Guilty Pleasure
Roro Stirbu
Artizan Ciocolatier
Imagine the beginning: an entire team of four professionals listening to all the stories told by a potential client during four long meetings. The client was us, the ones from Guilty Pleasure, Love Made Chocolate.
I was always asking myself – what fantastic inner force do these people have in order to be able to listen so patiently? Then in a relaxed game, using words close to our heart and our needs, they generated something dear to us and that also meant passion for our brand. I admit now that they brought us to this state after our innumerable questions found truly creative answers. This made us wish to continue the process with INOVEO, although we were pursued by two other companies. The moments where each shade of color, any line, no matter how thin, or any font, was hotly defended by the professionals in the team stayed with us for a long time. During the rest of the meetings we were fascinated by the inner resources and unseen side of creation in Dochita’s team. Just like dreams and plans take shape gradually, we felt we have a role and a purpose for the brand they created. We think that a little part of each INOVEO team member is still present in what they created for us with the tremendous dedication shown by Dochita and each and every team member.
