What customers say

Behind every brand lies an intriguing story of an entrepreneur who went off the beaten path and discovered their own way, and have faithfully followed it to reach this point. And from this point forward, they don't know where to go. Go straight? Turn left? Or turn right? What is the best way to move their brand forward?

Behind every brand is a person who has had an idea. And they didn't remain idle, but set about implementing it, the best way they knew how. And this approach is not wrong. It's very good. We all have ideas, but few go about implementing them.

This is their story, or rather, the initial stages of their story. Very often, the story includes everything that has happened to them, whether good or not so good. But it's their story, and we have chosen to be a part of it. It's a story told in a language filled with archaic words. Sometimes at a nice desk, sometimes in a modest office. And cramped too, with a chair brought in from the office next door. A heated office, or sometimes, an unheated one. A story told on a working day. But it can also be on a holiday, or a Saturday. That's when the entrepreneur takes the time to develop their brand, that is, their story. Branding is not usually a priority because manufacturing is going well and sales are too. They are generating cashflow. They have enough revenue to pay their operating expenses and remunerate their employees. So branding is not an urgent matter. They know it will help them in the future, and that their competitors may already have a better image in place, that they may have implemented some ideas they’ve had, and maybe they’ve even shared them with someone over a beer. And they know that the competitor has implemented them before they had a chance to do so. And it hurts. But they still don't have the time for branding since there seems to always be something else more important and pressing to do. And business is still going well without it.

It's a story unfolding in time and space. That's how we learn the geography of Romania. In distances traveled, in time spent in the car, in towns we went through to reach the next gas station. This is the true map of Romanian brands. And it reminds us of our geography teacher who took us to Zamca to show us the Bukovinian Subcarphatians and the beech forests around Suceava. A few experiential lessons, and quite memorable too.

We like every person with whom we have a conversation because each story is like no other. But they all have something in common. They fascinate us. That's what we're looking for! Fascination! And that's why we treat every project with the utmost care – no matter how big or how small it is. Our dream is to collect all of these stories, perhaps some time after we've already retired, into a legacy of brands. And every brand will have its own page. Because brands are about stories, about emotions. They create nostalgia over time. And beautiful memories. And we're glad to have witnessed hundreds of successful stories so far, and we're waiting for yours to add to the book of beautiful brands!

Banca Nationala a Romaniei

BNR

Mirela Roman

Director de Comunicare si Relatii Publice

Colaborarea cu INOVEO pentru proiectul de rafinare a identitatii vizuale

COMETEX

COMETEX

Amalia Olaru

Marketing Director

Inca de la prima interactiune cu echipa INOVEO am avut o chimie perfecta

Alexandrion Group

Alexandrion Group

Nawaf Salameh

Chairman & Founding Owner

We first met with the INOVEO team in 2016. I remember the enthusiasm they brought to the table and their proactive approach made a strong impression on me.

Nimet

Nimet

Samy Numan

Managing Director And Founder

Working with INOVEO, and especially Dochita, has left a very positive impression on our organization.

Teilor

Teilor

Florin Enache

Owner

TEILOR is a true story which started two decades ago in Pitesti, on Teilor Street. A family business and local brand which succeeded in

Envisia

Envisia

Carmen-Daniela Micu

CEO & Board Member

We chose INOVEO for their structured method and approach, for their comprehensive and detailed offerings.

Envisia

Envisia

Radu Hanga

Envisia Stakeholder

I thought branding was a process which involves boys and girls from the agency getting together, drawing something, and then sending it to us.

Stellaris

Stellaris

Romeo Ghica

Operations Manager

Cand ceea ce cauti este creativitate si continut original, este foarte dificil sa iti conturezi specific cerintele.

ASE

ASE

Prof. Florina Mohanu

Marketing & Communication Director

It was a challenge for me to choose one particular agency from the multitude of highly competitive service providers in the market.

Biofarm

Biofarm

Ioana Goranescu

Marketing manager

Enthusiasm, passion, openness, and authenticity – all backed by solid experience and professionalism. We found all of these in the INOVEO team.

Good Noiz

Good Noiz

Bianca Olahut

Cofondator

Ma intreb cateodata cum descrii ceva MAGIC? Si functie de stare si moment gasesc raspunsuri de tot felul... Cateodata, asociez MAGIA cu un UNICORN.

Novatik

Novatik

Dan Mircescu

General Manager

In 2009, we chose to work with INOVEO, an enthusiastic and passionate team that loved marketing and was not afraid to create bold brands.

FRANCO FERRI

FRANCO FERRI

Simona Dumitrescu

Owner

Entuziasm, pasiune, deschidere si autenticitate dublate de experienta si profesionalism pe toate le-am gasit inglobate la echipa INOVEO.

