{"id":14116,"date":"2025-11-15T13:43:12","date_gmt":"2025-11-15T11:43:12","guid":{"rendered":"https:\/\/inoveo.ro\/?p=14116"},"modified":"2025-11-15T13:45:50","modified_gmt":"2025-11-15T11:45:50","slug":"rebranding-toff-galleries-stirbei-palace","status":"publish","type":"post","link":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/","title":{"rendered":"Rebranding TOFF Galleries by Stirbei Palace"},"content":{"rendered":"<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-14116-1\" width=\"640\" height=\"360\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/motion-2.mp4?_=1\" \/><a href=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/motion-2.mp4\">https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/motion-2.mp4<\/a><\/video><\/div>\n<h2 data-start=\"686\" data-end=\"786\">O poveste despre identitate, istorie si Savoir Lux<\/h2>\n<p data-start=\"788\" data-end=\"1239\">Rebranding TOFF Galleries by Stirbei Palace inseamna mult mai mult decat definirea unei identitati vizuale. Este povestea unui spatiu unic din Romania, unde istoria unui palat construit in 1835 se intalneste cu luxul contemporan si cu o selectie de branduri internationale filtrate prin codul Savoir Lux. In acest articol explicam cum a luat nastere brandul, cum a fost creat conceptul si de ce TOFF Galleries by Stirbei Palace a devenit un reper pentru noul rafinament romanesc.<\/p>\n<p data-start=\"1241\" data-end=\"2013\">INOVEO semneaza rebrandingul pentru TOFF Galleries by Stirbei Palace, primul luxury hotspot din Romania care aduce impreuna fashion, bijuterii, parfumerie si cosmetica, fine dining, o cafenea si un champagne bar, intr-un palat ridicat la 1835 si renovat in 2025. Identitatea vizuala este inspirata din arhitectura palatului \u2013 de la frontonul de pe fatada la cariatide, iar ambientalul te poarta prin Sala Tronului, prin saloane si pana la Piano Nobile, un etaj construit pentru prezenta si conversatie.<\/p>\n<p data-start=\"2015\" data-end=\"2579\">TOFF Galleries aduce branduri care, pana acum, nu au existat toate impreuna intr-un singur spatiu in Romania. O selectie construita pe conceptul Savoir Lux \u2013 un cod de rigoare, masura si curatoriere care depaseste estetica si transforma vizita intr-o lectie despre istorie, design si frumos.<\/p>\n<p data-start=\"2581\" data-end=\"2982\">Uneori, identitatea nu apare dintr-o nevoie estetica, ci dintr-o nevoie functionala: palatul era aproape finalizat, spatiile se conturau, iar clientul avea nevoie sa defineasca ceea ce urma sa existe acolo. <a href=\"https:\/\/inoveo.ro\/portofoliu\/stirbei-palace-toff-galleries\/\">TOFF Galleries by Stirbei Palace<\/a> nu putea sa ramana o colectie de camere frumoase. Avea nevoie de un sens. De o promisiune. De o poveste care sa lege locul, oamenii si experienta.<\/p>\n<h2 data-start=\"686\" data-end=\"786\">Rebranding | proces<\/h2>\n<p data-start=\"2984\" data-end=\"3369\">Noi am inceput cu <a href=\"https:\/\/inoveo.ro\/en\/branding-en\/luxul-nu-e-despre-produse-scumpe-e-despre-nevoi-pe-care-nu-le-ai\/\">auditul<\/a>. Interviuri directe, conversatii profunde cu echipa, intrebari simple despre cine sunt, ce isi doresc, ce ii misca si ce ii sperie. Apoi am intrat in workshopuri unde am pus totul pe masa: perceptii, asteptari, istorie, arhitectura, <a href=\"https:\/\/inoveo.ro\/en\/branding-en\/cine-cumpara-lux-si-mai-ales-de-ce\/\">public<\/a> si felul in care acest spatiu urma sa traiasca zi de zi. Am cautat punctul de echilibru dintre ambitie si realitate.<\/p>\n<p data-start=\"3371\" data-end=\"3796\">Cand am prezentat platforma de brand, cei de la TOFF au simtit imediat ca au primit structura care le lipsea. I-am emotionat pana la lacrimi &#8211; a spus-o insusi fondatorul, Robert Coman. Formularea \u201eTOFF Galleries by Stirbei Palace\u201d a asezat brandul acolo unde trebuie, intr-un parteneriat firesc cu istoria locului. Mi-au spus direct: \u201eE prima data cand cineva ne explica palatul intr-un limbaj de brand. Si prima data cand simtim ca brandul si palatul sunt una.\u201d Aceasta validare a conturat directia.