La multi ani, draga tara Romania!
La multi ani, dragi romani! Suntem o tara care sta mereu intre doua stari: rabdarea care ne salveaza si nerabdarea care ne impinge.O tara care se incarca greu, ca un site cu prea multe ferestre […]
Caiet + Mazgaleli = caietul cu mazgaleli. Porneste din ce traim zilnic in branding. Din proiecte, din creatie, din discutii pe mail, telefon sau din intalniri. Sunt ideile care apar pe fuga, pe coltul mesei, inainte sa devina ceva ordonat. Imperfecte, dar reale.
Nu sunt inca notite – nu au forma clara. Nu sunt nici adnotari – nu comenteaza nimic precis. Nu sunt file de capitol – nu pretind structura. Si totusi, se nasc adesea in acelasi carnetel in care ne adunam gandurile de lucru.
Mazgalelile sunt inceputurile noastre. Puncteaza viata asa cum e: imperfecta, mereu perfectibila. Si uneori, cresc. Cu potential de a deveni candva notite, adnotari sau cand va fi momentul, file din povestea noastra.
La multi ani, dragi romani! Suntem o tara care sta mereu intre doua stari: rabdarea care ne salveaza si nerabdarea care ne impinge.O tara care se incarca greu, ca un site cu prea multe ferestre […]
Am crescut nişte lei foarte puternici în antreprenoriatul românesc. Acum avem nevoie şi de haite, iar acestea apar prin parteneriate strategice Inoveo este o agenţie de branding care are în portofoliul său proiecte precum rafinarea […]
Read More… from ZF 15 minute cu un antreprenor. Dochiţa Zenoveiov, Inoveo
Adevarul nerostit despre antreprenori: ce vede un consultant cand intra intr-o companie in crizaBrand Talks 2.0 cu Radu Tudor: conversatia care schimba felul in care te uiti la business Vulnerabilitatile care nu se vad in […]
Read More… from BrandTalks 2.0 cu Radu Tudor, Co-Fondator INFINEXA, despre restructurari
O poveste despre identitate, istorie si Savoir Lux Rebranding TOFF Galleries by Stirbei Palace inseamna mult mai mult decat definirea unei identitati vizuale. Este povestea unui spatiu unic din Romania, unde istoria unui palat construit […]
BrandTalks 2.0 – De ce era nevoie de o noua versiune BrandTalks 2.0 apare intr-un moment in care conversatiile despre branduri au nevoie de mai mult spatiu. Brandurile nu se construiesc doar din strategii si […]
Read More… from BrandTalks 2.0 cu Horatiu Vasilescu, COO TOFF Galleries
Cand vorbim despre POSTA ROMANA, instinctiv ne gandim la ghisee, colete si la postasul care ajunge in locuri unde nu ajunge nimeni. Pe scurt, la serviciile pe care le stim de zeci de ani. De […]
Read More… from De ce brandingul nu e doar un logo nou si nici advertising
In rebranding, totul pare clar in prezentari. Slide-uri frumoase, diagrame, promisiuni. In realitate, ordinea din spatele proiectului sta pe umerii unui om. In cazul GURSK, omul acela este Cristina-Elena Rusen, director de marketing. In episodul […]
Read More… from Brand Talks cu Cristina Rusen: rebranding GURSK vazut din scaunul de marketing
Brandingul e un proces de invatare. Cand un antreprenor ajunge intr-un proces de branding, nu vine la inceput, vine cand a crescut businessul. Vine, de fapt, sa se redescopere. Iar asta cere rabdare, curaj si […]
Primim des RFP-uri impecabile pentru branding. Structura buna, livrabile clare, deadline-uri ferme. Dar comunicarea unidirectionala nu e suficienta. Vrem sa stim cine este antrenorul, echipa, cat de mare e compania, cine sunt clientii, de cate […]
Read More… from Drumul de la RFP la o metodologie de branding
Intre productie si poveste Romania se afla astazi intr-o pozitie ambigua pe lantul trofic al economiei globale. Suntem o tara care produce, dar nu inca una care isi spune propria poveste. Avem capacitati industriale solide […]
Read More… from Romania azi – unde suntem pe lantul trofic si unde am putea fi
Branding global: America domina povestea, Asia tehnologia, Europa designul. Unde se pozitioneaza Romania si cum pot brandurile romanesti urca global? Trăim într-o lume în care brandurile au devenit adevărați ambasadori geopolitici. Marile puteri globale nu […]
Read More… from Branding global – America, Asia, Europa: unde se afla Romania?
