Bel Punto
Mariana Georgescu
Managing Partner
For me, meeting with INOVEO was the first step towards what it means to work with those top-level professionals I felt I needed. I had learned about them from clients of theirs. Just like you wish for the best when raising your child, I felt like I needed to work with the best on my brand.
Along the way, I had the chance to see my own team working during the workshop organized by INOVEO, and I was able to see how much they wanted to be a part of the story and contribute to its creation. When the results were presented to us, we totally found ourselves in the brand identity.
Additionally, for me personally, it was essential in the process of clarifying the direction I was heading in with my company. I still have flashbacks with phrases from certain conversations with Dochita, who helped me distinguish things when making decisions. For example, when I look at a drawing and think about making the product, does the product measure up to the image we have? Does it align with customer expectations?
The result was well above what I had hoped for. What could have required thousands of words was expressed in the image created by INOVEO, in perfect harmony with the brand name, and above all, everything I had “spun around” in my head was almost telepathically understood and placed on the right path for things to work together.
The materials we received were exactly what we discussed in the beginning. Moreover, later they helped us with other challenges when we needed them, and with the same inspiration and professionalism. I am proud to have worked on our BEL PUNTO brand with INOVEO and I recommend them with all my heart!
