{"id":3882,"date":"2021-05-24T13:50:31","date_gmt":"2021-05-24T10:50:31","guid":{"rendered":"https:\/\/inoveo.ro\/uncategorized\/rebranding-conacul-archia\/"},"modified":"2021-05-24T13:50:31","modified_gmt":"2021-05-24T10:50:31","slug":"rebranding-conacul-archia","status":"publish","type":"post","link":"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-conacul-archia\/","title":{"rendered":"Rebranding Conacul Archia"},"content":{"rendered":"<p><strong>Generatia milenistilor convinge parintii antreprenori ca prin rebranding se poate face diferenta in turism.<\/strong><\/p>\n<p>O solicitare pe mail ne-a determinat sa ne urcam in masina la 5 dimineata, sa conducem vreo 470 de kilometri pana la Archia. Cam cat de la Bucuresti la Radauti&#8230; peanuts. Era Deva, mai precis. Hunedoara, furnale, peisaj cam griut&#8230; ca sa avem cu totii aceeasi imagine. Pentru geografia noastra, de la momentul respectiv, Archia era doar un nume frumos. Nu era o asezare cum am descoperit mai tarziu. Site-ul putea fi imbunatatit, dar parte buna, aveau un nume foarte bun.<\/p>\n<p>A urmat o discutie cu tanarul Horia si mama sa, Virginia Szabo, arhitectul afacerii, dar si cu stalpul familiei, domnul Szabo. Ne-a placut de ei. Povestea delicioasa a stat la baza intelegerii nevoii. Voiau dezvoltarea unui website contemporan. Nu voiau in ruptul capului sa schimbe logo-ul. Era doar dezvoltat la initiativa doamnei Szabo cu un designer. Si ce e creat de tine, e cel mai frumos, cel mai destept, cel mai cel.<\/p>\n<p>Partea buna e ca am ajuns in momentul in care le-a fost greu sa aleaga dintre cele trei rute propuse. Pot confirma si ei. Tinem minte si acum&#8230; prezentarea a avut loc la Bucuresti, la birourile noastre din Baneasa, de la momentul respectiv. Au fost toti trei antreprenorii: parintii si fiul. Au venit cu emotie si au plecat cu incredere. Mama a fost decisa de la inceput. Si ca o femeie iscusita, cu argumente, a ajutat la luarea deciziei. Am avut si sincope. Nu le-a placut textul. Am fost nevoiti sa schimbam copywriterul. Am facut-o. Acest proiect a marcat si un lucru nou pentru echipa noastra. L-am cooptat pe Vali pentru programarea site-ului, care ulterior ne-a devenit si coleg. De la acest proiect ne-am dezvoltat divizia de online. Iar conacularchia.ro este primul nostru website facut inhouse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generatia milenistilor convinge parintii antreprenori ca prin rebranding se poate face diferenta in turism. O solicitare pe mail ne-a determinat sa ne urcam in masina la 5 dimineata, sa conducem vreo 470 de kilometri pana [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-conacul-archia\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Rebranding Conacul Archia<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","hentry","category-branding-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding Conacul Archia - INOVEO<\/title>\n<meta name=\"description\" content=\"Generatia milenistilor convinge parintii antreprenori ca prin rebranding se poate face diferenta in turism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-conacul-archia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding Conacul Archia\" \/>\n<meta property=\"og:description\" content=\"Generatia milenistilor convinge parintii antreprenori ca prin rebranding se poate face diferenta in turism.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-conacul-archia\/\" \/>\n<meta property=\"og:site_name\" content=\"INOVEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inoveobranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-24T10:50:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2020\/08\/inoveo-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Inoveo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:site\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inoveo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-conacul-archia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-conacul-archia\\\/\"},\"author\":{\"name\":\"Inoveo\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#\\\/schema\\\/person\\\/b2385fd5dcd9d87cf609b6f457fc4a0b\"},\"headline\":\"Rebranding Conacul Archia\",\"datePublished\":\"2021-05-24T10:50:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-conacul-archia\\\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\"},\"articleSection\":[\"BRANDING\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-conacul-archia\\\/\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-conacul-archia\\\/\",\"name\":\"Rebranding Conacul Archia - 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O solicitare pe mail ne-a determinat sa ne urcam in masina la 5 dimineata, sa conducem vreo 470 de kilometri pana [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-conacul-archia\/\">Read More...<span class=\"screen-reader-text\"> from Rebranding Conacul Archia<\/span><\/a><\/p> [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-conacul-archia\/\">Read More...<span class=\"screen-reader-text\"> from Rebranding Conacul Archia<\/span><\/a><\/p>","category_list":"<a href=\"https:\/\/inoveo.ro\/en\/category\/branding-en\/\" rel=\"category tag\">BRANDING<\/a>","comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/3882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/comments?post=3882"}],"version-history":[{"count":0,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/3882\/revisions"}],"wp:attachment":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media?parent=3882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/categories?post=3882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/tags?post=3882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}