Unul creeaza sens. Celalalt il administreaza. Iar brandurile mari se nasc cand cele doua forte gasesc echilibrul. Exista doua feluri de oameni care conduc businessuri: cei care vad lumea prin ochii posibilului si cei care […]
Read More… from Antreprenor vs management: doua feluri de a gandi un brand
Ca sa devii bun practician, trebuie sa citesti tot ce s-a scris. Restul e doar exercitiu. Brandingul nu l-am invatat din tutoriale. L-am invatat de la oameni care au vazut mai departe. Pentru noi, Walter […]
Read More… from Top 10 autori de branding care ne-au schimbat modul de a privi brandurile
Your browser does not support the video tag. Rebrandingul POSTEI ROMANE – primul pas spre transformare Procesul de rebranding semnat de INOVEO marcheaza inceputul unei transformari organizationale. Este tranzitia de la traditional la modern. De la o […]
Read More… from Rebrandingul POSTEI ROMANE – transformarea unei institutii intr-un brand modern
Category Entry Points sunt momentele si contextele prin care consumatorii isi amintesc un brand. Afla cum sa folosesti category entry points in branding si rebranding, cu exemple romanesti si internationale. De ce category entry points […]
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Mere Exposure Effect in rebranding Mere Exposure Effect este unul dintre cele mai utile principii de psihologie aplicata in branding si mai ales in rebranding. Oamenii se obisnuiesc cu ce vad des, iar repetitia este […]
Read More… from Brand rebranding & mere exposure effect: de ce repetitia vinde?
In branding, la fel ca in gradinarit, daca vrei castraveti, plantezi seminte de castraveti. Dar multi antreprenori sar direct cu brandul in social media si SEO, fara a avea o definitie a semintei, a brandului. […]
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Insula iubirii | Strategia de brand pe care putine companii o inteleg, dar toate o pot invata In branding, un lucru ramane cert: cand promisiunea este clara si executia consecventa, publicul vine singur.„Insula iubirii” nu […]
Rebranding Jaguar – de ce discutam despre el Rebranding Jaguar este mai mult decat o schimbare de logo. Este o miscare strategica si vizuala care arata cum un brand legendar se reinventeaza pentru viitor. Jaguar […]
Read More… from Rebranding Jaguar: lectii pentru antreprenorii romani si cum le aplici cu INOVEO
Perseide si branding? Ce au in comun? Emotia momentului si asteptarea. Perseidele dureaza cateva nopti, apoi dispar. In branding, unele companii repeta tiparul: campanii scurte, intense, dar fara continuitate. La INOVEO, brandingul este construit […]
Read More… from Perseide si branding. Ce au in comun? Ce le separa?
