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Caiet + Mazgaleli = caietul cu mazgaleli. Porneste din ce traim zilnic in branding. Din proiecte, din creatie, din discutii pe mail, telefon sau din intalniri. Sunt ideile care apar pe fuga, pe coltul mesei, inainte sa devina ceva ordonat. Imperfecte, dar reale.

Nu sunt inca notite – nu au forma clara. Nu sunt nici adnotari – nu comenteaza nimic precis. Nu sunt file de capitol – nu pretind structura. Si totusi, se nasc adesea in acelasi carnetel in care ne adunam gandurile de lucru.

Mazgalelile sunt inceputurile noastre. Puncteaza viata asa cum e: imperfecta, mereu perfectibila. Si uneori, cresc. Cu potential de a deveni candva notite, adnotari sau cand va fi momentul, file din povestea noastra.

INOVEO a scris

Piramida de fineturi

Istoria omului se poate scrie si altfel decat prin razboaie, imperii si tratate. Se poate scrie prin croiala unei haine, prin greutatea unei stofe, taietura unei guler, prin felul in care te raportezi la articole […]

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Cat costa luxul

Pretul nu e o simpla eticheta. E o declaratie. Si, cel mai important, e parte integranta din procesul de constructie a brandului. Brandurile de lux nu vand produse. Vand statut, aspiratie, apartenenta la un cerc […]

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Branding in 2024

Branding is all about optimism and confidence, and any entrepreneur, whether they have been in business for 30 years, 10 years, or are just starting a new venture, feels the need to give their brand […]

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Brand Evaluation

I know, it’s the season of Galas, Awards, Year-End Reviews, and Christmas Parties… but I’m writing about what inspires me from my daily work… After last week’s filming at INOVEO, I reconnected with our recent […]

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Decision making models

There are numerous decision-making theories and models developed by various researchers and theorists. Some of the most well-known models include: Rational-Economic Model: This model is based on the idea that decisions are made rationally, with […]

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Brand Workshop

A brand workshop organized by a branding and design agency can offer participants a variety of knowledge and skills related to building and managing a brand. Here’s what you can learn in such a workshop: […]

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Dochita Zenoveiov a scris

Evocative Names

How Asians build their #naming strategy. How they choose names. Let’s take the example of Samsung. Is it a descriptive, evocative, or abstract name? Lee Byung-chull, the founder of Samsung, attended Waseda University in Tokyo, […]

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Dochita Zenoveiov a scris

Customer experience

Last week, a partner asked me to conduct a branding workshop with their team, and I think it’s time to talk about the workshops we conduct because they are diverse, have different objectives, and address […]

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INOVEO a scris

Color Systems

We often encounter this question from clients: Why are there differences in the color of my logo? It is not a mistake. It is natural. CMYK, RGB, and Pantone color codes are used to identify […]

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Marius Chiriac a scris

Combinatorii CSS

In termeni simpli, combinatorii CSS sunt un mod care se pot “combina” selectorii bazat pe locatia unuia fata de celalalt in document. Acestia sunt: 1. Selectorul descendend, reprezentat printr-un singur spatiu intre selectorii folositi. In […]

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