<\/p>\n<p data-start=\"3798\" data-end=\"4205\"><a href=\"https:\/\/tudorchira.ro\/istoria-palatului-stirbei-de-pe-calea-victoriei-de-la-constructie-pana-astazi\/\">Istoria Palatului Stirbei<\/a> a devenit arhitectura intregului demers. Cladirea a fost ridicata in 1835 la comanda lui Barbu Stirbei, viitor Domn al Tarii Romanesti, intr-o perioada in care eleganta nu era opulenta, ci rigoare. Fatada, marcata de cariatide \u2013 siluete feminine sculptate care sustin structura, ne-a oferit metafora centrala: frumosul adevarat nu este ornament. Este putere asezata in proportie. Piano Nobile a fost conceput pentru receptii si conversatii. Sala Tronului a fost construita pentru prestanta. Saloanele au fost gandite pentru a facilita dialogul. In branding, spatiul a dat tonul, ritmul, caracterul. Iar palatul ne-a oferit exact temelia pe care am putut construi un brand coerent.<\/p>\n<h2 data-start=\"686\" data-end=\"786\">Galerii<\/h2>\n<p data-start=\"4585\" data-end=\"4933\">Galeriile gazduiesc astazi peste treizeci de branduri internationale: Dior, Celine, Loewe, Valentino Garavani, Saint Laurent, Alaia, Khaite, Carven, Dolce &amp; Gabbana, Casablanca, alaturi de zona Luxe Contemporary cu Marine Serre, Fear of God, Acne Studios si David Koma. Fiecare a fost ales nu pentru eticheta, ci pentru sensul si povestea pe care o aduce. Traditie, manufactura, inovatie, istorie, semnatura de designer \u2013 toate devin parte din lectia pe care acest loc o propune. Aici nu exista obiecte la intamplare.<\/p>\n<p data-start=\"4935\" data-end=\"5263\">Din toate aceste straturi \u2013 istorie, selectie, arhitectura, conversatie \u2013 s-a nascut platforma brandului. O cromatica temperata. Tipografii cu nerv. Ritmuri de pagina inspirate din geometriile palatului. Texturi discrete. Trasee de invatare, nu simple camere de expunere. Nu am inventat nimic. Am interpretat ceea ce era deja acolo.<\/p>\n<h2 data-start=\"686\" data-end=\"786\">Platforma de brand<\/h2>\n<p data-start=\"5265\" data-end=\"5638\">Platforma de brand s-a articulat in jurul conceptului Savoir Lux ca mod de a exista. Este filosofia rafinamentului invatat, nu expus. Disciplina detaliului. Ritmul lent. Gestul corect. Conversatia calma. Lumina care cade fara zgomot. Cutia care se deschide fara graba. Distanta corecta dintre obiecte. Respectul pentru timp, pentru oameni, pentru poveste.<\/p>\n<p data-start=\"5640\" data-end=\"5734\">Rafinamentul nu e stralucire. E masura.<br data-start=\"5679\" data-end=\"5682\" \/>Nu e spectacol. E exercitiu.<br data-start=\"5710\" data-end=\"5713\" \/>Nu e pret. E cultura.<\/p>\n<p data-start=\"5736\" data-end=\"5794\">Manifestul brandului spune cel mai limpede ce devine TOFF:<\/p>\n<p data-start=\"5796\" data-end=\"6506\"><strong data-start=\"5796\" data-end=\"6506\">Rafinamentul se cultiva. Se intelege. Se simte.<br data-start=\"5846\" data-end=\"5849\" \/>Rafinament e sa stii ce e simplitatea.<br data-start=\"5887\" data-end=\"5890\" \/>Sa stii cand sa asculti.<br data-start=\"5914\" data-end=\"5917\" \/>Sa asculti cum se deschide o cutie.<br data-start=\"5952\" data-end=\"5955\" \/>Sa stii cum se pastreaza un gest.<br data-start=\"5988\" data-end=\"5991\" \/>Sa stii cum se construieste o relatie.<br data-start=\"6029\" data-end=\"6032\" \/>Sa lasi lumina sa vorbeasca.<br data-start=\"6060\" data-end=\"6063\" \/>Toff Galleries nu este un loc. Este o lectie vie despre cultul frumosului si al esteticii.<br data-start=\"6153\" data-end=\"6156\" \/>Un spatiu unde obiectele nu sunt doar alese, ci curatoriate.<br data-start=\"6216\" data-end=\"6219\" \/>Frumosul autentic nu se explica. Se traieste.<br data-start=\"6264\" data-end=\"6267\" \/>Aici, fiecare incapere este un spatiu al stiintei.<br data-start=\"6317\" data-end=\"6320\" \/>Savoir Lux este codul Toff Galleries.<br data-start=\"6357\" data-end=\"6360\" \/>Este filtrul prin care trece tot.<br data-start=\"6393\" data-end=\"6396\" \/>Toff Galleries este despre a studia si a trai frumosul.<br data-start=\"6451\" data-end=\"6454\" \/>Aici, te rafinezi. Te conversezi. Te obisnuiesti.<\/strong><\/p>\n<p data-start=\"6508\" data-end=\"6558\">Valorile brandului completeaza aceasta declaratie:<\/p>\n<p data-start=\"6560\" data-end=\"6768\">Discernamant \u2013 frumosul incepe cu alegerea potrivita.<br data-start=\"6613\" data-end=\"6616\" \/>Loialitate \u2013 apartenenta care ramane.