In a highly dynamic industry such as consumer goods, retailers and manufacturers are constrained to keep up with consumer behavior by massive investment in technology, innovation, or branding and positioning services. Surprisingly, not only modern retailers have aligned themselves with this market demand, but also traditional traders who have understood that they can not win the fight if they do not keep pace with modern giants.

Dochita Zenoveiov will be a speaker at Retail Arena, the largest retail event of the fall. Come listen to it on October 25 and 26 at Sheraton Hotel!

Dochita Zenoveiov, branding expert and founder of INOVEO, explained what is currently characterized by the retail and FMGC in terms of branding services and trends.

Retailers and Romanian manufacturers are increasingly willing to invest in branding projects, and this is reflected in the number of customers in these areas that use INOVEO services, says Dochita Zenoveiov. Growth is also seen in the market, along with the demand for more complex projects.