Analysis & audit
Brand DNA
Offline basic brand experience
Website design & programming

Lyset is a new business that aims to become one of the most important players in the LED lighting market, offering the best products to designers and architects for their clients


The interviews and DNA workshop successfully created a strong image of what the owners of Lyset desired. Inspiration came quickly by also using the product catalog and the powerful name, which translates from Danish as “light”.

The light cone in the logo transforms into a speech bubble in manifestation to create a unique accent for the brand and bring Scandinavian inspiration to the architectural lighting landscape in Romania.

Everything is about light.


Lyset managed to make its presence felt in the market almost instantly and had a strong start, which only a few startups achieve. They successfully created a community on social media, and their success even allowed them to organize contests with significant prizes.

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