Flavia Dumitru

Brand Manager, Dalberry

A STARTUP NEEDS MORE BRANDING THAN AN ALREADY ESTABLISHED BRAND.

Why? Because it enters the competition and needs to design trust, attention to detail, more like any other brand. Because he does not have the experience like the already existing brands, so he has to counter something … Image is the most handy. An entrepreneur who is attentive to all aspects of the business is foretelling you. But it’s expensive. If we like the back people, you always find a solution. It’s all you want. We have a special method for such projects. We can not develop many projects of this nature, but the innovative ones attract us. That was the case with Anda Constatinescu. She convinced us. The project went into timeline. Now Anda is on an island after selling his part in Dalberry. What a nice name I proposed, right? And we’re glad we were a little part of her success story. We are waiting for the future story. We’re still here;) and we’re all branding. Well, well, we’ve added some neuromarketing, but branding is our first love.