We often encounter this question from clients: Why are there differences in the color of my logo? It is not a mistake. It is natural.

CMYK, RGB, and Pantone color codes are used to identify colors in different printing, digital, and design environments. Each system has its own settings and ways of displaying colors, which can lead to differences in how we perceive them.

The RGB system (Red Green Blue) is most commonly used in digital environments, such as computer monitors and mobile devices. This system uses a combination of light colors to produce a wide range of colors. Since colors are generated through illumination, RGB colors may appear brighter and more vibrant than CMYK and Pantone colors.

The CMYK system (Cyan Magenta Yellow Key) is commonly used in printing because it uses pigment-based colors to create colors. This system combines the base colors—cyan, magenta, yellow, and black—to produce a wide range of colors. CMYK colors are less bright and more subtle compared to RGB colors.

The Pantone system is a standardized color system used in graphic design and printing. This system uses a Pantone color library, which consists of unique identification numbers for specific colors. Pantone colors are created using pigment-based colors and are printed similarly to CMYK colors. While Pantone colors are more consistent than CMYK colors, they can be more expensive and may be limited in their display.

The way we see colors can be affected by the color system we use and how it is displayed. It is important to be aware of these differences when working with colors in digital and print environments.

Although the Look & Feel presentation is digital, the color system used to develop materials for the presentation is CMYK. However, the presentation must always be accompanied by all the codes to ensure brand implementation consistency.