THERE IS A FOCUS ON OFFLINE, A VERY MULTI RETAILERS WORK IN RESEARCH DEPARTMENTS TO DEVELOP PLATFORM FOR ONLINE – WHEN WE WILL BE PREPARED TO IMPLEMENT THEM, TO BE SATISFIED. DIN 2018 WILL PROVIDE VERY INTERESTING PROJECTS IN THE MARKET ONLINE ZONE, CONSIDERS DOCHITA ZENOVEIOV, FUNDER AND EXPERT INOVEO BRAND.
Autori: Alex Goaga
“It’s a lot to work on an online platform. Translating text paragraphs into symbols is not easy, requires a team to work ONLY on that, to transcripts. If you want to offer a brand experience, align the visual package, site, communication, order representation, everything that an online store experience has to be aligned with color, your font type and so on. So the design is not just aesthetic, the site plays a functional role! “, Points Dochita Zenoveiov from INOVEO.
You also need to insert touch points, during this journey, to create a relationship, an interactivity with the client.
“The rate of staying on a site is rather low, so quick connections need to be created. Marketing rules change in parameters – customer satisfaction is greatly reduced, you need to respond immediately. The psychological part needs to be studied very well. Marketing departments need to reformat; you need specialists offline but online too, and they need to react much faster. There are things you need to do IMMEDIATELY on the Internet. You can not go any further today”.
Someone also has to interpret insights more quickly than before, then someone who interprets the messages (a rhetoric connected to 2025, as young people do not speak our language anymore, speak with another language, and we do not have to get upset, in -that the world goes.) “Online chats that are trying to add people’s work are indeed bidding because they can take over the issues, but they also have an important role in various upselling situations – trusting someone there, reacting quickly, creating a long-term relationship”.
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