<br data-start=\"6653\" data-end=\"6656\" \/>Demnitate \u2013 estetica verticalitatii.<br data-start=\"6692\" data-end=\"6695\" \/>Cultivare \u2013 frumosul se invata. Prin dialog, expunere, timp si exercitiu.<\/p>\n<p data-start=\"6770\" data-end=\"7021\">TOFF Galleries by Stirbei Palace este locul unde toate acestea se intalnesc: istorie, disciplina, selectie, discretie, lumina, gest si cultura. Un brand care nu vrea sa impresioneze. Vrea sa educe. Un loc care nu vrea sa copleseasca. Vrea sa rafineze.<\/p>\n<p data-start=\"7023\" data-end=\"7142\">Studiul complet al rebrandingului poate fi explorat aici:<br data-start=\"7080\" data-end=\"7083\" \/><a class=\"decorated-link\" href=\"https:\/\/inoveo.ro\/portofoliu\/stirbei-palace-toff-galleries\/\" target=\"_new\" rel=\"noopener\" data-start=\"7083\" data-end=\"7142\">https:\/\/inoveo.ro\/portofoliu\/stirbei-palace-toff-galleries\/<\/a><\/p>\n<p data-start=\"5030\" data-end=\"5167\">Despre branding in categoria luxury puteti citi aici:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"UeLVNIvi3G\"><p><a href=\"https:\/\/inoveo.ro\/branding\/luxul-nu-e-despre-produse-scumpe-e-despre-nevoi-pe-care-nu-le-ai\/\">Luxul nu e despre produse scumpe. E despre nevoi pe care nu le ai.<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Luxul nu e despre produse scumpe. E despre nevoi pe care nu le ai.&#8221; &#8211; INOVEO\" src=\"https:\/\/inoveo.ro\/branding\/luxul-nu-e-despre-produse-scumpe-e-despre-nevoi-pe-care-nu-le-ai\/embed\/#?secret=Ng461reVE9#?secret=UeLVNIvi3G\" data-secret=\"UeLVNIvi3G\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"WvIBzpzHbT\"><p><a href=\"https:\/\/inoveo.ro\/branding\/ce-nu-este-luxul\/\">Ce NU este luxul<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Ce NU este luxul&#8221; &#8211; INOVEO\" src=\"https:\/\/inoveo.ro\/branding\/ce-nu-este-luxul\/embed\/#?secret=fmKot2AlGh#?secret=WvIBzpzHbT\" data-secret=\"WvIBzpzHbT\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"cNppHBJp0o\"><p><a href=\"https:\/\/inoveo.ro\/branding\/cine-cumpara-lux-si-mai-ales-de-ce\/\">Cine cumpara lux? Si, mai ales, de ce?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Cine cumpara lux? Si, mai ales, de ce?&#8221; &#8211; INOVEO\" src=\"https:\/\/inoveo.ro\/branding\/cine-cumpara-lux-si-mai-ales-de-ce\/embed\/#?secret=drLfPxlHJY#?secret=cNppHBJp0o\" data-secret=\"cNppHBJp0o\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"64q0EjKoPa\"><p><a href=\"https:\/\/inoveo.ro\/branding\/cat-costa-luxul\/\">Cat costa luxul<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Cat costa luxul&#8221; &#8211; INOVEO\" src=\"https:\/\/inoveo.ro\/branding\/cat-costa-luxul\/embed\/#?secret=0VoEmp3OI6#?secret=64q0EjKoPa\" data-secret=\"64q0EjKoPa\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 data-start=\"5169\" data-end=\"5231\">BrandTalks 2.0 cu TOFF GAlleries by Stirbei Palace<\/h2>\n<p data-start=\"5233\" data-end=\"5623\">Intr-unul din episoadele BrandTalks 2.0, am stat de vorba cu Horatiu Vasilescu, COO TOFF Galleries&#8230; era inainte de lansare si nu ne-a dat prea multe detalii publice, dar e important sa vedeti cine sunt oamenii care lucreaza pentru acest brand.\u00a0Conversatia completa poate fi vizionata aici:<br data-start=\"5670\" data-end=\"5673\" \/><strong data-start=\"5673\" data-end=\"5743\"><a class=\"decorated-link\" href=\"https:\/\/inoveo.ro\/en\/brand-talks-2\/brand-talks-2-0-horatiu-vasilescu\/\" target=\"_new\" rel=\"noopener\" data-start=\"5675\" data-end=\"5741\">https:\/\/inoveo.ro\/brand-talks-2\/brand-talks-2-0-horatiu-vasilescu\/<\/a><\/strong><\/p>\n<hr data-start=\"7201\" data-end=\"7204\" \/>\n<blockquote class=\"wp-embedded-content\" data-secret=\"cFHUw7ZT7d\"><p><a href=\"https:\/\/inoveo.ro\/workshop-branding\/\">Workshop Branding<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8222;Workshop Branding&#8221; &#8211; INOVEO\" src=\"https:\/\/inoveo.ro\/workshop-branding\/embed\/#?secret=6R9NRLmKD4#?secret=cFHUw7ZT7d\" data-secret=\"cFHUw7ZT7d\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p data-start=\"7223\" data-end=\"7499\">\n<style>.entry-content-blog h3{font-size:28px};.entry-content-blog