A start-up needs branding even more than a well-established brand.
Why? Because they are entering a competition and need to project trust and attention to details more than any other brand. And because it doesn’t have the experience of existing brands, so it has to compensate with something … its image is the most accessible thing. It must project an image of an entrepreneur who pays attention to all aspects of their business. It’s expensive, though. If we like the people behind the project, we always find a solution. You just have to be willing to try. We have a method especially conceived for this type of project. We can’t develop too many of these projects, but the innovative ones attract us. Anda Constantinescu’s project was one of them. It convinced us. The project was finalized within the timeline. Now Anda is on an island somewhere after selling her share of Dalberry. What a beautiful name we proposed, don’t you agree? We are glad to be a small part of her success story. We are waiting for her next story. We are still here 😉 and continue to do branding. Well, we’ve also added some neuromarketing, but branding remains our first love.