In memoriam Prof. Andrew Kakabadse – guvernanta corporativa si mostenirea Envisia Cand am lucrat la proiectul nostru de rebranding Envisia, am avut onoarea sa il cunoastem pe profesorul Kakabadse.A fost momentul in care am inteles […]
Read More… from In memoriam Prof. Andrew Kakabadse – guvernanta corporativa si mostenirea Envisia
Untold si Summer Well – doua festivaluri care rescriu brandul Romaniei Clujul si Bucurestiul – povesti de destination branding, dupa principiile lui Simon Anholt. Avantaje, provocari si oportunitati pentru brandurile romanesti. In ultimul deceniu, […]
Read More… from Untold si Summer Well – 2 festivaluri rescriu destination branding-ul Romaniei
In articolul trecut am definit ce inseamna o strategie reala. Nu o lista de dorinte. Nu o campanie. Ci un set de alegeri curajoase, asumate, reiesite dintr-o analiza riguroasa a categoriei si greu de copiat. […]
Strategie si planificare strategica – diferente esentiale pentru brandul tau In fiecare luna, cel putin o data, primim solicitari de strategie de brand. Dar aproape de fiecare data, discutia se transforma intr-o lista de livrabile […]
Rick Rubin nu scrie. Rick Rubin sculpteaza spatii in care linistea devine sol fertil pentru creativitate. Nu-ti da instructiuni, nu te motiveaza in mod conventional. In schimb, iti ofera ceva mult mai rar: o stare. […]
Read More… from O carte aparent simpla: The Creative Act – Rick Rubin
L-am cunoscut pe Dan la un eveniment despre branding. Dupa doua luni, ne-am reintalnit intr-o sesiune de mentorat. Prima lui intrebare? “Serios, voi chiar nu trimiteti oferte pe email?” Pentru cineva obisnuit cu pitch-uri si […]
Read More… from De la „vreau oferta” la „hai sa vorbim întâi”
Despre povestea unui brand de haine si femeia din spatele lui Claude nu este la inceput de drum, dar brandul ei e. Si e viu, sensibil, dar inca in cautare de directie. Vine din logistica […]
Read More… from Mentorat de brand cu un antreprenor din fashion
De aici a inceput totul. L-am cunoscut pe Doru la un eveniment unde am vorbit despre branding si alegeri strategice. Apoi m-am trezit direct intr-o seiune de mentorat cu el. Si cu asta am inceput: […]
Cine este Mihaela si ce face ea Mihaela este fondatoarea unui mic atelier din Chiajna, Ilfov, care personalizeaza prin broderie hainute – de la trusouri pentru bebelusi, pana la tricouri si hanorace pentru copii si […]
Am lucrat cu zeci de antreprenori. Au pornit un business, l-au crescut, i-au adaugat produse si servicii. Apoi, ceva s-a rupt. Fie echipa nu mai stie cum sa promoveze. Si asta e grav. Daca oamenii […]
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Lucrez de 20 de ani cu antreprenori si cu directorii lor de marketing. Proiectele de branding sunt initiate si coordonate de departamentele de marketing. Marketingul are si nu are putere de decizie. Are – acolo […]
Azi vreau sa scriu 2-3 randuri despre Landor. De ce Landor?Pentru ca e agentia de la care am invatat branding in 2005.Pana atunci faceam marketing. Credeam ca stiu si branding. Nimic mai fals.Landor mi-a dat […]
Istoria omului se poate scrie si altfel decat prin razboaie, imperii si tratate. Se poate scrie prin croiala unei haine, prin greutatea unei stofe, taietura unei guler, prin felul in care te raportezi la articole […]
Companie de distributie de implanturi si solutii complete pentru medicii stomatologi. Bucuresti, iunie 2025 – INOVEO, agentie de branding cu 25 de ani de experienta, a semnat proiectul de rebranding pentru GURSK, prima companie care […]
Read More… from INOVEO semneaza proiectul de rebranding pentru GURSK.ro
Acest articol pleaca de la ideile care s-au conturat in timpul si imediat dupa recentele discutii de la IQ Digital, editia proaspat incheiata, desfasurata intr-un loc cu totul special: Cazinoul din Constanta – o bijuterie […]
Read More… from Ce ramane viu intr-o lume care invata sa mimeze viata?
… chiar atat de mult cat crezi Spune pe bune, ai alocat ore intregi sau zile sau poate chiar saptamani in dezvoltarea unui logo pentru compania ta sau brandul tau? Cu siguranta ca da. Gandeste-te […]
Pretul nu e o simpla eticheta. E o declaratie. Si, cel mai important, e parte integranta din procesul de constructie a brandului. Brandurile de lux nu vand produse. Vand statut, aspiratie, apartenenta la un cerc […]
Multi antreprenori care intra in lumea brandurilor de lux pleaca de la o premisa gresita. Ca daca ai un produs scump, automat ti-ai gasit si clientii. Realitatea e mai incurcata decat atat. Si mai ironica. […]
Avem o neliniste veche care acum, in prag de alegeri, devine mai acuta. Indiferent cine va iesi presedinte dupa 18 mai, ne uitam la brandul Romaniei si vedem un gol. Un vid lasat de o […]
Read More… from Brandingul dupa 18 mai. Cine plateste? Cine intelege? Cine mai are nevoie?
