{"id":11145,"date":"2025-04-16T16:21:30","date_gmt":"2025-04-16T13:21:30","guid":{"rendered":"https:\/\/inoveo.ro\/servicii\/strategie-de-marketing\/"},"modified":"2025-05-12T11:40:34","modified_gmt":"2025-05-12T08:40:34","slug":"marketing-strategy","status":"publish","type":"page","link":"https:\/\/inoveo.ro\/en\/services\/marketing-strategy\/","title":{"rendered":"Marketing strategy"},"content":{"rendered":"\n<div class=\"wp-block-columns full-section full-section-one is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-white-color has-text-color\">Marketing strategy<\/h1>\n\n\n\n<div style=\"height:1.6vw\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/inoveo.ro\/meeting\">Let&#8217;s talk about your project here<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-two is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">What is a marketing strategy?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>All you need to know about an efficient marketing strategy<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">There\u2019s a long journey from concept to a fully grown business. To stand out in a dense market, having a valuable product is not enough \u2013 marketing a product or service is essential for survival and for profit. Communicating the right message to the right audience, increasing visibility, a proper analysis of the competition, the branding and the tone of voice are just some of the topics we will address in the following. These are the marks of a marketing strategy with real results.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">The demands, desires and needs of a target audience are ever-changing. In the age of speed, you have to quickly adapt to these needs, or a competitor will. Adapting your product or service to the needs of your target audience pertains to marketing, which means a process of research and promotion that targets the satisfaction of your target audience. A marketing strategy means the action plan that we follow seeking profitable results. Metaphorically speaking, if the end of our journey is the growth of our business, the marketing strategy is the journey itself.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-three is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Benefits \u2013 the importance of a marketing strategy<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">If it is well-balanced, consistent, and meaningful, a marketing strategy brings on a series of real business benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><strong>outlines<\/strong> <\/strong>an overall picture of priorities;<\/li>\n\n\n\n<li><strong>increases<\/strong> profits;<\/li>\n\n\n\n<li><strong>consolidates<\/strong> the business;<\/li>\n\n\n\n<li>brings <strong>added value<\/strong> to the business;<\/li>\n\n\n\n<li><strong>maximizes<\/strong> customer experience;<\/li>\n\n\n\n<li><strong>gives you <\/strong>better visibility within your niche;<\/li>\n\n\n\n<li><strong>enhances<\/strong> the quality of your product or service;<\/li>\n\n\n\n<li><strong>factors in<\/strong> awareness of possible risks<\/li>\n\n\n\n<li><strong>clarifies<\/strong> right from the start what are the resources, advantages, strengths, and weaknesses<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-four is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Marketing strategy vs. marketing tactics<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">The marketing strategy may be defined as the process by which your company understands its market and the methods by which it can trigger profitable actions from its customers. In other words, a marketing strategy is about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>knowing <\/strong>your target audience;<\/li>\n\n\n\n<li><strong>motivating<\/strong> the target audience to undertake profitable actions;<\/li>\n\n\n\n<li><strong>understanding<\/strong> the competition;<\/li>\n\n\n\n<li><strong>measuring<\/strong> marketing activities and constantly adapting to the needs of the target audience.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-white-color has-text-color\">There is often confusion between marketing strategy and marketing tactics \u2013 it is vital to understand that it\u2019s not the things that marketers do that make up for a marketing strategy, but the actual planning. A marketing strategy means a proactive, consistent, and relevant plan of attack, while marketing tactics are the specific actions we take to execute the strategy.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-five is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Types of marketing strategies<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Each type of marketing strategy is unique and requires solid information to be properly understood \u2013 marketing includes both online and offline instantiations of the brand, and it applies to B2B and B2C contexts. Below are some types of marketing strategies that can be applied according to our needs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. Social media marketing strategy, which can include both organic and paid strategies;<\/li>\n\n\n\n<li>2. Email marketing strategy;<\/li>\n\n\n\n<li>3. Inbound marketing strategy;<\/li>\n\n\n\n<li>4. Content marketing strategy focused on creating attractive content;<\/li>\n\n\n\n<li>5. Editorial strategy \u2013 a must for media organizations;<\/li>\n\n\n\n<li>6. Marketing communication strategy \u2013 focused on key messages sent by your business;<\/li>\n\n\n\n<li>7. Digital marketing strategy \u2013 includes a wide range of digital marketing tactics;<\/li>\n\n\n\n<li>8. SEO strategy;<\/li>\n\n\n\n<li>9. Offline marketing \u2013 includes informative campaigns, fairs, events, brochures, and flyers.