Wellington
Alina Grozescu
CEO
We started our project with Dochita thinking that we needed rebranding, and discovered that we really needed to launch a new brand instead. One that would offer us the confidence that it could completely represent the directions in which we were planning to develop.
So we had to start from scratch with a new identity and a fresh image, calibrated to help us grow our annual turnover (sales) in a coherent manner. And it happened faster and nicer than we had anticipated. From the name to logo and the entire visual identity, things took shape and crystallized the way we had wanted. Less than a year after launching, Wellington is already part of our culture, as if it had always belonged to it. And this happened because INOVEO’s method is so strong, that the entire Wellington team identifies with this newly created brand. The delivered materials are very strong. Wellington is now a healthy lifestyle attitude that we feel, breathe, and transmit to our clients. It’s an achievement I feel certain that we could only have reached by working with INOVEO.
