{"id":2287,"date":"2017-07-20T13:34:00","date_gmt":"2017-07-20T13:34:00","guid":{"rendered":"https:\/\/inoveo.ro\/?p=2287"},"modified":"2019-04-10T14:19:56","modified_gmt":"2019-04-10T14:19:56","slug":"before-online-a-brand-survived-the-market-more","status":"publish","type":"post","link":"https:\/\/inoveo.ro\/en\/uncategorized\/before-online-a-brand-survived-the-market-more\/","title":{"rendered":"Before online, a brand survived the market more"},"content":{"rendered":"<p>Romanian companies are now turning to rebranding more than before 2010 to increase their turnover, and the results of such a process can be seen in the level of profitability, the number of customers and even the number of employees.<\/p>\n<p>&#8220;The 2010 customer was focused on producing and selling, he did not need a picture. Now the competition is more fierce. Branding is not about changing your name or logo. If these changes happen, they come together with the brand strategy and, taken together, the results are seen in the turnover, &#8220;says Dochi\u0163a, an innovative brand within the INOVEO branding agency.<\/p>\n<p>She adds that if by 2010 branding companies were the ones that addressed customers, the process has reversed in recent years.<\/p>\n<p>&#8220;Start-ups need brand development: positioning, naming, visual identity, a basic brand kit offline and online. Rebranding also needs companies that exist in the market and want a refining of the image, &#8220;says Dochi\u0163a Zenoveiov.<\/p>\n<p>Before the emergence of the online environment, the &#8220;survival&#8221; of a brand was seven years, but now it has fallen, says Dochi\u0163a Zenoveiov.<\/p>\n<p>Read the entire article in Ziarul Financiar\u00a0<a href=\"http:\/\/www.zf.ro\/media-advertising\/dochita-zenoveiov-inoveo-inainte-de-aparitia-online-ului-un-brand-supravietuia-in-piata-mai-mult-16588744\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Romanian companies are now turning to rebranding more than before 2010 to increase their turnover, and the results of such a process can be seen in the level of profitability, the number of customers and [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/uncategorized\/before-online-a-brand-survived-the-market-more\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Before online, a brand survived the market more<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v27.3) - 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