h4{padding-bottom:0;margin-bottom:0}.wp-post-image{display:none}<\/style><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O poveste despre identitate, istorie si Savoir Lux Rebranding TOFF Galleries by Stirbei Palace inseamna mult mai mult decat definirea unei identitati vizuale. Este povestea unui spatiu unic din Romania, unde istoria unui palat construit [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Rebranding TOFF Galleries by Stirbei Palace<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":14122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78,94,105],"tags":[],"class_list":["post-14116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-rebranding-en","category-stiri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BrandTalks 2.0: Cum se construieste un brand cu Horatiu Vasilescu<\/title>\n<meta name=\"description\" content=\"BrandTalks 2.0 cu Horatiu Vasilescu si Dochita Zenoveiov despre rebranding, munca si disciplina la Palatul Stirbei \u2013 Toff Galleries\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding TOFF Galleries by Stirbei Palace\" \/>\n<meta property=\"og:description\" content=\"BrandTalks 2.0 cu Horatiu Vasilescu si Dochita Zenoveiov despre rebranding, munca si disciplina la Palatul Stirbei \u2013 Toff Galleries\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/\" \/>\n<meta property=\"og:site_name\" content=\"INOVEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inoveobranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-15T11:43:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-15T11:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-09-28-at-13.47.28-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zenoveiov Dochita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2018\/12\/Facebook-OG-INOVEO.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:site\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zenoveiov Dochita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/\"},\"author\":{\"name\":\"Zenoveiov Dochita\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#\\\/schema\\\/person\\\/28aadc80129eef83f80d2752b8895532\"},\"headline\":\"Rebranding TOFF Galleries by Stirbei Palace\",\"datePublished\":\"2025-11-15T11:43:12+00:00\",\"dateModified\":\"2025-11-15T11:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/\"},\"wordCount\":1022,\"publisher\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inoveo.ro\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Screenshot-2025-11-15-at-13.42.00.png\",\"articleSection\":[\"BRANDING\",\"REBRANDING\",\"Stiri\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/\",\"name\":\"BrandTalks 2.0: Cum se construieste un brand cu Horatiu Vasilescu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inoveo.ro\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Screenshot-2025-11-15-at-13.42.00.png\",\"datePublished\":\"2025-11-15T11:43:12+00:00\",\"dateModified\":\"2025-11-15T11:45:50+00:00\",\"description\":\"BrandTalks 2.0 cu Horatiu Vasilescu si Dochita Zenoveiov despre rebranding, munca si disciplina la Palatul Stirbei \u2013 Toff Galleries\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Screenshot-2025-11-15-at-13.42.00.png\",\"contentUrl\":\"https:\\\/\\\/inoveo.ro\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Screenshot-2025-11-15-at-13.42.00.png\",\"width\":2020,\"height\":852,\"caption\":\"Rebranding TOFF Galleries by Stirbei Palace: identitate, istorie, Savoir Lux\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding TOFF Galleries by Stirbei Palace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/\",\"name\":\"INOVEO\",\"description\":\"Agentie de branding ce ofera servicii de branding, rebranding, package design, webdesign si strategii in mediul online.