Rebranding
Teilor
Project description
Challenge
The leader of the jewelry market in Romania, TEILOR needed the reassurance of a rigorous and comprehensive brand book to maintain coherence across their large number of communication materials and through all media.
Approach
Starting from their mantra: authentic, bold, unstoppable, we developed a brand book that went way beyond correct uses of the logo on various (really numerous) items. Given the need to differentiate in a highly competitive and demanding market, we dived deep into imagery and look&feel.
Results
TEILOR is currently expanding as a regional player, with 53 stores in major malls in Romania, 2 in Poland, 1 in Hungary, 1 in Bulgaria, and plans to expand to the Western market. In December 2021, the Holding made its debut in the Bucharest Stock Exchange issuing € 9M bonds.
