochita Zenoveiov, managing director of Seed Consultants.
The VIP Air branding project was developed in 3 months, Seed Consultants doing market analysis, brand strategy, visual identity and all branding applications, including the identity manual. The project team consisted of Raluca Beldiman (Pinky) – Brand Designer, who created the visual identity and branding applications, Dochita Zenoveiov and Roxana Iancu, who achieved brand strategy, and Vladimir Martinus, involved in project management. from VIP Air, Paul Gurau, General Manager, coordinated the entire process.
