{"id":4362,"date":"2021-07-15T09:54:59","date_gmt":"2021-07-15T06:54:59","guid":{"rendered":"https:\/\/inoveo.ro\/uncategorized\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/"},"modified":"2021-07-15T11:05:40","modified_gmt":"2021-07-15T08:05:40","slug":"ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie","status":"publish","type":"post","link":"https:\/\/inoveo.ro\/en\/branding-en\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/","title":{"rendered":"Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie"},"content":{"rendered":"

Aceste \u00eentreb\u0103ri pertinente te vor ajuta s\u0103-ti g\u0103sesti agen\u021bia potrivit\u0103 de branding care-ti va propulsa afacerea c\u0103tre succes.<\/p>\n

Drumul de la dezvoltarea unei afaceri pana la un brand nu e usor, indiferent in ce nisa te lansezi. Este lung \u0219i plin de provoc\u0103ri. Exist\u0103 multe companii in nisa, care ofer\u0103 acelea\u0219i produse \u0219i servicii pe care le faci \u0219i tu, si care prezint\u0103 o concuren\u021b\u0103 dur\u0103.
\nPana acum ai dezvoltat afacerea dupa priceperea si cunoasterea ta. Insa acum vrei sa sari la urmatorul nivel. S-ar putea s\u0103 te \u00eentrebi din start: \u201eCe pot face pentru ca afacerea mea s\u0103 ias\u0103 \u00een eviden\u021b\u0103 s\u0103 devin\u0103 un brand important? O agen\u021bie de branding poate fi solu\u021bia pentru aceast\u0103 situa\u021bie.<\/p>\n

Agen\u021biile de branding sunt specializate \u00een crearea de strategii pentru branduri existente sau noi \u0219i lansarea sau relansare acestora in piata; ele creeaza si fundatia pentru campanii de marketing de brand de succes, sus\u021binerea publicit\u0103\u021bii \u0219i pentru alte forme de promovare. Sunt profesioni\u0219ti califica\u021bi, care au lucrat in multe sectoare \u0219i sunt bine pregatiti pentru a face fa\u021b\u0103 tuturor nevoilor dvs. de branding, astfel \u00eenc\u00e2t voi s\u0103 v\u0103 pute\u021bi concentra asupra altor sarcini de afaceri. Dar, de\u0219i exper\u021bii \u00een branding, precum INOVEO, v\u0103 pot ajuta s\u0103 v\u0103 cresteti brandul, este important s\u0103 v\u0103 face\u021bi temele \u00eenainte de a angaja o agen\u021bie de branding.<\/p>\n

\u00centreb\u0103ri pertinente la colaborare cu o agen\u021bie de branding<\/strong><\/h3>\n

A cumpara ceva in Romania e un adevarat rollercoaster. Sa cumperi servicii de branding e si mai si. Iat\u0103 c\u00e2teva \u00eentreb\u0103ri pe care ar trebui s\u0103 le pune\u021bi \u00een timp ce recrutati servicii de branding. <\/p>\n

1. Vor explica pe intelesul dvs oferta?<\/strong>
\nO adevarata agen\u021bie de branding te va invita sa va cunoasteti la birourile sale, iti va prezenta echipa si mediul in care acestia lucreaza impreuna si locul unde se va naste sau va renaste brandul tau.
\nVrei sa primesti o oferta pe email pentru ca e mai simplu?
\nGandeste-te ca ceea ce faci pentru brandul tau ar trebui sa fie cu mult mai mult decat atunci cand faci achizitia unei masini personale. Si de regula pentru achizitia unei masini te deplasezi pentru a cunoaste cine o vinde, pentru a intelege specificatiile tehnice. Pentru a o vedea. Deci investeti timp. Brandul tau este muuuult mai mult decat o masina. Masina este un instrument, iar brandul este de fapt generatorul tau de business si cel care te ajuta sa iti cresiti marja de profitabilitate. In consecinta e important sa faci un minim de investitie in timp pentru a cunoaste echipa in mainile careia voi da viitorului meu brand?
\nE important sa mi se prezinte oferta de catre cei cau au gandit-o sau e suficient sa o primesc pe email si sa o parcurg singur? Vreau sa pun intrebari daca nu inteleg ceva? E important in acest moment sa economisesc timp sau sa investesc din timpul meu pretios in intelegerea abordarii? E important sa stiu cine va lucra pentru brandul meu? E posibil sa primesc o oferta si proiectul meu sa fie pasat catre freelanceri care nici nu ma cunosc si sa intru intr-un blocaj la mijlocul proiectului si sa nu obtin rezultatele pe care agentia mi le-a promis la inceput? Asigurati-va ca agentia are argumente pentru ceea ce a cuprins in oferta, ca faceti cunostinta cu intreaga echipa cu care veti lucra, ca dati brandul dvs pe mainile unor strategi si designeri care au capacitatea sa explice si argumenteze abordarea pregatita si sa demonstreze experienta in solutionarea unor probleme similare cu care va confruntati. <\/p>\n