Sau cum putem intelege luxul mai bine, definindu-l prin ceea ce NU este. Luxul e greu de definit. Dar e mult mai usor de inteles daca incepem cu ce NU este. Luxul NU este un […]
Megagen: curajul de a face altfel marketing pentru un brand de implanturi dentare – business to medical to patient (B2M2P) Intr-o piata reglementata, unde toata lumea joaca safe, e usor sa te ascunzi dupa reguli. […]
Read More… from Branding Megagen B2M2P: pentru implanturi dentare
Cand spui lux, mintea multora fuge direct la aur, diamante, masini sport si hoteluri de 7 stele. E reflex de consumator globalizat, alimentat de reclame, de influencerii care pozeaza cu logo-urile la vedere si de […]
Read More… from Luxul nu e despre produse scumpe. E despre nevoi pe care nu le ai.
If everyone is talking about sustainability, we cannot ignore discussing it from a branding perspective. Environmental awareness has always been a growing trend. Now, more than ever, brands are under increasing pressure to adopt sustainable […]
Read More… from The Importance of Sustainable Design in Branding
The evolution and shifts in trends from one season to another are most pronounced when it comes to design. This year, in graphic design among other fields, we are seeing a spotlight on a category […]
It’s clear that websites are becoming increasingly large and complex, with both programmers and clients contributing to this trend. Programmers want to showcase their ability to create intricate projects, while clients desire content-rich websites filled […]
What is the recipe for creating a brand? How long does it take to build one? How much does it cost? Where do you start and where do you end? What are the key ingredients? […]
Read More… from INOVEO Answers Questions from ZF Romanian Brands Yearbook 2024
Urmareste interviul la ZF Live in care se discuta de ce au nevoie de branding si companiile B2B, care vand catre alte companii. […]
Read More… from Why do B2B companies, which sell to other businesses, need branding?
Branding is all about optimism and confidence, and any entrepreneur, whether they have been in business for 30 years, 10 years, or are just starting a new venture, feels the need to give their brand […]
I know, it’s the season of Galas, Awards, Year-End Reviews, and Christmas Parties… but I’m writing about what inspires me from my daily work… After last week’s filming at INOVEO, I reconnected with our recent […]
We often find ourselves needing foreign languages… or a foreign language within the same language, if we’re talking about business. Yes, budgeting requires being a polyglot. Fluent communication between Marketing and Finance departments is essential […]
Read More… from Fluent Communication Between Marketing and Finance Departments
Websites are essential for any business or personal project. “One-page” websites have become very popular in recent years. But what are the advantages and disadvantages of such a site? Let’s start with the advantages: 1. […]
Read More… from Advantages and Disadvantages of a One-Page Website
Colors play a crucial role in defining a brand’s visual identity. From Coca-Cola’s iconic red to Facebook’s vibrant blue, colors have the power to evoke emotions, create brand recognition, and establish a strong connection with […]
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Optimizing a brand portfolio involves strategically managing and organizing a company’s product offerings to maximize overall brand value and market share. For a company that is a key player in the categories of cooking essentials, […]
A product portfolio refers to the range of individual products that a company offers at any given time. This encompasses all the products or services that a company markets, whether they are similar or different. […]
To obtain a more accurate color representation on your monitor, the simplest adjustment is to adjust the brightness and contrast. On a monitor without contrast or with low brightness, a strong red will appear grayish-pink […]
Read More… from How to Adjust Your Monitor for More Accurate Color Representation
When it comes to color representation on monitors, it’s crucial to understand how they can vary and how this can influence visual perception and the choice of a specific color. Each monitor has its own […]
Read More… from De ce aceeasi culoare arata diferit pe doua monitoare
When it comes to branding, one of the essential choices a brand owner faces is between using vibrant colors and employing the classic black-and-white in the brand’s visual identity. Both options have their distinct advantages […]
Read More… from The Difference Between Color and Monochrome in Branding
As a brand owner, you understand the crucial importance of visual identity in shaping your brand’s image. This is a means through which you convey your brand’s personality, values, and message to your target audience. […]
Read More… from Guide to a Visual Identity That Represents You
