TEILOR is a true story which started two decades ago in Pitesti, on Teilor Street. A family business and local brand which succeeded in going beyond the borders of Romania. While expanding internationally, we understood that things can be done differently, better, and more meaningfully.
Our twenty-four year long history has offered us exceptional lessons. We know what we have done well, we’ve learned a lot. and understood it’s time to takes things to the next level. In other words, we needed to align our values and our mission, especially considering that we had expanded our locations and team. A company which brings together 500 minds, all searching for common solutions, needs a strong identity.
International growth is not easy, it’s very challenging. Competition is fierce in European countries, and you need a clever strategy to conquer your customers’ minds and souls.
Our entire experience with INOVEO made us understand even better who we are, what our main advantages are, and what our needs are. The team met us with enthusiasm and a positive attitude, fascinated us with their creativity and attention to details, and offered us, in the end, the refined identity that we had been looking for. The process of developing our brand identity was good practice for everything that TEILOR has become and is today.
Every workshop and discussion brought the look and feel of the brand closer to its final form. To find your identity, to be buzzing with the resulting mission and vision, while enjoying the creative process, and the knowledge and experience contributed by the INOVEO team – well, words cannot adequately describe it.
It was a truly revealing journey. Thank you, INOVEO!