Seed Consultants launches the second edition of the “Most Promising Romanian Brand” Program

Seed Consultants, the exclusive partner of Landor Associates in Romania, launches the second edition of “The most promising Romanian brand”, the first competition in our country addressed to the representatives of the business community at the end of which a Romanian brand will benefit from a free branding process.

At the first edition of the program, Plantavorel was chosen as the “Most Promising Romanian Brand”, benefiting from the expertise of Seed Consultants in the development of the company brand: brand audit, brand development, naming consulting, development of the company’s visual identity and manual brand. “The first edition was a landmark for Seed, it showed us the level of understanding of the market in relation to brand science, but also the openness of local entrepreneurs to invest in their brands. We are pleased to see an increase in local brands as an opportunity to get out of the crisis and a unique and big chance for Romania. The first winner of the program is a beautiful 1825 brand with which our grandparents and our parents have grown up and I am sure they will hear Vorel Laboratories and its products – Vorel or Hepatobil – and our grandchildren whether they are here or abroad “Says Dochiţa Zenoveiov, Managing Director of Seed Consultants.

At the second edition of the program, the Romanian product / service / corporate brands that want to reinvent themselves can be registered between 5 and 31 January. Between 15 and 20 February, the jury consisting of Emma Beckman – Client Director Landor, Niels Schnecker – Economic Analyst, Alessandra Stoicescu – a rich experience journalist who closely followed the evolution of the Romanian business environment, Alfred Borcan, Marketing Director Volksbank Romania, Valentin Militaru – Vice President of CCI Bucharest, Dochiţa Zenoveiov – Managing Director Seed Consultants Partner Landor, will analyze the applications and will designate the winner of the program.

“We believe that by sharing Seed’s expertise, we have contributed not only to the development of one of the most sustainable domestic food supplements, but also to the development of the country brand Romania. Only Romanian export brands in Bucharest, Neamt or Timis will be aligned with the requirements of foreign markets and will get easier on supermarket shelves and in the hearts of consumers from outside the country, and Romania’s image will begin to get the substance, “added Zenoveiov.

The most promising Romanian brand is an initiative initiated by Seed Consultants, an exclusive partner of Landor Associates in Romania. The objective of this program is to (1) increase the reputation of the Romanian brand consulting industry and the significant role that branding has in the success of any business, and (2) support the development of valuable Romanian brands. The competition rules and all details for signing up are available on www.celmaipromitatorbrandromanesc.ro