Innoship

Innoship

Daniel Nicolae

Co-founder & Managing Partner

It will sound amusing, but I only started to really appreciate the need for branding after I created my 3rd company.

Nobeltek

Nobeltek

Daniela Bizgan

Co-Founder

I started collaborating with INOVEO in May of 2019, when I was searching for a professional team to help us

Arctic Stream

Arctic Stream

Dragos Diaconu

CEO

We started our journey in rebranding without even knowing what branding is.

SISTEMATH, LA FANTANA

SISTEMATH, LA FANTANA

Gabriela Amza

Marketing Director

For me, the takeaway from interacting with INOVEO is an unwritten manual of good practices for client-provider interaction.

ESHO

ESHO

Leonard Georgescu

General Director

I am not really good with words, but let me put it this way – when the INOVEO team brought us ESHO

TODAY

TODAY

Nadia Maria Visan

Entrepreneur

I started my journey towards change with my foot on the brake, being still attached to the old visual identity

My Word Is

My Word Is

Ennifer Marinescu

CEO

My Word Is, ca multe alte proiecte antreprenoriale, a pornit de la un vis… apoi o idee… apoi o multime de idei care au schitat un business plan.

Perfectiv

Perfectiv

Paul Richard

Co-Founder

Working with INOVEO for our branding was an interesting and enjoyable experience for us.

Cosma & Associates

Cosma & Associates

Romeo Cosma

Managing Partner

Before I had even met the INOVEO team, I was convinced that I was not going to work with an agency.

Klinic

Klinic

Dr. Lucian Ionescu

Fondator

A brand starts with an idea, and every brand has a story behind it, or is a story in and of itself.

No44

No44

Daniela Manea

Founder

When Dochita asked me to write a paragraph for this testimonial, that was the first time she asked me: Why INOVEO?

Brick

Brick

Oana Nechita

Executive Director

When you start working with a company that boasts such an impressive portfolio, at first it might feel as if the team were made up of robots.

DecoPlast

DecoPlast

Mirela Ivascu

Founder

Our need for a coherent visual identity and a homogenous brand concept arose after being in business for 15 years.

4teens.ro

4teens.ro

Petra Patranoiu

Founder

Setting aside everything that means professionalism, structure, and efficiency

Website Iulian Filipov

Website Iulian Filipov

Iulian Filipov

Maxillofacial Surgeon

This was the third time I’ve collaborated with INOVEO on a project (the first one was in 2013)

Impruvis

Impruvis

Liana Chicos

General Manager

Having worked in marketing and advertising prior to meeting INOVEO, I thought I had it all planned out and that I could easily supervise the process.

Splendid

Splendid

Iulia Farauanu

Marketing & Ecommerce

We represent a family business in Bacau, and consider ourselves a small business

Dumbrawa

Dumbrawa

Marius Indries

Fondator

Even though on paper I'm the founder of Dumbrawa Raw Vegan, in fact, I'm a cofounder with INOVEO.

Sorste

Sorste

Sorina Bucuras

Managing Partner

We work with world-class companies which have chosen us because we are very good at manufacturing textiles.

Metigla

Metigla

Alexandra Manolache

Marketing Manager

We met the INOVEO team when we decided to rebrand our company after being in business for 18 years. When we first met, Dochita won our trust in an instant.

PTS

PTS

Irina Nicola

Managing Partner

There comes a time when there is a need for change. You don't know what to do

Cuplu Calator

Cuplu Calator

Marius Potolea

Host & Manager

We looked for an experienced partner who could understand us and offer us the identity we needed.

Austral

Austral

Monica Dona

Marketing Coordinator

I saw the INOVEO team again at Austral's anniversary pitch. I had previously worked with them on a small segment of rebranding

Homebakers by GrainTrip

Homebakers

Valentina Ion

Breadmaniac

We started collaborating with INOVEO in the middle of the COVID-19 lockdown in the spring of 2020

FIRST BANK

FIRST BANK

Loredana Antohi

SR. Advertising Coordinator

I admit that before we started the rebranding project, I was not aware of who Dochita and her team were.

Zonen

Zonen

Claudiu Zglobiu

Founder

I am very satisfied with the collaboration with Dochita and her team.

Bavaria Plastics

Plastics Bavaria

Radu Mares

Director

Pe Dochita am vanat-o literlamente, mi-am dorit colaborarea cu ea. Consider, acum dupa ce procesul de branding este finalizat

Megagen Romania

Megagen Romania

Claudiu Chiru

Executive Director

Following discussions with the shareholders of Megagen, it had become clear that we needed to change

Deco Architects

Deco Architects

George Cristescu

Senior Architect

Our first encounter with INOVEO happened in 2016 when we started a rebranding campaign

Kooperativa

Kooperativa

Vlad Dulea

Founder

When I first approached Dochita for creating a brand for Kooperativa, we didn't know exactly what we wanted yet.

