Behind every brand is a person who has had an idea. And they didn't remain idle, but set about implementing it, the best way they knew how. And this approach is not wrong. It's very good. We all have ideas, but few go about implementing them.

This is their story, or rather, the initial stages of their story. Very often, the story includes everything that has happened to them, whether good or not so good. But it's their story, and we have chosen to be a part of it. It's a story told in a language filled with archaic words. Sometimes at a nice desk, sometimes in a modest office. And cramped too, with a chair brought in from the office next door. A heated office, or sometimes, an unheated one. A story told on a working day. But it can also be on a holiday, or a Saturday. That's when the entrepreneur takes the time to develop their brand, that is, their story. Branding is not usually a priority because manufacturing is going well and sales are too. They are generating cashflow. They have enough revenue to pay their operating expenses and remunerate their employees. So branding is not an urgent matter. They know it will help them in the future, and that their competitors may already have a better image in place, that they may have implemented some ideas they’ve had, and maybe they’ve even shared them with someone over a beer. And they know that the competitor has implemented them before they had a chance to do so. And it hurts. But they still don't have the time for branding since there seems to always be something else more important and pressing to do. And business is still going well without it.

It's a story unfolding in time and space. That's how we learn the geography of Romania. In distances traveled, in time spent in the car, in towns we went through to reach the next gas station. This is the true map of Romanian brands. And it reminds us of our geography teacher who took us to Zamca to show us the Bukovinian Subcarphatians and the beech forests around Suceava. A few experiential lessons, and quite memorable too.

We like every person with whom we have a conversation because each story is like no other. But they all have something in common. They fascinate us. That's what we're looking for! Fascination! And that's why we treat every project with the utmost care – no matter how big or how small it is. Our dream is to collect all of these stories, perhaps some time after we've already retired, into a legacy of brands. And every brand will have its own page. Because brands are about stories, about emotions. They create nostalgia over time. And beautiful memories. And we're glad to have witnessed hundreds of successful stories so far, and we're waiting for yours to add to the book of beautiful brands!