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-six is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Questions your marketing strategy should answer<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Regardless of the type of strategy you plan to execute, your marketing strategy must answer 4 essential questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whom are you trying to reach?<\/li>\n\n\n\n<li>By what channel do you reach your target audience?<\/li>\n\n\n\n<li>How do you inspire your target audience to choose you?<\/li>\n\n\n\n<li>How do you measure success? If it cannot be measured, it does not exist. This step practically means assessing your marketing strategy results.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-seven is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Steps: How to make a marketing strategy?<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Technically, there is no right way to plan and write a marketing strategy, but there are effective methods we can employ for certain results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>SWOT analysis<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">To begin with, it is essential to understand the competition through SWOT analysis. To be successful in marketing, you need to know your niche. You can start by identifying the following four aspects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengths<\/strong> \u2013 What makes your business the best?<\/li>\n\n\n\n<li><strong>Weaknesses<\/strong> \u2013 What are your business\u2019 most vulnerable points?<\/li>\n\n\n\n<li><strong>Opportunities<\/strong> \u2013 What can your business evolve into?<\/li>\n\n\n\n<li><strong>Threats<\/strong> \u2013 Are there external factors that can affect your success?<\/li>\n<\/ul>\n\n\n\n<p class=\"has-white-color has-text-color\">Many people do their SWOT analysis, but few use it. Its purpose is to identify a gap and come up with a solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Defining and understanding the target audience (Core client profile)<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Businesses exist to meet the needs of the target audience. It seems obvious, but we can\u2019t stress enough how vital it is to define and understand the target audience correctly. Getting to know your target audience is not a limited-time task, but rather a constant and ongoing process.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">The more you instill certain rhythm and dynamics into this process, the easier it will be to position yourself correctly for your customers to choose you, and not one of your competitors. To define and understand the target audience we need to consider two phases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analysis and audit \u2013 questionnaires, interviews and audits of you and your competitors to understand where the interests of your customers lay;<\/li>\n\n\n\n<li>Building buyer personas \u2013 research-based profiles that depict the ideal customer. The data we include in the buyer persona is twofold: demographic and psychological.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-white-color has-text-color\">Building buyer personas \u2013 research-based profiles that depict the ideal customer. The data we include in the buyer persona is twofold: demographic and psychological:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>demographic data: age, gender, income, level of education, occupation, location, marital status;<\/li>\n\n\n\n<li>psychological data: lifestyle, passions, career, political affiliations, religious values, priorities, aesthetic sense, obstacles, fears.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Competition analysis<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">When your competition makes a move, make sure you don\u2019t imitate it \u2013 that will not bring success. The dynamic between you and your competition is like a dance: when the competition takes a step, you move in the opposite direction or a complementary one. You go someplace where you have room for doing something different. When the competition makes a decision, it gives you the opportunity to tackle unknown areas. You can understand this process more easily if you know your competitors closely. That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identifying your niche competition;<\/li>\n\n\n\n<li>knowing their strengths and weaknesses;<\/li>\n\n\n\n<li>better planning and execution of the marketing strategy: when you understand the competitive landscape, you can easily identify what makes you different and what your opportunities are; it becomes natural to communicate your message to the target audience with full efficiency.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Set a budget<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">You spend money to make money, but a marketing strategy will be tricky to implement if you don\u2019t set a budget. You have to decide from the very beginning how much money you are willing to invest and for what exactly. Without a specific budget, a marketing strategy cannot give results. Usually, you set your monthly budget for next year at the end of the year, based on your business strategy. This budget will give you a clear picture of the strategy and tactics you are about to employ and will help you a lot in planning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Branding, Voice &amp; Tone<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Every business has a voice that impacts how your potential customers perceive everything you do. You need to have a distinct identity and a special voice and tone when speaking to those who need your product or service.