2. Cum compar ofertele primite?<\/strong>
\nBrandingul este un serviciu pe care un antreprenor il contracteaza fie la inceput de drum, fie pe parcursul dezvoltarii afacerii cand simte ca si-a epuizat cunostintele si vrea sa sara la urmatorul nivel al dezvoltarii. Face o solicitare in piata si asteapta sa compare ofertele. Un proces aparent simplu, insa pe masura ce incepe sa primeasca ofertele, lucrurile se ingroasa.
\nCum compar ofertele primite? Care sunt criteriile in functie de care iau decizia cu cine sa lucrez? Ce criterii sunt mai importante: financiar, cele de timp, incadrarea in deadline, echipa cu care lucrez? Tendinta este sa comparam ofertele pe principii de buget, insa e corect? Cum ar terbui sa explice agentia bugetul care a stat la baza ofertei? E bine sa am oferte comparabile? E important sa apreciez oferta care se diferentiaza? De ce? Gandeste-te ca si tu la randul tau urmaresti sa ai un brand diferentiator in piata. E suficient sa compar? Daca primesc o oferta consistenta si simt ca nu e de nasul meu merita sa ma intalnesc cu agentia sa-mi explice sau mai bine ma concentrez pe celelalte oferte pe care e mai usor sa le procesez? <\/p>\n

Aceste intrebari sunt cu atat mai importante cu cat esti la inceput, inainte de decizia de alegere a agentiei si iti doresti sa nu dai gres. Atunci poate o scurta intalnire in care sa cunosti omul si echipa care va lucra pentru brandul tau ar fi o buna idee. Sau sa citesti despre echipa pe site. Sau poate sa citesti testimonialele de pe site sau chiar sa contactezi clientii lor.<\/p>\n

3. Cum se vor alinia \u0219i \u00eendeplini obiectivele dvs. de business? <\/strong>
\nPoate c\u0103 v-a\u021bi g\u00e2ndit la viitorul afacerii dvs. \u0219i \u0219ti\u021bi unde dori\u021bi s\u0103 o vede\u021bi \u00een urm\u0103torii cinci ani. \u00centreba\u021bi agen\u021bia de branding dac\u0103 v\u0103 poate \u00eendeplini obiectivele? \u0218i dac\u0103 da, atunci cum?
\nCere\u021bi-le s\u0103 elaboreze un plan cu privire la ceea ce au \u00een vedere pentru afacerea dvs. Un parteneriat cu o agen\u021bie va necesita un angajament pe termen lung, deci este esen\u021bial s\u0103 afla\u021bi dac\u0103 v\u0103 afla\u021bi pe aceea\u0219i lungime de unda.<\/p>\n

4. Cum te vor ajuta s\u0103 dep\u0103\u0219e\u0219ti provoc\u0103rile?<\/strong>
\n C\u00e2nd \u00eencepe\u021bi sa va ganditi la branding, ve\u021bi \u00eent\u00e2lni o mul\u021bime de obstacole – nu este o sarcin\u0103 u\u0219oar\u0103. Fie c\u0103 este vorba de concuren\u021ba rivalilor sau de obstacolele dvs. interne atunci c\u00e2nd introduce\u021bi noi produse, noi sisteme informatice, noi tehnologii, problemele specifice vor ap\u0103rea \u00eentotdeauna din c\u00e2nd \u00een c\u00e2nd.
\nCum v\u0103 va ajuta agen\u021bia de branding s\u0103 dep\u0103\u0219i\u021bi aceste provoc\u0103ri? Se vor dovedi aceste obstacole un factor de descurajare atunci c\u00e2nd vin cu idei creative? Cum \u00ee\u0219i vor \u00eendeplini obiectivele \u00een ciuda acestui fapt? Trebuie s\u0103 \u00eei \u00eentreba\u021bi despre aceste lucruri \u00eenainte de incepe colaborareacu ei.<\/p>\n

