Project type: Rebranding
Services: Analysis & audit, Brand DNA, Visual identity, Brand strategy, Brand communication, Media production, Web Design, Mobile Design, Web Implementation, UI/UX
Web Technologies: WordPress, HTML, CSS, jQuery, JavaScript ES6, PHP, SQL
Team: Lia Ecaterina Gaman, Dan Platon, Marius Chiriac, Alex Ranete
Client:
Megagen company was founded in 2002 by a team of experienced dentists who were looking for modern solutions for their patients. Megagen revolutionized the market with superior quality products, from dental implants to latest dental equipment.
Goal:
Megagen has turned to Inoveo for a dental health education and awareness campaign with a pronounced emphasis on implantology.
Solutions:
The amount of information that a customer finds on an implantology site is far too busy and irrelevant. For a campaign destined to the ultimate ulcer, the patient, we have agreed a friendly approach. No technical details and illustrations that some customers may find reluctant. I have emphasized the ease and benefits of the Megagen implant, not nearly in the technical area.
The agreed proposal was the implementation of a new section for patients with a palette of warm – peach pink colors to the physicians section that has a palette of cool – blue colors.
Quickly find a Megagen partner cabinet. I opted for a “Interactive Map” solution. Once the customer selects the desired county, a list of partner offices will appear.
For the mobile version, we added elements that help select the counties.
Concluzii:
We managed to align the patient’s page of Megagen Romania according to the visual identity. The ease of navigation, the stylish style and the simplicity of finding a partner cabinet make Megagen a pioneer of the implant industry in Romania.
