1001 Nights?
Nu. 1001 de intrebari despre modul nostru de lucru si cate si mai cate…

No. 1001 questions about how we work and many more…

There aren’t exactly 1001 here, but over time, we’ve certainly received even more. What questions have our clients and non-clients asked us throughout the year? Here are a few that we remember…

The order in which they are presented is random:

• – Why is a meeting needed instead of just sending an offer directly by email?
• – Why do we request so much information at the beginning when all the client needs is just a price quote?
• – Why can’t the branding project start immediately after the request is made and the work plan is agreed upon?
• – Why does a quote request differ from year to year?
• – dWhy don’t we respond to emails that only contain a price quote request without including other details such as industry, deadline, and required materials?
• – Why does a branding project cost so much when a logo can be bought online for $10?
• – Why can’t we say from the beginning if we will participate in a pitch, only after signing the NDA and receiving the first set of information?
• – What is a methodology pitch?
• – Why must the agency receive the client’s brand competitors that will be worked on?
• – Why does the whole team need to participate in the workshop?
• – Why do we need to allocate time for external analysis?
• – Why does the initial discussion cost and isn’t free?
• – Why is an analysis and audit necessary if the client knows their audience very well?
• – Why is a creative pitch paid for?
• – Why does the project need to go through so many stages if the client only wants the visual identity?
• – Why can’t we skip the workshop stage?
• – Why do we only check the name in one class during the naming stage?
• – Why do we consider it irrelevant to check the brand name in the specific niche class of its communication?
• – Why does checking a name in one class in Romania cost differently from checking it in multiple countries or classes?
• – Why does the client need to provide feedback immediately during the presentation and not after 1-2 days?
• – Why do we want to speak with the decision-maker?
• – Why is it good to develop the branding project from start to finish, without breaks between stages?
• – Why must the client handle the organization and planning of interviews, workshops, and meetings?
• – Why do we need to talk to the client’s internal team when developing the branding project, and not just the decision-maker (since they know all the project details)?
• – Why can’t creative route 1 be combined with creative route 2?
• – Why do any additional meetings requested for internal project selling become part of a new discussion that automatically adds time and budget to the project?
• – Why is it necessary for the client to have a project manager responsible for overseeing and implementing the project?
• – Why do we complicate the situation by offering 2 very good identity solutions? 🙂
• – Why are colors perceived differently in office print, printer print, Pantone, and on a computer screen?
• – Why did we present the creative routes in this order?
• – Why is the loop on the letter “n” like that, what does it want to communicate?
• – Why didn’t we stop by if we were already in their city?
• – Why don’t we know what the manual for brand “x” should contain?
• – Why do we need to list the brand applications that need to be developed?
• – What services can we offer?
• – Why don’t we announce that we also develop websites?
• – Why is a detailed description of what the future website will contain needed now, at the offer stage?
• – Why does a deposit need to be paid?
• – How can they know that we will deliver what they need?
• – How do we know what suits their brand best?
• – How can they monitor success?
• – Why should they invest in branding when their business is already successful…

This is certainly just a part of the list.

We generally respond to each client individually, even during the meeting. Experience helps us provide answers on the spot without calling a friend. But if we don’t know, we’re not ashamed to call our friends.

If any of these seem interesting or strange to you and you want an answer, send it to us by email and we will reply. We might even invite you for a coffee to answer your questions.