\",\"publisher\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\",\"name\":\"INOVEO Concept\",\"alternateName\":\"INOVEO\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inoveobranding\\\/\",\"https:\\\/\\\/x.com\\\/inoveobranding\",\"https:\\\/\\\/www.instagram.com\\\/inoveo.consultants\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/inoveoconsultants\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@inoveo\"],\"address\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#local-main-place-address\"},\"telephone\":[\"+40740111771\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"18:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Saturday\",\"Sunday\"],\"opens\":\"00:00\",\"closes\":\"00:00\"}],\"email\":\"hello@inoveo.ro\",\"vatID\":\"RO34938044\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#\\\/schema\\\/person\\\/28aadc80129eef83f80d2752b8895532\",\"name\":\"Zenoveiov Dochita\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#local-main-place-address\",\"streetAddress\":\"Str. Doctor Niculae D. Staicovici 51, Etaj 2, Ap 5\",\"addressLocality\":\"Bucuresti\",\"postalCode\":\"050559\",\"addressRegion\":\"Bucure\u0219ti\",\"addressCountry\":\"RO\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/rebranding-en\\\/rebranding-toff-galleries-stirbei-palace\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/inoveo-logo.png\",\"contentUrl\":\"https:\\\/\\\/inoveo.ro\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/inoveo-logo.png\",\"width\":336,\"height\":416,\"caption\":\"INOVEO Concept\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Bucuresti\" \/>\n<meta name=\"geo.region\" content=\"Romania\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"BrandTalks 2.0: Cum se construieste un brand cu Horatiu Vasilescu","description":"BrandTalks 2.0 cu Horatiu Vasilescu si Dochita Zenoveiov despre rebranding, munca si disciplina la Palatul Stirbei \u2013 Toff Galleries","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding TOFF Galleries by Stirbei Palace","og_description":"BrandTalks 2.0 cu Horatiu Vasilescu si Dochita Zenoveiov despre rebranding, munca si disciplina la Palatul Stirbei \u2013 Toff Galleries","og_url":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/","og_site_name":"INOVEO","article_publisher":"https:\/\/www.facebook.com\/inoveobranding\/","article_published_time":"2025-11-15T11:43:12+00:00","article_modified_time":"2025-11-15T11:45:50+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-09-28-at-13.47.28-2.jpeg","type":"image\/jpeg"}],"author":"Zenoveiov Dochita","twitter_card":"summary_large_image","twitter_image":"https:\/\/inoveo.ro\/wp-content\/uploads\/2018\/12\/Facebook-OG-INOVEO.jpg","twitter_creator":"@inoveobranding","twitter_site":"@inoveobranding","twitter_misc":{"Written by":"Zenoveiov Dochita","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#article","isPartOf":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/"},"author":{"name":"Zenoveiov Dochita","@id":"https:\/\/inoveo.ro\/en\/#\/schema\/person\/28aadc80129eef83f80d2752b8895532"},"headline":"Rebranding TOFF Galleries by Stirbei Palace","datePublished":"2025-11-15T11:43:12+00:00","dateModified":"2025-11-15T11:45:50+00:00","mainEntityOfPage":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/"},"wordCount":1022,"publisher":{"@id":"https:\/\/inoveo.ro\/en\/#organization"},"image":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#primaryimage"},"thumbnailUrl":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-15-at-13.42.00.png","articleSection":["BRANDING","REBRANDING","Stiri"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/inoveo.ro\/#organization"}},{"@type":"WebPage","@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/","url":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/","name":"BrandTalks 2.0: Cum se construieste un brand cu Horatiu Vasilescu","isPartOf":{"@id":"https:\/\/inoveo.ro\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#primaryimage"},"image":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#primaryimage"},"thumbnailUrl":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-15-at-13.42.00.png","datePublished":"2025-11-15T11:43:12+00:00","dateModified":"2025-11-15T11:45:50+00:00","description":"BrandTalks 2.0 cu Horatiu Vasilescu si Dochita Zenoveiov despre rebranding, munca si disciplina la Palatul Stirbei \u2013 Toff Galleries","breadcrumb":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#primaryimage","url":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-15-at-13.42.00.png","contentUrl":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-15-at-13.42.00.png","width":2020,"height":852,"caption":"Rebranding