Unite
Connects the voices of boards from all over Europe.
On the website: Cooperation
×INOVEOCase study · Bruxelles · 2026
Brave Brand
Brand identity refinement & website
for ecoDa. A confederation that was already doing a lot for Europe’s boards gets an identity to match its work. Read the story- Client
- ecoDa, Bruxelles
- Scope
- Strategy, identity, website, intranet
- INOVEO’s role
- Methodology, research, strategy, design, website
01The context
A confederation born in Brussels, in 2004, as a response to the European agenda.
ecoDa brings together the National Institutes for Independent Directors. It was launched on the initiative of the institutes from France, the United Kingdom, and Belgium.
The INOVEO mandate: a refined identity, a new website with a private member area.
2004year of foundation, in Brussels
6founders
3strategic pillars
26member institutes
02The challenge
Credibility existed. The clarity and visibility of the member institutes was missing.
Public positions in Brussels, European Board Diploma. However, the logo and the old website told a story smaller than the mission.
A director who opened ecoda.eu would find news and documents. The answer to who ecoDa is was missing from the first screen.
The task: revelation,
without invention.
Before
After
03INOVEO’s approach
Evidence before design.
First we listened to the people who are part of the brand’s community. Only then did we choose words, shapes, and colors.
8stakeholder interviews
2Brand DNA workshops
30+organizations in the benchmark
4Brand DNA maps
04The process
Three stages. Fifteen weeks.
First the people, then the strategic choices, then the identity, the website, and the implementation. All stages of the branding process – analysis and audit, design and implementation – proceeded according to the brief and without delays.
05The solution
One system, four layers: strategy, identity, experience, website.
5.1Brand strategy
ecoDa transforms the collective experience of European directors into a common direction, for their boards of directors and for Europe.
Positioning · Brand Guidelines Ed. 02
Elevate
Raises the competence and trust of boards.
On the website: EducationInfluence
Brings boardroom experience into European policies.
On the website: AdvocacyFive values, written as behavioral promises.
- We speak with the members, never over them.
- We turn complexity into direction.
- We are independent, and accountable to good governance alone.
- We show our work, transparency is how we build trust.
- We put the next questions on the board agenda first.
TrustedConnectedClearDirectionalEuropeanQuietly confident
5.2Refining the identity
Refinement, with respect for what members already recognize.
The name, wordmark, and tagline remained. The “D” received a symbol made of Signal Blue dots. A new visual world emerged around the logo.
Before
After · Ed. 02DM Serif Display · editorial voice
Board intelligence.
European direction.
European direction.
Syne · operational voice
Unite
Elevate
Influence
Elevate
Influence
Policy & Advocacy · Governance Dialogue · Education · Insights
Supergraphic: eleven variations, one single system.
Two photographic registers. Monumental scenes, where architecture carries authority. Human, intimate scenes, for members and leaders.
Creative direction photography
5.3Brand experience
From the presentation folder to the European diploma.
Simulations from the Brave Brand presentation to the Board, September 21, 2026, featuring the final identity
5.4Website
The story in 30 seconds. The Library, for members.
WordPress, in English. The public section quickly communicates who ecoDa is. The private Members section holds the confederation’s documents, searchable by tags, type, and date.
About us
European Board Diploma
Members · intranet
06Website
The brand, carried all the way to the server.
INOVEO delivered everything from structure, design, and new module creation, all the way to the live, on-air website.
Presentation website
WordPress CMS, in English, with navigation built on core pillars.
Members Intranet
Folders, search by tags, type, and date, permissions, protected folders.
SEO
Titles, descriptions, friendly URLs, alt tags, H1–H6 structure, XML sitemap, Google indexing.
Testing
Chrome, Safari, and Edge, on desktop and mobile.
GDPR
Stage planned in the work plan.
Training
One hour of training, handover video, and team manual.
Server
Domain, database, upload, email accounts.
07Results
What can be counted today.
56of pages in Brand Guidelines Ed. 02
12modules on the homepage
11supergraphic variations
3pillars that organize the strategy and menu
What we measure after launch
The coherence of the new brand across all touchpoints one year after launch.
A successful rebranding does not stop at delivery, but at how it is adopted and maintained in practice. 12 months after launch, we audit and evaluate whether the new visual identity, tone of voice, and key messages are applied consistently and without deviations across all media.
[ ? ]Unique visitors per monthcompared to the old ecoda.eu, same period
[ ? ]Conturi active în Membersla 90 de zile de la lansare
[ ? ]Institute care folosesc kitul de adopțieco-branding, email, evenimente
[ ? ]Înscrieri European Board Diploma din siteprima ediție după lansare
08Conclusion and impact
What already exists,now it is visible.
ecoDa now has a common language for the Board, secretariat, and member institutes. The same core idea appears in the positioning, website menu, annual report, and on the conference stage.
The next step is adoption: a brand that lives in every institute, day by day.
„With the new website, we want to better reflect the value of our mission, the identity and activities of our network, and provide members and stakeholders with easy and transparent access to our different initiatives. This reflects our commitment to building dialogue and collaboration with all stakeholders on the importance of sound corporate governance in Europe.” Maria Pierdicchi, Chair of ecoDa
„Through the new website and visual identity, we want to provide our members and stakeholders with easy and transparent access to our initiatives and expertise, while demonstrating our commitment to dialogue and collaboration in promoting sound corporate governance in Europe.” Béatrice Richez-Baum, General Director of ecoDa
01.10.2026Website and rebranding launched
Public launchInstitutional announcement, then case study
2027360° brand experience: Papers, European Board Diploma, conference
