{"id":1963,"date":"2019-03-22T08:23:23","date_gmt":"2019-03-22T08:23:23","guid":{"rendered":"https:\/\/inoveo.ro\/?page_id=1963"},"modified":"2019-03-22T11:50:23","modified_gmt":"2019-03-22T11:50:23","slug":"loredana-antohi-first-bank","status":"publish","type":"page","link":"https:\/\/inoveo.ro\/en\/what-clients-say\/loredana-antohi-first-bank\/","title":{"rendered":"Loredana Antohi – First Bank"},"content":{"rendered":"
\n
\n

First Bank<\/strong><\/h1>\n<\/div>\n
\n
\n
\n <\/p>\n
Loredana Antohi<\/strong>
Sr. Advertising Coordinator<\/h5>\n<\/div><\/div>\n
\n

I admit that before starting the Rebranding project, I did not know who Dochita Zenoveiov or the INOVEO team was.<\/p>\n

But I became curious … besides a name that is not a common one, I wondered: “What is INOVEO?” And I found out! Not asking questions or looking for articles about them, but from practice. Because practice kills us. Literally! Therefore, in a short time, we had to convey a complex brief for Dochita, which in time became even more complex.<\/p>\n

Because I’ve learned that apart from ID Manual, there is so much branding material that you need in a Rebranding process: branch panels, walkways, luminous boxes, totems, materials for the various events we’ve been attending with new logo (visual stand, roll-up banners, spiders, leaflets, promotional materials) etc.<\/p>\n

It was an alert period, hard work, briefings and overnight presentations. We appreciated the professionalism of the entire INOVEO team, the promptness and especially the understanding they showed. Nevertheless, I do not think we have finished a quarter of our projects so far …<\/p>\n

And what I mostly appreciated was that although the project had ended after the contractual period when I phoned Dochita and told her that in practice we had a problem and that their examples could help us in the future, she did not say no. On the contrary! She set up a meeting where all the people involved in the project were present, we debated the issues and added the examples in the ID Manual. Although I point out: the project had ended for some time!<\/p>\n

So it’s great to know that you can always rely on a collaborator!<\/p>\n

I recommend INOVEO to any company that is going to be in a Rebranding process and not only, and for this project, I will call it INOVEto (Veto for Innovation)!<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

First Bank Loredana AntohiSr. Advertising Coordinator I admit that before starting the Rebranding project, I did not know who Dochita Zenoveiov or the INOVEO team was. But I became curious … besides a name that […]<\/p>\n

Read More… from Loredana Antohi – First Bank<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":516,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/cespunclientii-single.php","meta":{"inline_featured_image":false,"custom_words":"","footnotes":""},"class_list":["post-1963","page","type-page","status-publish","hentry"],"yoast_head":"\nLoredana Antohi - First Bank - INOVEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoveo.ro\/en\/what-clients-say\/loredana-antohi-first-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loredana Antohi - First Bank\" \/>\n<meta property=\"og:description\" content=\"First Bank Loredana AntohiSr. Advertising Coordinator I admit that before starting the Rebranding project, I did not know who Dochita Zenoveiov or the INOVEO team was. 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