{"id":3367,"date":"2020-10-23T13:24:13","date_gmt":"2020-10-23T13:24:13","guid":{"rendered":"https:\/\/inoveo.ro\/uncategorized\/crescut-dospit-lansat\/"},"modified":"2020-10-23T13:24:13","modified_gmt":"2020-10-23T13:24:13","slug":"crescut-dospit-lansat","status":"publish","type":"post","link":"https:\/\/inoveo.ro\/en\/website-development\/crescut-dospit-lansat\/","title":{"rendered":"Crescut, dospit, lansat"},"content":{"rendered":"<p><em>Crescut, dospit in criza.<br \/>\nProaspat scos din cuptor azi.<br \/>\nHomebakers.<\/em><\/p>\n<p>Acesta e unul din acele proiecte nascute in plina pandemie. Cand a sunat @Daniel Nicolae sa ne intrebe daca vrem un proiect misto&#8230; am trait un moment de plina confuzie. Da, voiam un proiect in \u201cpaine\u201d pentru ca ma urmareste painea de cand lumea. Nu, nu voiam sa fac un proiect fara sa fac o intalnire pe bune, fata in fata, sa ma uit in ochii antreprenorului, sa ii simt vibe-ul, sa ii inteleg reala nevoie, sa il vizitez la fata locului, sa il simt in mijlocul oamenilor lui, sa-i vad, simt, miros, traiesc macar si pentru o clipa businessul. Eram in plina criza. Am schimbat doua vorbe cu colegii si am zis hai sa vedem. Dupa un brief de vreo 3 pagini primit pe mail, un telefon si o paine borodinski trimisa drept sol de \u201chai sa facem proiectul impreuna&#8230; gusta sa vezi ce produse facem\u201d, am inceput proiectul. <\/p>\n<p>Dupa 178 de zile de la prima discutie cu INOVEO, Valentina aduce pe lume Homebakers. <\/p>\n<p>Homebakers este un proiect al brutariei artizanale Grain Trip care isi lanseaza intr-un mod mai serios ceea ce zacea in minte de ceva timp, dar a inceput din joaca in perioada crizei \u2013 comunitatea celor care au inceput sa faca acasa maia, apoi paine si multe de-astea pe baza de maia. E o comunitate unica azi in Bucuresti unde poti intelege cum se facea painea odinioara. Poti intelege principiile maielei. Biologia si chimia bobului de grau. Procesul de fermentare. Beneficiile painii pe baza de maia. Poti invata sa faci maia. Te poti imprieteni cu cei care au aceasta pasiune. Si nu in ultimul rand, poti cumpara tot ceea ce-ti trebuie pentru a o face. De la ingrediente, la ustensile. Veti rade, dar azi, in Romania, nu gasesti usor o faina buna&#8230; E adevarat, apar mici producatori, la fel de nebuni ca Valentina, dar ii numeri inca pe degete. <\/p>\n<p>Proiectul Homebakers a fost un fel de clasa zero pentru noi. A inceput ca o joaca&#8230; sa vedem cum e, daca nu acum, atunci cand&#8230;  Si s-a finalizat cu o experienta. Suntem pregatiti acum pentru clasa intai. Aia ceva mai reglementata, mai riguroasa. Ne bucuram ca nu am zis nu. Pentru ca Homebakers a inceput cu audit, cu brand DNA, look &#038; feel, website concept, website programming (prezentare si ecommerce).<\/p>\n<p>A continuat cu Grain trip. <\/p>\n<p>Si acum continua cu un nou proiect tinut secret inca in laboratoarele noastre de inovatie\u2026 pentru ca Valentina e breadmaniac, asa e titlul ei pe cartea de vizita. Scoate proiecte unul dupa altul. E o combinatie bomba de Dan Trifu si Gusti Avram de la management si dezvoltare de la Vel Pitar, combinat cu dl. Knobloch de la Tehnologie, Dana Tomoiaga de la Productie, dna Esanu de la CTC, Bogdan, Florin, Laur si iar Bogdan de la Marketing, baietii de Vanzari care impingeau produsul in piata, dna Nuti amabila si saritoare de la Secretariat si\u2026 matusa mea draga, tiota Harpena, de la Climauti care facea paine cu maia cu suflet. <\/p>\n<p>Multumesc tuturor celor care au facut ca acest proiect sa ni se intample: universului, lui Daniel, colegilor (Victor, Tudor, Dan, Marius, Ana, Catinca, Luci, Bogdan), lui Irimia, Valentinei si lui Cristian de la Homebakers si tuturor celor pe care nu i-am mentionat, stiti voi (asta ca sa ma scot in caz ca am uitat pe cineva).<\/p>\n<p>Gata, fug sa-mi iau croissantul facut pe baza de maia de la @Grain Trip&#8230; ca nu fac decat 40 pe zi si uneori eu sunt a 41-a . Si poate o paine Kamut. Sau mai bine Borodinski?<\/p>\n<p><strong>#bread<br \/>\n#homebakers<br \/>\n#graintrip<br \/>\n#onlinebranding<br \/>\n#brandaudit<br \/>\n#brandadn<br \/>\n#lookandfeel<br \/>\n#website<br \/>\n#ecommerce<br \/>\n#inoveo<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crescut, dospit in criza. Proaspat scos din cuptor azi. Homebakers. Acesta e unul din acele proiecte nascute in plina pandemie. Cand a sunat @Daniel Nicolae sa ne intrebe daca vrem un proiect misto&hellip; am trait [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/website-development\/crescut-dospit-lansat\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Crescut, dospit, lansat<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-3367","post","type-post","status-publish","format-standard","hentry","category-website-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Crescut, dospit, lansat - INOVEO<\/title>\n<meta name=\"description\" content=\"Crescut, dospit in criza. 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Cand a sunat @Daniel Nicolae sa ne intrebe daca vrem un proiect misto&hellip; am trait [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/website-development\/crescut-dospit-lansat\/\">Read More...<span class=\"screen-reader-text\"> from Crescut, dospit, lansat<\/span><\/a><\/p> [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/website-development\/crescut-dospit-lansat\/\">Read More...<span class=\"screen-reader-text\"> from Crescut, dospit, lansat<\/span><\/a><\/p>","category_list":"<a href=\"https:\/\/inoveo.ro\/en\/category\/website-development\/\" rel=\"category tag\">WEBSITE DEVELOPMENT<\/a>","comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/3367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/comments?post=3367"}],"version-history":[{"count":0,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/3367\/revisions"}],"wp:attachment":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media?parent=3367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/categories?post=3367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/tags?post=3367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}