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Branding and tone of voice are part of the emotional math of your business: how does my product make customers feel and how am I perceived as a business? A well-established branding strategy and tone of voice help to build the brand\u2019s personality. That is what differentiates you from the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Consider an alignment of the three elements \u2013 branding, voice &amp; tone, and if you don\u2019t know where to start, call us for help!<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Set your marketing goals<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">To be real, success must be measured. That\u2019s why marketing always starts with what the goals are. Goals should be set according to the SMART mode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specific: goals must be clear and concise;<\/li>\n\n\n\n<li>Measurable: goals must be measurable;<\/li>\n\n\n\n<li>Achievable: goals have to be realistic for the given context;<\/li>\n\n\n\n<li>Relevant: goals should bring real value to your business;<\/li>\n\n\n\n<li>Time-Bound: goals have deadlines.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Marketing channels<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">To make a purchase decision, potential customers need to see your message in the right place and at the right time. For this, we need to have an understanding of the marketing channels at our disposal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ATL (Above The Line)<\/strong> \u2013 canale prin care atingi o masa mare de oameni\n<ol class=\"wp-block-list\">\n<li>Televiziune;<\/li>\n\n\n\n<li>Radio;<\/li>\n\n\n\n<li>Print \u2013 magazines and newspapers;<\/li>\n\n\n\n<li>Advertising display (Out of Home);<\/li>\n\n\n\n<li>Telemarketing;<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>BTL (Below The Line)<\/strong>\n<ol class=\"wp-block-list\">\n<li>Sampling;<\/li>\n\n\n\n<li>Merchandising;<\/li>\n\n\n\n<li>Marketing contests;<\/li>\n\n\n\n<li>Events;<\/li>\n\n\n\n<li>Sponsorships;<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Direct marketing<\/strong> \u2013 channels through which you reach individual customers\n<ol class=\"wp-block-list\">\n<li>Personalized sales letters;<\/li>\n\n\n\n<li>Mail-order catalogs;<\/li>\n\n\n\n<li>Cold calling;<\/li>\n\n\n\n<li>Email marketing;<\/li>\n\n\n\n<li>SMS marketing;<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Online<\/strong>\n<ol class=\"wp-block-list\">\n<li>Website and blog \u2013 your brand\u2019s assets on the internet, where sales actually happen;<\/li>\n\n\n\n<li>SEO \u2013 5.6 billion daily searches on Google, a competitive space in which you fight to get traffic;<\/li>\n\n\n\n<li>Email marketing;<\/li>\n\n\n\n<li>Social media \u2013 paid or organic;<\/li>\n\n\n\n<li>Youtube \u2013 considered by many the second largest search engine, Youtube is responsible for more than a third of all web traffic;<\/li>\n\n\n\n<li>PPC (pay per click) \u2013 even though organic traffic is relevant and vital, PPC brings just as many conversions.<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\"><strong>Business cards<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Perhaps the most handy and least costly option, a business card remains a formidable tool to promote your business. You can offer them to collaborators, people you interact with at various business events, and anyone who might one day become a customer. For such a small object, it has enormous potential. Some of the main qualities of a business card:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promotes the name and the brand to potential partners or customers;<\/li>\n\n\n\n<li>Provides useful contact information;<\/li>\n\n\n\n<li>Sends a message about your activity, your style, and your personality;<\/li>\n\n\n\n<li>It can be unusual or attractive, strange or funny, triggering in the minds of those who receive it a similar effect to that of a successful radio or television commercial;<\/li>\n\n\n\n<li>It can be reused, and transmitted from one person to another, circulating the business message to those who come in contact with it.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Donations, vouchers, giveaways<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Participate in various charities and if you can, donate. You will be able to create a connection with your audience and it will be for a noble cause. Also, at the events that are suitable for such an action, you can offer vouchers for your products or services, or organize contests to offer these goods or services as prizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Industry events<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Stay updated on all the events within your industry and try to be one of the speakers. A coherent and interesting speech can leave a lasting impression, and the physical presence of the representative of a business humanizes the brand, increasing its trust.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Even if you do not feel that you have enough authority to give a speech, it is still useful to participate in such events. You will be able to interact with the representatives of other companies and create solid business relationships that will prove useful in the future. Don\u2019t miss any networking moments, talk to the other participants, find out what business they have, and exchange business cards. In other words, be proactive and curious. Where applicable, you may put up a stand, which allows you to discuss with the participants in the event about your business, hand out free samples, etc.