Today, during a meeting, a question was raised by a successful entrepreneur I was speaking with: What comes first, branding or marketing? The correct order is that branding comes before marketing. Branding refers to the […]
As the internet has become an indispensable medium for business and communication, developing a high-quality website has become a priority for many business owners and online professionals. An essential element of website design is the […]
Read More… from Guide to a Consistent and Effective Visual Identity on Your Website
A well-designed and functional website is essential in the digital age, but quality content is what transforms it into an effective tool for communication and interaction with the audience. Regardless of the type of website […]
Read More… from The Importance of Quality Content on a Website
You have a premium food delivery business and want to develop your business towards providing quality food at a fair price? There are several key reasons to launch a mainstream brand in the food delivery […]
Here are five important reasons for branding in a solar energy production and distribution business: Differentiation from Competitors: The solar energy industry is rapidly growing and highly competitive. Through branding, you can create a unique […]
There are numerous decision-making theories and models developed by various researchers and theorists. Some of the most well-known models include: Rational-Economic Model: This model is based on the idea that decisions are made rationally, with […]
There are several reasons for developing a separate brand when launching a mainstream food delivery brand, in contrast to the premium brand you already own. Here are some key reasons: Market Segmentation: By developing a […]
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The pandemic has changed consumer behavior and led many entrepreneurs to open their restaurant businesses to food delivery at home or office. INOVEO has developed 2 brands in this segment: ABCJAR and GOOD NOIZ. There […]
Brand values are defined by the project team during branding projects in workshops moderated by the branding agency. These values are then cascaded down and made known to each employee. It is important for employees […]
Read More… from Do Employees Deliver According to Brand Values?
On Monday, we received jars of raw-vegan “Nutella” from our client Dumbrawa, and we were genuinely thrilled like kids who just got their new toy. But beyond the sweetness… what does this gift signify? Client […]
Consulting friends can be useful in many aspects of life, but when it comes to a company’s brand identity, there are a few things to consider. Here’s why relying solely on friends for advice in […]
The right time for a company to undergo rebranding can vary depending on several factors. Here are some situations where rebranding might be considered appropriate: Business Changes: If your business is undergoing significant changes, such […]
To ensure a successful branding meeting for your product, follow these 7 steps: 1. Set Clear Objectives: Before the meeting, define the goals you want to achieve. Whether you aim to improve product positioning, increase […]
In the distribution sector, branding is essential for developing and consolidating identity, differentiating from competitors, and building trust with clients and business partners. Branding is the process of creating a unique and recognized image in […]
Read More… from 6 Reasons Why Distribution Companies Need Branding
A company’s website serves as an online platform that presents information about the company, its products or services, and facilitates interaction with potential clients or users. Typically, companies develop or redesign their websites during branding […]
Involving a mixed team from all departments of a company in a branding workshop offers several important benefits. Here are a few key reasons: Comprehensive Perspective: By including representatives from various departments, the workshop gains […]
A brand workshop organized by a branding and design agency can offer participants a variety of knowledge and skills related to building and managing a brand. Here’s what you can learn in such a workshop: […]
In the digital era we live in, online presence is essential for a company’s success. A well-developed and properly managed website can be a powerful tool for attracting and engaging an audience. However, to have […]
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Branding is not just about the name and logo. It’s also about touchpoints. Last week, a prospect revealed to me that they met with us only because a former client insisted they get to know […]
How Asians build their #naming strategy. How they choose names. Let’s take the example of Samsung. Is it a descriptive, evocative, or abstract name? Lee Byung-chull, the founder of Samsung, attended Waseda University in Tokyo, […]
