Bikevertising
Eduard Petrescu
Managing Partner
We had been looking for a branding agency who would be able to help us draw up a new product, something novel for the Romanian market, namely, bicycle advertising.
I had been working in communication, more specifically, indoor advertising for over 10 years, but for this new project, I needed expertise in brand identity most of all. We simply couldn’t start something new without the correct image, something to propel our product forward.
Before we decided to collaborate with Dochita Zenoveiov and the INOVEO team, we met two other branding agencies, but the first meeting with Dochita brought me clarity, and I trusted that things would be in good hands. 🙂
Dochita is the kind of person who has intuition and can synthesize extremely well the need for an image as well as the business needs, and then transpose those ideas into palpable things. Bikevertising, which means bicycle advertising, had to project a cool and professional image; it’s a promotion tool, but beyond its purpose of being effective, visible, and eco-friendly, it also has the bonus mission of bringing a smile to people’s faces when they see the advertising bikes out on the streets.
INOVEO is the type of flexible agency which exudes brilliant ideas and embraces the path less taken when they create a brand identity, and Dochita brings a lot of inspiration to the table.
Good brands are the ones that come to be loved by people, and INOVEO has the “know-how” to take a company’s name to an idea and start it on the right trajectory for success.
