Klinic
Dr. Lucian Ionescu
Fondator
A brand starts with an idea, and every brand has a story behind it, or is a story in and of itself. This is where INOVEO, “the storyteller,” comes in.
It’s very difficult to start a business. In our case, it’s a bootstrapped family business. We are two doctors at the start of a new, a very new journey.
Our experience with INOVEO started after we had researched several branding agencies. We were nervous, we aren’t going to lie. We wanted to work with an experienced company, with real projects, with existing brands (not just some fictitious projects posted online which never materialized). That entire time we thought that experienced people would never want to take on our project. Or that they would treat our project in the same manner as projects from famous companies. We were wrong. The approach was different. We can even say warm. The project began to take shape after we had met in person a few times. It was a different approach compared with many other studios or agencies. Without the dry, cold, run-of-the-mill briefings (“you need to fill-out this form with X number of pages and then we’ll take it from there. We know how…”) Without a strictly online, on-call, or email only approach. For us, this approach was more important in order to convey our one-of-a-kind idea and story. With our identity. All brand owners want to stand out from the crowd. Everyone wants to preserve their identity and their brand DNA (in case you’re wondering “What is brand DNA?”).
Thank you to ALL members of the INOVEO team for the time you granted us (we apologize if we were too nagging/exhausting). Thank you for creating our brand and our site. Thank you, Dochita, who was in charge of our brand, for being patient and for your attention to details during our conversations. Everything fits well together, or as we like to say, “comes to life.”
“For us, all clients are important.” – Marius Chiriac, webinnovator