This refers to all the interactions and stages a customer goes through while engaging with a brand. The Customer Journey includes all touchpoints and channels through which a customer comes into contact, starting from the […]
Last week, a partner asked me to conduct a branding workshop with their team, and I think it’s time to talk about the workshops we conduct because they are diverse, have different objectives, and address […]
Today, in an informal meeting, a friend asked me how to explain the need for branding to a lawyer. The lawyer’s website urgently needed rebranding. Specifically, What? Defining the mission, vision, and values, the tone […]
We often encounter this question from clients: Why are there differences in the color of my logo? It is not a mistake. It is natural. CMYK, RGB, and Pantone color codes are used to identify […]
The entire INOVEO team has recently participated in a discovery and inspiration trip to Berlin, which also provided a great opportunity for an authentic teambuilding. Part of INOVEO’s internal strategy to develop, strengthen its team’s […]
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Find out in the video interview below what a brand is, how it is built, how entrepreneurs approach the aspect of branding, and why country branding is needed for Romania. […]
Read More… from About Brands and Branding – TVBreak Interview
Some of the topics discussed on ZF Live with Dochita Zenoveiov: – There are many more Romanian names becoming brands compared to a few years ago. – A brand is a long-term investment – During […]
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1001 Nights? Nu. 1001 de intrebari despre modul nostru de lucru si cate si mai cate No. 1001 questions about how we work and many more There arent exactly 1001 here, but over time, weve […]
When working on websites, I sometimes encounter problems that need to be resolved, issues I didn’t foresee when planning. From bugs arising from compatibility between the theme used and plugins to bugs that seem nonsensical […]
On Friday, I went to @ZF.live to talk about the week’s big news: “Bitdefender Becomes Romania’s First Sponsor in Formula 1.” I’m revisiting some of the ideas related to sponsorship that I shared or wanted […]
Are you at the beginning of the journey for your brand and need to create awareness? A website is among the first things you need to do. There is no special website template for startups; […]
Alaturi de cookie-uri, care sunt folosite pentru a stoca informatii ce se doresc a fi accesate de catre server, un website mai foloseste doua metode principale de stocare de informatii: local si session storage. Aceste […]
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La scurt timp dupa ce am venit la INOVEO si am prins putina incredere, mi-am propus sa fac un update substantial la site-ul INOVEO. Rezultatul a fost INOVEO 2.0, un website dinamic care a fost […]
Robert la butoane, cu cateva scurte despre viata de agentie. Se mai poarta sa vorbim despre ce facem? Cum ar fi viata la birou. Ce mai invatam, ce mai aflam, ce mai stricam si indreptam. […]
Principiile de functionare ale obiectivelor fotografice seamana mult cu felul in care are loc perceptia vizuala umana. […]
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In termeni simpli, combinatorii CSS sunt un mod care se pot “combina” selectorii bazat pe locatia unuia fata de celalalt in document. Acestia sunt: 1. Selectorul descendend, reprezentat printr-un singur spatiu intre selectorii folositi. In […]
La INOVEO intotdeauna cautam metode inovative si frumoase de a crea website-uri moderne si dinamice. Experimentarea in crearea de animatii CSS si JS este ceva ce eu fac saptamanal pentru a ma familiariza cu tehnologii […]
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Una din functionalitatile CSS dorite de toti programatorii web era declararea de variabile, cunoscute acum si sub numele de proprietati personalizate. Inainte de introducerea lor nativa in CSS acum cativa ani, era necesara folosirea de […]
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Cautarea online in care folosim doar vocea noastra este o tehnologie care se imbunatateste enorm de la an la an. Odata cu cresterea enorma in numarul de smartphone-uri si dispozitive IoT (Internet of Things), a […]
Deschiderea unui magazin online nu este o decizie ce poate fi luata fara a avea un plan bine pus la punct. Un website cu o componenta de magazin online precum WordPress impreuna cu Woocommerce nu […]
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Animatiile dintr-un website pot transforma un layout simplu si plictisitor intr-unul dinamic si interesant ce va persista in mintea vizitatorului pentru multa vreme dupa ce a terminat umblat pe site-ul tau. O animatie populara este […]
Cand punem o imagine in website in general folosing formatele JPG, PNG si GIF, dar acestea nu sunt singurele formate ce pot fi introduse. Recent, WebP, un format creat de catre Google, a primit in […]
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