5. Se vor incadra in limita bugetului dvs.?<\/strong>
\n Este mult mai dificil s\u0103 vii cu idei creative dec\u00e2t s\u0103 scrii un software in C++. Ideile odata aprobate trebuie sa ajunga la publicul tau tinta. Pentru asta este nevoie de investi\u021bii in doua tipuri de platforme:
\n1.\tcele pe care le detii tu si aici trebuie doar sa publici informatia intr-o maniera placuta si adecvata canalului: website, canalele proprii de facebook, instagram, piterest, linkedin, tik-tok, grupuri pe carele detii; aici resursele tin mai degraba de timp si oameni \u2013 cei care se vor ocupa de aceasta operatiune
\n2.\tcele pe care le inchiriezi sau cumperi spatiu media: TV, radio, publicatii in format print sau digital; aici e nevoie de resurse si de cunoasterea mixului de canale pe care trebuie sa il faci, cunoasterea beneficiilor e care ti le aduce fiecare canal, intelegerea bugetului si a mixului de planificare a campanie si evident resurse care tin de pregatirea materialului ce urmeaza a fi publicat pe canalele respective; ai nevoie de oameni care stiu sa cumpere media, dar si sa iti explice pe intelesul tau cele mentionate mai devreme; sunt foarte multi specialisti foarte buni, dar care vorbesc limbi straine cu tine, de aceea trebuie sa ii gasesti pe cei care te inteleg si stiu sa comunice cu tine.
\nAgen\u021bia de branding v\u0103 va respecta bugetul \u0219i se va incadra in limitele acestuia? V\u0103 vor oferi o estimare \u00eenainte de a \u00eencepe s\u0103 lucra\u021bi \u00eempreun\u0103, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi aloca finan\u021bele \u00een consecin\u021b\u0103? Fii clar \u00een prealabil. Solicita claritate care iti va aduce rezultate.<\/p>\n

6. Cum po\u021bi evalua munca lor din trecut?<\/strong>
\n Este esen\u021bial s\u0103 evalua\u021bi activitatea trecut\u0103 a agen\u021biei de branding cu care intentionati sa lucrati \u00eenainte de a semna contractul de colaborare.
\nRuga\u021bi-i s\u0103 v\u0103 arate lucr\u0103rile lor anterioare. Ce probleme au rezolvatsi ce solutii au aplicat. Examina\u021bi cu aten\u021bie proiectele lor anterioare. De asemenea, citi\u021bi testimonialele online de la clien\u021bii lor \u0219i lua\u021bi leg\u0103tura cu companiile cu care au mai lucrat. Nu va uita\u021bi doar la rezultatul final, ci afla\u021bi \u0219i procesul cu care ajung acolo. Lucrul cu ei a fost o experien\u021b\u0103 pl\u0103cut\u0103 \u0219i f\u0103r\u0103 probleme sau au necesitat o monitorizare constant\u0103 pentru a se asigura c\u0103 livreaz\u0103 la timp? Verific\u0103 \u0219i asta.<\/p>\n

7. Vor proteja ideile creative create pentru afacerea dvs.?<\/strong>
\n O excelent\u0103 agen\u021bie de branding va construi un parteneriat de incredere cu clien\u021bii sai. Asigura\u021bi-v\u0103 c\u0103 aveti in contract drepturile de proprietate asigurate. Acest lucru v\u0103 va ajuta s\u0103 va securizati creatiile obtinute in urma procesului de branding sau rebranding. <\/p>\n

Pun\u00e2nd aceste \u00eentreb\u0103ri pertinente, pute\u021bi fi sigur c\u0103 ve\u021bi g\u0103si agen\u021bia de branding potrivit\u0103 pentru nevoile dvs. specifice. Ce nu va face agentia este inregistrarea marcii la OSIM sau EUIPO. De acest aspect se ocupa avocatii de proprietate intelectuala. <\/p>\n

