We chose to work with INOVEO because they had the most convincing work methodology. Before creating our new Logo, they emphasized brand values and conducted “in-house” research as well as researching our clients. They ultimately convinced us with their methodology, and the process only took a month and a half.
The new visual identity represents us well and shows what we are and what we want to be. INOVEO has succeeded in accommodating the contours of our values and vision, and exploring the subject in depth. We have received very positive feedback from our employees, clients, and partners, all of whom like our new visual identity. We are still at the beginning with rebranding, but it seems to help tremendously in creating a more relevant image for our clients, and at the same time, it’s helping us expand our exports, penetrate certain international markets where clients pay even more attention to visual identity details. INOVEO is an ideal partner for those companies which want a more strategic approach to branding, that is, if they want more than just a Logo. In other words, they don’t want just a garment, they want to know why that garment is worn and how it can reflect their inner values. We recommend INOVEO to entrepreneurs with high expectations for their rebranding and who want to step up to a higher level of business.