Seed Consultants awarded at the prestigious ReBrand100 Global Awards
Seed Consultants, one of the leading strategic branding and design consultancy companies in Romania, the exclusive partner of Landor, was awarded an annual competition organized by ReBrand in the United States for the strategic repositioning project of the Galador brand.
The ReBrand100 contest is organized annually by the famous Rhode Island School of Design in the United States. The competition is awarded the most effective brand re-design and re-design projects worldwide, by an international jury of outstanding business and design personalities.
“Galador is a Romanian brand that includes a range of 100% natural skin care products from handmade vegetable ingredients that have an extraordinarily high potential. The new brand and design strategy aimed at increasing its shelf visibility and attractiveness for the end consumer, as well as transmitting product attributes through visual elements relevant to consumers, “says Roxana Iancu, Senior Brand Consultant at Seed Consultants.
Galador had a spectacular evolution following the re-branding of the Seed team, the image and perceived quality of the products have greatly improved. Thus, within a year of brand revival, the company’s turnover has grown by 250% and profit has increased by 400%.
Raluca Beldiman (Pinky), the designer who created the new image of the brand, says that “ReBrand’s recognition of the effectiveness of Galador’s rebranding project is to certify our involvement and passion for our customers’ brands and for their business.”
The project team from Seed Consultants was made up of Dochita Zenoveiov – Managing Director & Strategy, Roxana Iancu – Senior Brand Consultant, Raluca Beldiman (Pinky) – Senior Brand Designer, Vladimir Martinus – Project Executive, and Galador, Ladislau Gagyi – General Manager.