Progresiv

Progresiv

Romina Ardelean

Coordinating Editor

The collaboration that Progresiv and INOVEO had was a match made in heaven. I say this thinking of how important it

Metamob

Metamob

Istvan Hutton

Co-Owner

We chose to work with INOVEO because they had the most convincing work methodology.

Imacoolat

Imacoolat

Florin Tat

CEO & Founder

I met Dochita many years ago when we were both attending the same EMBA program.

Electroalfa

Electroalfa

Manuela Gheorghiu

Brand Manager & PR

Although it was our first collaboration with INOVEO, and we had a rather complex project, we found the team to be available

Raiman

Raiman

Albert Capatina

General Manager

Raiman is the second project we’ve developed with team INOVEO.

UNIKAT

UNIKAT

GABRIEL MUNTEAN

CEO

We were looking for a way to differentiate ourselves in a very competitive market, to have a robust visual identity, and raise our brand awareness

Zemo’s

Zemo's

Carina Ardelean

Founder

More than a year after we first met, there is still only one word that comes to mind when I think of INOVEO – PROFESSIONALS!

Clinica Promed

Clinica Promed

Bogdan Rotaru

Founder

We started with one thing in mind from the time we were still in the preparation stage: if you want to become visible

TOFF Dominium

TOFF Dominium

Corina Stanciu

Development Director

Their professionalism and creativity are the cornerstones of a fruitful partnership.

FORTBRIDGE

FORTBRIDGE

Bogdan Tiron

Co-Founder

A company always sells its services when it comprises the perfectly balanced ratio of quality and price.

FORTBRIDGE

FORTBRIDGE

Adrian Tiron

Co-founder

We called on Dochita & her team because, first of all, we needed a strong name for our company, and then secondly, a website.

Sertus

Sertus

Dina Pislaru

Marketing Director

My family and I met Dochita in 2017 when we, as one of the largest wine producers in the Republic of Moldova

DJSUPERSTORE

DJSUPERSTORE

Robert Graur

Founder & CEO

I read a lot about branding and did some mega research before I chose someone to work with.

I’M LEGAL

I'M LEGAL

Iuliana Mihalciuc

Founding lawyer

For me, INOVEO showed up providentially at the exact moment when I was looking for someone to help me

Patisseries Gourmandes

Poftis

Ana Bazga

National Manager

When I decided to create a Patisseries Gourmande brand for Romania, it wasn't clear to me where to start and who to work with

Bikevertising

Bikevertising

Eduard Petrescu

Managing Partner

We had been looking for a branding agency who would be able to help us draw up a new product

Abylo

Abylo

Dan Pascu

CEO

Team INOVEO caught my attention during a BVB seminar about Branding and Brand Identity.

Bel Punto

Bel Punto

Mariana Georgescu

Managing Partner

For me, meeting with INOVEO was the first step towards what it means to work with those top-level professionals I felt I needed.

Guilty Pleasure

Guilty Pleasure

Roro Stirbu

Artizan Ciocolatier

Imaginati-va inceputul: o intreaga echipa de patru profesionsti ascultand in patru intalniri lungi

Delivada

Delivada

Viorel Catana

Unit Head

The brand is the key element in the process of developing a company.

Wellington

Wellington

Alina Grozescu

CEO

We started our project with Dochita thinking that we needed rebranding, and discovered that we really needed to launch a new brand instead.

Ovidiu Oltean

Ovidiu Oltean

Ovidiu Oltean

Speaker & entrepreneur

Young entrepreneurs invest in branding more willingly.

Conacul Archia

Conacul Archia

Horia Szabo

Marketing Director

We needed some people we could trust, who could give us a push, and support our reasoning and vision. And we found them at INOVEO.

Dalberry

Dalberry

Flavia Dumitru

Brand Manager

A start-up needs branding even more than a well-established brand.

Andu

Andu

Andu Hanea

Marketing Director

Marketing belongs to the new generation. Manufacturing and HR are still in their parents' backyard.

Enzo Margi

Enzo Margi

Andrei Marginean

Founder

I am the owner of the brand Enzo Margi, a brand that wouldn’t exist today without INOVEO.

Arzenga

Arzenga

Marius Arsene

Founder

Being at the very beginning of the road and the search for a team that could help me build a brand, I found Dochita and INOVEO.