Marketing & Ecommerce
We represent a family business in Bacau, and consider ourselves a small business, although we are getting closer to a figure of two million euro in sales (turnover). This business is my parents’ third child. They have poured their souls into the services offered to clients, in choosing the products they sell, in having a relationship with coworkers and suppliers, and generally in everything they do. We desire to grow and promote ourselves more, and that was the reason why we needed a change in our image. For two years we had chosen the easy way out and had searched for a “logo” with different specialists or graphic designers, all to no avail. After two years and exhausted, we decided to look for a real specialist, an agency with several people on staff, not just a graphic designer to work with, and we chose INOVEO because their website caught our eye – they promoted branding solutions for entrepreneurs.
Modest and shy like small children, and without telling our parents, we had a first meeting with some of the INOVEO team, in an innovative and friendly atmosphere, with nice and relaxed people willing to help us no matter what the size of our company. After we returned home, we sent our brief to them and convinced one of the co-founders, our mother, to come with us to a second meeting, where their plan for our branding process and their offer was presented. The offer was around what I expected, perhaps a little higher, but I understood the process involved and that was one of the reasons we had dared to schedule a meeting with an agency. We discussed the offer and the offerings, and we succeeded in customizing it to our needs. Moreover, after all those previous frustrations, I felt the need to “warn” them beforehand that we are demanding people and require great attention to detail.
The branding process pleasantly surprised us from the start: “all people who have a say in the company have to be involved,” so the entire family participated in polishing our image and creating our long-desired logo. It was the first time when all four of us were truly involved in the process, at each stage, and it showed in the results. Dochita’s engagement is remarkable. In addition to being an expert in her field, she knows how to get closer to her clients and explain branding concepts even to people with limited experience, and helps uncover the vision each of us has. What I especially enjoyed was that she didn’t stop at helping us with the initial points, and when we found ourselves facing an impasse, she knew how to be there for us and help us with recommendations to find the spark we were searching for.
We all liked the final result. All four of us are different. My father is technical and looks at our company as you would look at an old, good quality wine. My mother is a romantic at heart, and sees it as something beautiful and special. My brother is the youngest and surprised me with his well-put-together vision, and I always had in mind a prosperous future and the higher grounds I wished for us to reach.
Maybe each of us allowed for small compromises, but most importantly, the final result satisfied all four of us and we are proud to present our clients with a clean, modern, daring, and professional image, and yet warm at the same time. Being a B2B business we have always believed we have to adopt a serious attitude, but what INOVEO has created is far from being too serious or too cold or too old. Moreover, it inspires me to communicate with our clients in a professional, but at the same time, relaxed and friendly manner.