TOFF Galleries by Stirbei Palace: identitate, istorie, Savoir Lux"},{"@type":"BreadcrumbList","@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inoveo.ro\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Rebranding TOFF Galleries by Stirbei Palace"}]},{"@type":"WebSite","@id":"https:\/\/inoveo.ro\/en\/#website","url":"https:\/\/inoveo.ro\/en\/","name":"INOVEO","description":"Agentie de branding ce ofera servicii de branding, rebranding, package design, webdesign si strategii in mediul online.","publisher":{"@id":"https:\/\/inoveo.ro\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inoveo.ro\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/inoveo.ro\/en\/#organization","name":"INOVEO Concept","alternateName":"INOVEO","url":"https:\/\/inoveo.ro\/en\/","logo":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#local-main-organization-logo"},"image":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/inoveobranding\/","https:\/\/x.com\/inoveobranding","https:\/\/www.instagram.com\/inoveo.consultants\/","https:\/\/www.linkedin.com\/company\/inoveoconsultants\/","https:\/\/www.youtube.com\/@inoveo"],"address":{"@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#local-main-place-address"},"telephone":["+40740111771"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"hello@inoveo.ro","vatID":"RO34938044"},{"@type":"Person","@id":"https:\/\/inoveo.ro\/en\/#\/schema\/person\/28aadc80129eef83f80d2752b8895532","name":"Zenoveiov Dochita"},{"@type":"PostalAddress","@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#local-main-place-address","streetAddress":"Str. Doctor Niculae D. Staicovici 51, Etaj 2, Ap 5","addressLocality":"Bucuresti","postalCode":"050559","addressRegion":"Bucure\u0219ti","addressCountry":"RO"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/#local-main-organization-logo","url":"https:\/\/inoveo.ro\/wp-content\/uploads\/2020\/08\/inoveo-logo.png","contentUrl":"https:\/\/inoveo.ro\/wp-content\/uploads\/2020\/08\/inoveo-logo.png","width":336,"height":416,"caption":"INOVEO Concept"}]},"geo.placename":"Bucuresti","geo.region":"Romania"},"featured_image_src":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-15-at-13.42.00.png","featured_image_src_square":"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-15-at-13.42.00.png","author_info":{"display_name":"Zenoveiov Dochita","author_link":"https:\/\/inoveo.ro\/en\/author\/dochita\/"},"rbea_author_info":{"display_name":"Zenoveiov Dochita","author_link":"https:\/\/inoveo.ro\/en\/author\/dochita\/"},"rbea_excerpt_info":"O poveste despre identitate, istorie si Savoir Lux Rebranding TOFF Galleries by Stirbei Palace inseamna mult mai mult decat definirea unei identitati vizuale. Este povestea unui spatiu unic din Romania, unde istoria unui palat construit [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/\">Read More...<span class=\"screen-reader-text\"> from Rebranding TOFF Galleries by Stirbei Palace<\/span><\/a><\/p> [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/rebranding-en\/rebranding-toff-galleries-stirbei-palace\/\">Read More...<span class=\"screen-reader-text\"> from Rebranding TOFF Galleries by Stirbei Palace<\/span><\/a><\/p>","category_list":"<a href=\"https:\/\/inoveo.ro\/en\/category\/branding-en\/\" rel=\"category tag\">BRANDING<\/a>, <a href=\"https:\/\/inoveo.ro\/en\/category\/rebranding-en\/\" rel=\"category tag\">REBRANDING<\/a>, <a href=\"https:\/\/inoveo.ro\/en\/category\/stiri\/\" rel=\"category tag\">Stiri<\/a>","comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/14116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/comments?post=14116"}],"version-history":[{"count":2,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/14116\/revisions"}],"predecessor-version":[{"id":14126,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/14116\/revisions\/14126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media\/14122"}],"wp:attachment":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media?parent=14116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/categories?post=14116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/tags?post=14116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}