The collaboration that Progresiv and INOVEO had was a match made in heaven. I say this thinking of how important it can be to have the right chemistry with the people you collaborate with. This chemistry helped us complete as much as 50% of the project after the first few discussions.
I met Dochita for lunch at a time when I had no prepared agenda, and when the company had no intention of rebranding, although we were aware of certain needs we had. For those who don’t know, Progresiv is the first and the most important business-to-business publication in Romania and organizes a vast portfolio of conferences addressing the retail industry and FMCG. Beyond their expertise in publishing and event organizing, Progresiv is a platform that has facilitated the growth of its industry and created a community of professionals. Team INOVEO immediately understood the different facets of the Progresiv brand. The first project we had together, which was rebranding the largest annual local industry event, the Progresiv Conference, brought a radical change not only in branding and image, but also strategic growth of the concept. Three years have passed since then and we have successfully completed just as many projects together. The most recent one, which was branding the competition called Progresiv Awards, was perhaps the most interesting one because it meant making something from scratch and within a very tight timeframe. The impact was once again very significant. What I really mean to say is that if you’re looking for a trusted partner who speaks the same language, pays attention to details and company values, who acts in good faith and advises you at the risk of telling you things that sometimes you may not want to hear, INOVEO is the one.