Behind every brand lies an intriguing story of an entrepreneur who went off the beaten path and discovered their own way, and have faithfully followed it to reach this point. And from this point forward, they don't know where to go. Go straight? Turn left? Or turn right? What is the best way to move their brand forward?

Behind every brand is a person who has had an idea. And they didn't remain idle, but set about implementing it, the best way they knew how. And this approach is not wrong. It's very good. We all have ideas, but few go about implementing them.

This is their story, or rather, the initial stages of their story. Very often, the story includes everything that has happened to them, whether good or not so good. But it's their story, and we have chosen to be a part of it. It's a story told in a language filled with archaic words. Sometimes at a nice desk, sometimes in a modest office. And cramped too, with a chair brought in from the office next door. A heated office, or sometimes, an unheated one. A story told on a working day. But it can also be on a holiday, or a Saturday. That's when the entrepreneur takes the time to develop their brand, that is, their story. Branding is not usually a priority because manufacturing is going well and sales are too. They are generating cashflow. They have enough revenue to pay their operating expenses and remunerate their employees. So branding is not an urgent matter. They know it will help them in the future, and that their competitors may already have a better image in place, that they may have implemented some ideas they’ve had, and maybe they’ve even shared them with someone over a beer. And they know that the competitor has implemented them before they had a chance to do so. And it hurts. But they still don't have the time for branding since there seems to always be something else more important and pressing to do. And business is still going well without it.

It's a story unfolding in time and space. That's how we learn the geography of Romania. In distances traveled, in time spent in the car, in towns we went through to reach the next gas station. This is the true map of Romanian brands. And it reminds us of our geography teacher who took us to Zamca to show us the Bukovinian Subcarphatians and the beech forests around Suceava. A few experiential lessons, and quite memorable too.

We like every person with whom we have a conversation because each story is like no other. But they all have something in common. They fascinate us. That's what we're looking for! Fascination! And that's why we treat every project with the utmost care – no matter how big or how small it is. Our dream is to collect all of these stories, perhaps some time after we've already retired, into a legacy of brands. And every brand will have its own page. Because brands are about stories, about emotions. They create nostalgia over time. And beautiful memories. And we're glad to have witnessed hundreds of successful stories so far, and we're waiting for yours to add to the book of beautiful brands!

Alexandrion Group

Alexandrion Group

Nawaf Salameh

Chairman & Founding Owner

We first met with the INOVEO team in 2016. I remember the enthusiasm they brought to the table and their proactivity made a strong impression on me.

Nimet

Nimet

Samy Numan

Managing Director And Founder

Working with INOVEO and especially Dochita has left a very positive mark on our organization.

Teilor

Teilor

Florin Enache

Owner

While expanding internationally, we understood that we needed to conduct our business more meaningfully.

Envisia

Envisia

Radu Hanga

Envisia Stakeholder

I thought that branding is a process in which some boys and girls from the agency meet, draw something and send it to us.

ASE

ASE

Prof. Florina Mohanu

Marketing & Communication Director

It was a challenge for me to choose one particular agency from the multitude of highly competitive service providers

Biofarm

Biofarm

Ioana Goranescu

Marketing manager

Enthusiasm, passion, openness, and authenticity, backed by solid experience and professionalism.

Novatik

Novatik

Dan Mircescu

General Manager

In 2009 we chose to work with an enthusiast and passionate team, that loved marketing

Envisia

Envisia

Carmen-Daniela Micu

CEO & Board Member

We chose INOVEO for their structured method and approach, for their comprehensive and detailed offer.

Arctic Stream

Arctic Stream

Dragos Diaconu

CEO

Am pornit la drum in proiectul de rebranding fara sa stim cu adevarat ce este branding-ul.

SISTEMATH, LA FANTANA

SISTEMATH, LA FANTANA

Gabriela Amza

Marketing Director

For me, the takeaway from interacting with INOVEO is an unwritten manual of good practice

ESHO

ESHO

Leonard Georgescu

General Director

I am not really good with words, but let me put it this way: when the INOVEO team brought us ESHO

Klinic

Klinic

Dr. Iulian Ionescu

Fondator

Un brand pleaca de la o idee si orice brand are o poveste sau este o poveste in sine.

Brick

Brick

Oana Nechita

Executive Director

When you start working with a company that boasts such an impressive portfolio

DecoPlast

DecoPlast

Mirela Ivascu

Founder

Our need for a coherent visual identity and a unitary brand concept came up after 15 years in business.

Impruvis

Impruvis

Liana Chicos

General Manager

Having worked in marketing and advertising prior to meeting INOVEO, I thought I had it all planned

Metigla

Metigla

Alexandra Manolache

Marketing Manager

When we first met, Dochita won our trust in an instant. Together with her team, we explored routes of change

FIRST BANK

FIRST BANK

Loredana Antohi

SR. Advertising Coordinator

I admit that before we started the rebranding project, I was not aware of who Dochita and her team were.

UNIKAT

UNIKAT

GABRIEL MUNTEAN

CEO

We were looking for a way to differentiate in a very competitive market. We wanted to build a robust visual identity

Zemo’s

Zemo's

Carina Ardelean

Founder

There is one word coming to mind the second I think of INOVEO. Professionals!

TOFF Dominium

TOFF Dominium

Corina Stanciu

Development Director

Their professionalism and creativity are cornerstones of a fruitful partnership.