{"id":3759,"date":"2021-04-29T14:22:09","date_gmt":"2021-04-29T12:22:09","guid":{"rendered":"https:\/\/inoveo.ro\/uncategorized\/procesul-de-branding\/"},"modified":"2021-05-07T17:53:56","modified_gmt":"2021-05-07T15:53:56","slug":"procesul-de-branding","status":"publish","type":"post","link":"https:\/\/inoveo.ro\/en\/branding-en\/procesul-de-branding\/","title":{"rendered":"Procesul de branding"},"content":{"rendered":"

\u201cYour brand, fundamentally, is the bundle of thoughts, feelings, actions and impulses about you that people have out there in the world \u2013 and that\u2019s why it\u2019s so powerful.\u201d Robert Jones<\/p>\n

Brandingul, din punctul meu de vedere, este, in primul rand, un proces de descoperire, de constientizare a ta, ca antreprenor. Este un proces care iti ofera claritate in legatura cu planurile pe care le ai pentru compania ta si chiar poate si pentru tine la nivel personal. Este momentul in care pui pe hartie care sunt valorile tale, perspectiva ta si motivele pentru care faci ceea ce faci.<\/p>\n

In opinia mea, o agentie de branding trebuie sa stie sa asculte, sa stie sa faciliteze workshop-urile si discutiile pentru a se asigura ca extrage toate aceste informatii. Uneori e nevoie sa vada printre randuri, sa interpreteze si sintetizeze. O agentie buna te sustine, iti ofera consultanta, este un partener de incredere cu care poti impartasi entuziasmul si pasiunea pentru businessul tau. <\/p>\n

Aceasta este prima etapa in procesul de branding \u2013 in care tu, antreprenorul, ne primesti in lumea ta, ne faci sa te intelegem pe tine si viziunea ta. Mai departe trebuie ca noi sa studiem industria in care activezi si competitorii \u2013 aceasta fiind etapa de analiza vizuala (despre care poti citi mai multe aici<\/a>). <\/p>\n

De abia dupa ce strangem toate aceste informatii, lucram si iti prezentam Look & Feel-ul \u2013 adica rutele de identitate vizuala, care includ logo, supergrafic, imagerie, culori, manifestari ale identitatii pe diverse materiale. De asemenea, in aceasta prezentare iti aratam modul in care sunt exprimate informatiile extrase in prima etapa, pe care vrei sa le emane brandul tau, impreuna cu pozitionarea acestuia.<\/p>\n

Mai departe trebuie ca tu sa iei o decizie: care dintre aceste rute este mai potrivita pentru viziunea brandului si mai relevanta pentru audienta ta? Acea ruta de identitate vizuala va fi apoi dezvoltata pe toate materialele de care ai nevoie, cum ar fi:
\n– materiale offline (carti de vizita, mape, brosuri, etc)
\n– materiale online (template-uri pentru social media, prezentari PowerPoint, etc)
\n– website
\n– brand book (despre care poti citi mai multe aici<\/a>)<\/p>\n

Un brand este o entitate vie. El creste, se schimba, are diverse nevoi in momentele vietii sale, astfel agentia de branding trebuie sa fie in continuare prezenta pentru a raspunde acestora si a-ti oferi sustinere constanta pentru businessul tau.<\/p>\n

Vrei sa ne spui povestea ta si sa o transformam impreuna intr-un brand? <\/p>\n","protected":false},"excerpt":{"rendered":"

“Your brand, fundamentally, is the bundle of thoughts, feelings, actions and impulses about you that people have out there in the world – and that’s why it’s so powerful.” Robert Jones Brandingul, din punctul meu […]<\/p>\n

Read More… from Procesul de branding<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-3759","post","type-post","status-publish","format-standard","hentry","category-branding-en"],"yoast_head":"\nProcesul de branding - INOVEO<\/title>\n<meta name=\"description\" content=\"Brandingul, din punctul meu de vedere, este, in primul rand, un proces de descoperire, de constientizare a ta, ca antreprenor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/procesul-de-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Procesul de branding\" \/>\n<meta property=\"og:description\" content=\"Brandingul, din punctul meu de vedere, este, in primul rand, un proces de descoperire, de constientizare a ta, ca antreprenor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inoveo.ro\/en\/branding-en\/procesul-de-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"INOVEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inoveobranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T12:22:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-07T15:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2020\/08\/inoveo-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"336\" \/>\n\t<meta property=\"og:image:height\" content=\"416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Inoveo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:site\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inoveo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/procesul-de-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/procesul-de-branding\\\/\"},\"author\":{\"name\":\"Inoveo\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#\\\/schema\\\/person\\\/b2385fd5dcd9d87cf609b6f457fc4a0b\"},\"headline\":\"Procesul de branding\",\"datePublished\":\"2021-04-29T12:22:09+00:00\",\"dateModified\":\"2021-05-07T15:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/procesul-de-branding\\\/\"},\"wordCount\":405,\"publisher\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\"},\"articleSection\":[\"BRANDING\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/procesul-de-branding\\\/\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/procesul-de-branding\\\/\",\"name\":\"Procesul de branding - 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