GURSK<\/a>, prima companie care a adus implanturile dentare coreene in Romania. Proiectul marcheaza o noua etapa de crestere si digitalizare pentru GURSK, companie inovativa in distributia de implanturi si solutii medicale complete pentru medicii stomatologi si clinicile stomatologice.<\/p>\nDetalii colaborare<\/h5>\n
Colaborarea a presupus o analiza strategica aprofundata, secondata de workshopuri de brand cu echipa GURSK si definirea unei noi platforme de brand care sa reflecte valorile companiei – Pasiune, Familie, Grace, Great, Grateful<\/em>. Identitatea vizuala a fost actualizata, iar rebrandingul a inclus si dezvoltarea unui nou sistem de arhitectura de brand pentru evenimentele lor (Implanto Days, Regen Days si Delta Session), dar si pentru aplicatia Find My Dentist. Anvergura proiectului a acoperit si dezvoltarea unui sistem de comunicare pentru toate materialele online si offline, adaptate nevoilor medicilor stomatologi din Romania si dezvoltarea si programarea website-ului.<\/p>\nOpinie strateg brand<\/h5>\n
\u201eRebrandingul GURSK e despre o promisiune reconfirmata catre medici: ca primesc mai mult decat produse \u2013 primesc incredere, relationare umana si sustinere constanta. E un pas firesc pentru o companie care a crescut organic, dar care acum are nevoie de un cadru strategic pentru viitor, inclusiv pentru pietele externe,\u201d a declarat Dochita Zenoveiov, Brand Consultant si fondator INOVEO.<\/p>\n
Opinie director marketing<\/h5>\n
Cristina Rusen, Director de Marketing GURSK si project lead din partea clientului, a coordonat echipa interna pe tot parcursul proiectului. \u201eA fost o colaborare intensa si aplicata, care ne-a ajutat sa clarificam cine suntem ca brand si ce ne diferentiaza in piata. Echipa INOVEO a reusit sa extraga esenta noastra si sa o transforme intr-un discurs coerent si relevant.\u201d<\/p>\n
Opinie anterprenor<\/h5>\n
Arhip Pogurski, fondatorul GURSK, a adaugat: \u201ePentru mine, acest rebranding e o forma de respect si recunostinta fata de medicii stomatologi din Romania. Ei ne-au ales, ne-au oferit feedback, ne-au dat motive sa fim mai buni. Valorile noastre nu sunt doar cuvinte pe hartie. Sunt felul nostru de a fi si de a lucra. Fara comunitatea medicala, GURSK n-ar fi fost ceea ce este azi. Cu ei construim stomatologia din Romania de maine.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
INOVEO semneaza proiectul de rebranding pentru GURSK.ro Companie de distributie de implanturi si solutii complete pentru medicii stomatologi. Bucuresti, iunie 2025 – INOVEO, agentie de branding cu 25 de ani de experienta, a semnat proiectul […]<\/p>\n
Read More… from INOVEO semneaza proiectul de rebranding pentru GURSK.ro<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-12290","post","type-post","status-publish","format-standard","hentry","category-branding-en"],"yoast_head":"\nINOVEO semneaza proiectul de rebranding pentru GURSK.ro - INOVEO<\/title>\n<meta name=\"description\" content=\"INOVEO semneaza proiectul de rebranding pentru GURSK, companie de distributie de implanturi si solutii complete pentru medicii stomatologi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-gursk-implanturi-dentare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INOVEO semneaza proiectul de rebranding pentru GURSK.ro\" \/>\n<meta property=\"og:description\" content=\"INOVEO semneaza proiectul de rebranding pentru GURSK, companie de distributie de implanturi si solutii complete pentru medicii stomatologi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-gursk-implanturi-dentare\/\" \/>\n<meta property=\"og:site_name\" content=\"INOVEO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inoveobranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T06:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T15:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/06\/inoveo-proiect-gursk-blog.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Inoveo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/inoveo.ro\/wp-content\/uploads\/2025\/06\/inoveo-proiect-gursk-blog.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:site\" content=\"@inoveobranding\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Inoveo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-gursk-implanturi-dentare\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-gursk-implanturi-dentare\\\/\"},\"author\":{\"name\":\"Inoveo\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#\\\/schema\\\/person\\\/b2385fd5dcd9d87cf609b6f457fc4a0b\"},\"headline\":\"INOVEO semneaza proiectul de rebranding pentru GURSK.ro\",\"datePublished\":\"2025-06-11T06:15:49+00:00\",\"dateModified\":\"2026-03-20T15:21:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-gursk-implanturi-dentare\\\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/#organization\"},\"articleSection\":[\"BRANDING\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/inoveo.ro\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-gursk-implanturi-dentare\\\/\",\"url\":\"https:\\\/\\\/inoveo.ro\\\/en\\\/branding-en\\\/rebranding-gursk-implanturi-dentare\\\/\",\"name\":\"INOVEO semneaza proiectul de rebranding pentru GURSK.ro - 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Bucuresti, iunie 2025 – INOVEO, agentie de branding cu 25 de ani de experienta, a semnat proiectul [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-gursk-implanturi-dentare\/\">Read More...<span class=\"screen-reader-text\"> from INOVEO semneaza proiectul de rebranding pentru GURSK.ro<\/span><\/a><\/p> [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/branding-en\/rebranding-gursk-implanturi-dentare\/\">Read More...<span class=\"screen-reader-text\"> from INOVEO semneaza proiectul de rebranding pentru GURSK.ro<\/span><\/a><\/p>","category_list":"<a href=\"https:\/\/inoveo.ro\/en\/category\/branding-en\/\" rel=\"category tag\">BRANDING<\/a>","comments_num":"0 comments","_links":{"self":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/12290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/comments?post=12290"}],"version-history":[{"count":4,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/12290\/revisions"}],"predecessor-version":[{"id":14436,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/posts\/12290\/revisions\/14436"}],"wp:attachment":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media?parent=12290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/categories?post=12290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/tags?post=12290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}