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Abylo

Abylo

Dan Pascu

CEO

Team INOVEO caught my attention during a BVB (Bucharest Stock Exchange) seminar about Branding and Brand Identity. In fact, I went there purposefully for meeting them, without them knowing.

From the way they presented various subjects during the seminar, I realized it’s not a team which leans on just one person. Each team member had an area they mastered very well. I understood then that developing a brand is a complex process, one that cannot be left to chance and last-minute inspiration, and that team INOVEO approaches the process in a clear and structured manner.

I wanted to get to know them better (and did), and that’s how we started to work together on the branding for a fresh start-up (Abylo) from the portfolio of the group of companies I represent. I think it’s difficult for presented solutions to please everyone from the beginning, but I was impressed by the flexibility/adaptability proven by team INOVEO in finding new solutions every time we slightly disliked something. In the end, we achieved excellent results and I think they managed to perfectly illustrate Abylo’s DNA, why it exists, and its mission.

What I recommend to other partners in regard to Branding and Brand Identity is not to attempt to reinvent the wheel and wait for inspiration to strike (as they say: let’s sit on the shore of a mountain lake, listening to baroque music, and wait for an idea to hit us over the head). Instead, they should consider the process and its complexity as being something deserving of being created with a team of professionals like INOVEO.

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Cand ceea ce cauti este creativitate si continut original, este foarte dificil sa iti conturezi specific cerintele.

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It was a challenge for me to choose one particular agency from the multitude of highly competitive service providers in the market.

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Ma intreb cateodata cum descrii ceva MAGIC? Si functie de stare si moment gasesc raspunsuri de tot felul... Cateodata, asociez MAGIA cu un UNICORN.

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Dan Mircescu

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In 2009, we chose to work with INOVEO, an enthusiastic and passionate team that loved marketing and was not afraid to create bold brands.

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Simona Dumitrescu

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Entuziasm, pasiune, deschidere si autenticitate dublate de experienta si profesionalism pe toate le-am gasit inglobate la echipa INOVEO.

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It will sound amusing, but I only started to really appreciate the need for branding after I created my 3rd company.

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I started collaborating with INOVEO in May of 2019, when I was searching for a professional team to help us

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Gabriela Amza

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For me, the takeaway from interacting with INOVEO is an unwritten manual of good practices for client-provider interaction.

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Leonard Georgescu

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I am not really good with words, but let me put it this way – when the INOVEO team brought us ESHO

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Nadia Maria Visan

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I started my journey towards change with my foot on the brake, being still attached to the old visual identity

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My Word Is, ca multe alte proiecte antreprenoriale, a pornit de la un vis… apoi o idee… apoi o multime de idei care au schitat un business plan.

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Before I had even met the INOVEO team, I was convinced that I was not going to work with an agency.

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Dr. Lucian Ionescu

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A brand starts with an idea, and every brand has a story behind it, or is a story in and of itself.

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Daniela Manea

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When Dochita asked me to write a paragraph for this testimonial, that was the first time she asked me: Why INOVEO?

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Oana Nechita

Executive Director

When you start working with a company that boasts such an impressive portfolio, at first it might feel as if the team were made up of robots.

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Our need for a coherent visual identity and a homogenous brand concept arose after being in business for 15 years.

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Setting aside everything that means professionalism, structure, and efficiency

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This was the third time I’ve collaborated with INOVEO on a project (the first one was in 2013)

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Liana Chicos

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Having worked in marketing and advertising prior to meeting INOVEO, I thought I had it all planned out and that I could easily supervise the process.

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