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">You can organize events yourself when you have a solid customer base. This way you can promote new products or features, encourage the exchange of opinions between your customers, and invite appealing speakers to arouse the interest of the audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Send free samples by mail<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Even today, or even more so today in the midst of the Internet boom, sending product samples by mail can have a huge impact on your target audience. You would be surprised to find out how many people prefer the traditional mailing. It will cost you more, true, and you might lose a good deal of information that you could get from online campaigns, but you will definitely stand out through this personalized marketing campaign. You can send gift vouchers, product samples, brochures, and just about anything that would promote your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Specialty fairs<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Participating in a trade fair favors direct interaction with your competitors. You can obtain extremely useful information regarding their marketing strategies, the way they present their business and in general, what their business strategy is. Also, these fairs are ideal opportunities to promote your own product and build business relationships with other professionals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-white-color has-text-color\">Sponsorship<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">If you can afford it, sponsoring an event or collaborating with an NGO to raise funds can help a lot to strengthen your image. You will be able to distribute samples or vouchers, offer discounts and maybe give a speech to promote your business and your philosophy. Sponsorship helps build or maintain a positive image of your brand that people will respect.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-eight is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">How do you determine the right marketing channel for your business?<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">After thorough research of the marketing channels at your disposal, in order to determine which is the most suitable for you you must ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does it give me access to my target audience?<\/li>\n\n\n\n<li>Does it fit into the budget?<\/li>\n\n\n\n<li>Does it allow for consistent communication of my business message?<\/li>\n\n\n\n<li>Can I measure the results?<\/li>\n\n\n\n<li>Does it match the other channels I have chosen?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-nine is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Marketing tactics<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Tactics represent the execution of the strategy. When we talk about marketing tactics, we refer to the actual projects that help you achieve your marketing goals and grow your business. Here are some examples of effective marketing tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strategic partnerships with those who may act as a gateway to your services;<\/li>\n\n\n\n<li>publishing search-optimized landing pages;<\/li>\n\n\n\n<li>promoting new products or services on Youtube;<\/li>\n\n\n\n<li>influencer marketing campaigns;<\/li>\n\n\n\n<li>sending newsletters;<\/li>\n\n\n\n<li>building an online community;<\/li>\n\n\n\n<li>PPC campaigns;<\/li>\n\n\n\n<li>free customer tools: documents, ebooks, browser extensions;<\/li>\n\n\n\n<li>content marketing or inbound marketing;<\/li>\n\n\n\n<li>blogging;<\/li>\n\n\n\n<li>guest blogging;<\/li>\n\n\n\n<li>podcasts;<\/li>\n\n\n\n<li>infographics;<\/li>\n\n\n\n<li>webinars.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-ten is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">KPIs (Performance Metrics)<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">So you have set your goals, you know the channels in which your business will be active and you know your tactics. All you need now is to know what metrics you will monitor to assess how your tactics perform in the chosen channels, and how close they bring you to your goals. Metrics and KPIs \u2013 key performance indicators \u2013 are the most important measurable data, because they show you exactly the results of your actions. Metrics can be divided into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>general marketing metrics:<\/strong> brand awareness, ROI, conversion rate, leads, customer acquisition<\/li>\n\n\n\n<li><strong>website and blog metrics:<\/strong> referral traffic, organic traffic, total visits over a period of time, number of visitors returning to the site over a period of time, time spent on the page, top pages, unique visitors, bounce rate, device-based sessions, click-through rate<\/li>\n\n\n\n<li><strong>SEO metrics:<\/strong> keyword ranking, search traffic, SERP visibility, domain authority, page authority, page load speed, organic clicks<\/li>\n\n\n\n<li><strong>metrics for social media marketing:<\/strong> number of likes, comments, distributions, engagement rate, increase in followers, social media conversions<\/li>\n\n\n\n<li><strong>email marketing metrics:<\/strong> newsletter subscriptions, number of email subscriptions, number of opened emails, email bounce rate, email forwards<\/li>\n\n\n\n<li><strong>PPC metrics:<\/strong> cost-per-click (CPC), click-through rate (CTR), total conversion value.