Cu agen\u021bia de branding potrivit\u0103 va asigurati succesul cresterii brandului dvs si respectiv cresterea profitabilitatii, obiectivul fiecarui antreprenor. <\/p>\n","protected":false},"excerpt":{"rendered":"

Aceste întrebări pertinente te vor ajuta să-ti găsesti agenția potrivită de branding care-ti va propulsa afacerea către succes. Drumul de la dezvoltarea unei afaceri pana la un brand nu e usor, indiferent in ce nisa […]<\/p>\n

Read More… from Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-4362","post","type-post","status-publish","format-standard","hentry","category-branding-en"],"yoast_head":"\nCe intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie - INOVEO<\/title>\n<meta name=\"description\" content=\"Aceste \u00eentreb\u0103ri pertinente te vor ajuta s\u0103-ti g\u0103sesti agen\u021bia potrivit\u0103 de branding care-ti va propulsa afacerea c\u0103tre succes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie\" \/>\n<meta property=\"og:description\" content=\"Aceste \u00eentreb\u0103ri pertinente te vor ajuta s\u0103-ti g\u0103sesti agen\u021bia potrivit\u0103 de branding care-ti va propulsa afacerea c\u0103tre succes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inoveo.ro\/en\/branding-en\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/\" \/>\n<meta property=\"og:site_name\" content=\"INOVEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inoveobranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-15T06:54:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-15T08:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2021\/06\/inoveo-workshop-inscriere-head.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Inoveo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2021\/06\/inoveo-workshop-inscriere-head.png\" \/>\n<meta name=\"twitter:creator\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:site\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inoveo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\\\/\"},\"author\":{\"name\":\"Inoveo\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#\\\/schema\\\/person\\\/b2385fd5dcd9d87cf609b6f457fc4a0b\"},\"headline\":\"Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie\",\"datePublished\":\"2021-07-15T06:54:59+00:00\",\"dateModified\":\"2021-07-15T08:05:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\\\/\"},\"wordCount\":1616,\"publisher\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\"},\"articleSection\":[\"BRANDING\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\\\/\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\\\/\",\"name\":\"Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie - 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Staicovici 51, Etaj 2, Ap 5","addressLocality":"Bucuresti","postalCode":"050559","addressRegion":"Bucure\u0219ti","addressCountry":"RO"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inoveo.ro\/en\/branding-en\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/#local-main-organization-logo","url":"https:\/\/inoveo.ro\/wp-content\/uploads\/2020\/08\/inoveo-logo.png","contentUrl":"https:\/\/inoveo.ro\/wp-content\/uploads\/2020\/08\/inoveo-logo.png","width":336,"height":416,"caption":"INOVEO Concept"}]},"geo.placename":"Bucuresti","geo.region":"Romania"},"featured_image_src":"","featured_image_src_square":false,"author_info":{"display_name":"Inoveo","author_link":"https:\/\/inoveo.ro\/en\/author\/marius\/"},"rbea_author_info":{"display_name":"Inoveo","author_link":"https:\/\/inoveo.ro\/en\/author\/marius\/"},"rbea_excerpt_info":"Aceste întrebări pertinente te vor ajuta să-ti găsesti agenția potrivită de branding care-ti va propulsa afacerea către succes. Drumul de la dezvoltarea unei afaceri pana la un brand nu e usor, indiferent in ce nisa [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/\">Read More...<span class=\"screen-reader-text\"> from Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie<\/span><\/a><\/p> [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/ce-intrebari-ar-trebui-sa-ti-pui-inainte-sa-lucrezi-cu-o-agentie\/\">Read More...<span class=\"screen-reader-text\"> from Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie<\/span><\/a><\/p>","category_list":"<a href=\"https:\/\/inoveo.ro\/en\/category\/branding-en\/\" rel=\"category tag\">BRANDING<\/a>","comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/4362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/comments?post=4362"}],"version-history":[{"count":10,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/4362\/revisions"}],"predecessor-version":[{"id":4382,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/4362\/revisions\/4382"}],"wp:attachment":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media?parent=4362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/categories?post=4362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/tags?post=4362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}