Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Teilor portofoliu INOVEO
Read the client’s
testimonial

Rebranding
Teilor

Project description

Challenge

The leader of the jewelry market in Romania, TEILOR needed the reassurance of a rigorous and comprehensive brand book to maintain coherence across their large number of communication materials and through all media.

Approach

Starting from their mantra: authentic, bold, unstoppable, we developed a brand book that went way beyond correct uses of the logo on various (really numerous) items. Given the need to differentiate in a highly competitive and demanding market, we dived deep into imagery and look&feel.

Results

TEILOR is currently expanding as a regional player, with 53 stores in major malls in Romania, 2 in Poland, 1 in Hungary, 1 in Bulgaria, and plans to expand to the Western market. In December 2021, the Holding made its debut in the Bucharest Stock Exchange issuing € 9M bonds.

Client

Teilor

Sector

Luxury

Services

Analysis and audit

Brand platform

Visual identity

Brand implementation

Brandbook

Online experience

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