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-eleven is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Calendar<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">In order to keep your marketing strategy organized and execute it efficiently, you need a marketing calendar that programs your actions. Action planning is necessary because it gives you clarity; this way you make sure that the tasks are performed in their natural order, and also measure in the end whether the execution of the strategy was successful.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-twelve is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Marketing strategy \u2013 examples<\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">Owning a business is not just about selling, it\u2019s about making an impact. It\u2019s about making an evergreen impression on your customers. The big companies of the world have understood this and are constantly implementing it. Here are 3 examples of marketing strategies that generate real results on a daily basis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Coca-Cola<\/strong> \u2013 Studies show that Coca-Cola is one of the most famous brands in the world. Their logo is recognizable worldwide. How did it become such a well-known brand? The answer is simple: they have kept their brand and product identity for more than 130 years. It can be tempting to change your logo following the latest trends, but consistency is key in any long race.<\/li>\n\n\n\n<li><strong>Apple<\/strong> \u2013 Apple has created innovative products with a special aesthetic, which easily integrate into people\u2019s lives. Products have become for the target audience something they can\u2019t live without. Let\u2019s look at Apple ads for example. There is nothing extravagant about them: they are simple, clear, clean, and they create the feeling of being ultra-modern and innovative.<\/li>\n\n\n\n<li><strong>Nike<\/strong> \u2013 Nike not only sells shoes with special properties, it sells stories. From their website to their TV commercials, Nike promotes endurance fitness, and health \u2013 they don\u2019t just sell shoes, they sell more than that.<\/li>\n\n\n\n<li><strong>GoPro<\/strong> \u2013 The GoPro content on Instagram is generated exclusively by trusted users; focused on UGC (user-generated content), GoPro has resorted to a marketing strategy that created and strengthened communities around the world.<\/li>\n\n\n\n<li><strong>Mercedes Benz<\/strong> \u2013 Mercedes celebrated Women\u2019s Day with a video created in Sibiu, which reminds us that the pedal of the first car in history was pressed with a woman\u2019s shoe \u2013 Bertha Benz; resorting to emotion, heritage and history, Mercedes understood that they do not sell cars, but travel, safety, trust, and tradition.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns full-section full-section-one is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">Do you need a marketing strategy?<\/h2>\n\n\n\n<p><a href=\"https:\/\/inoveo.ro\/meeting\">Let&#8217;s talk about your project here<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<style>\n.container{padding:0;max-width:100%}\n.full-section{\nwidth:100%;\nmin-height:400px;\nbackground-size:cover, cover;\n background-blend-mode: multiply, screen;\nbackground-repeat:no-repeat;\nbackground-attachment:fixed;\npadding:10% 5%;\nmargin:0;\n}\n.extra-pad{padding-left:calc(15px + 2vw)}\n.full-section h1{\nfont-size:max(52px, 11vw); \nline-height:1;\nfont-weight:300;\ndisplay:inline-block;\n}\n.full-section a{\ntext-decoration:none;\ncolor:#fff;\n}\n.full-section p, .full-section h3, .full-section li{\nfont-size:max(31px, 4.5vw);\nfont-weight:300;\nline-height:1.1;\npadding-bottom:.15em\n}\n.full-section li{\ncolor:#fff;\nlist-style-type:none;\n}\n.full-section 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All you need to know about an efficient marketing strategy There&rsquo;s a long journey from concept to a fully grown business. To [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/services\/marketing-strategy\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Marketing strategy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10124,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page_templates\/servicii-new-2025.php","meta":{"inline_featured_image":false,"custom_words":"","footnotes":""},"class_list":["post-11145","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing strategy - INOVEO<\/title>\n<meta name=\"description\" content=\"Everything you need to know about a marketing strategy that brings results. 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To [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/services\/marketing-strategy\/\">Read More...<span class=\"screen-reader-text\"> from Marketing strategy<\/span><\/a><\/p> [...]<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/inoveo.ro\/en\/services\/marketing-strategy\/\">Read More...<span class=\"screen-reader-text\"> from Marketing strategy<\/span><\/a><\/p>","_links":{"self":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/pages\/11145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/comments?post=11145"}],"version-history":[{"count":1,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/pages\/11145\/revisions"}],"predecessor-version":[{"id":11148,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/pages\/11145\/revisions\/11148"}],"up":[{"embeddable":true,"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/pages\/10124"}],"wp:attachment":[{"href":"https:\/\/inoveo.ro\/en\/wp-json\/wp\/v2\/media?parent=11145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}