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INOVEO a scris

Branding in 2024

Branding is all about optimism and confidence, and any entrepreneur, whether they have been in business for 30 years, 10 years, or are just starting a new venture, feels the need to give their brand […]

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INOVEO a scris

Brand Evaluation

I know, it’s the season of Galas, Awards, Year-End Reviews, and Christmas Parties… but I’m writing about what inspires me from my daily work… After last week’s filming at INOVEO, I reconnected with our recent […]

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INOVEO a scris

Decision making models

There are numerous decision-making theories and models developed by various researchers and theorists. Some of the most well-known models include: Rational-Economic Model: This model is based on the idea that decisions are made rationally, with […]

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INOVEO a scris

Brand Workshop

A brand workshop organized by a branding and design agency can offer participants a variety of knowledge and skills related to building and managing a brand. Here’s what you can learn in such a workshop: […]

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Dochita Zenoveiov a scris

Evocative Names

How Asians build their #naming strategy. How they choose names. Let’s take the example of Samsung. Is it a descriptive, evocative, or abstract name? Lee Byung-chull, the founder of Samsung, attended Waseda University in Tokyo, […]

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Dochita Zenoveiov a scris

Customer experience

Last week, a partner asked me to conduct a branding workshop with their team, and I think it’s time to talk about the workshops we conduct because they are diverse, have different objectives, and address […]

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INOVEO a scris

Color Systems

We often encounter this question from clients: Why are there differences in the color of my logo? It is not a mistake. It is natural. CMYK, RGB, and Pantone color codes are used to identify […]

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Dochita Zenoveiov a scris

Brandingul Mallurilor

Mallul este, practic, interpretarea occidentala si contemporana a ceea ce era odinioara – si mai este in multe orase – targul sau talciocul, in cultura micilor orase romanesti, adica acel eveniment saptamanal, intr-o zi specifica, […]

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Catinca Radu a scris

Procesul de branding

“Your brand, fundamentally, is the bundle of thoughts, feelings, actions and impulses about you that people have out there in the world – and that’s why it’s so powerful.” Robert Jones Brandingul, din punctul meu […]

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Catinca Radu a scris

Arhitectura de brand

Ce este arhitectura de brand? Pe scurt, arhitectura de brand se ocupa cu gestionarea perceptiilor. Este tehnica folosita in strategia de branding pentru a organiza si structura portofoliul unei companii. Acesta poate include produse, servicii, […]

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Dochita Zenoveiov a scris

Drumul antreprenorului

Stau de vorba cu multe startup-uri. Drumul unui antreprenor e sinuos. Mai ales daca vine dintr-o multinationala. Din exterior pare simplu. Cantaretii au voce. S-au nascut cu talent. Pictorii, la fel. Hagi, Nadia sau Halep […]

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Private Label

De la o simplă etichetă la un brand strategic Mult timp, private label a fost asociat cu imaginea unor produse ieftine, care răspund unor nevoi de bază ale consumatorilor, incapabile de a crea emoție prin […]

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Biroul de acasa

Marius Chiriac Web Innovator Sunt printe putinii fericiti care au un job ce nu este legat automat de o cladire anume. Ca programator nu am avut probleme cu tranzitia de la birou la munca acasa […]

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LUCKY STRIKE

Cu siguranta si voua vi s-a mai spus “relaxeaza-te, lucrurile bune vor veni atunci cand te astepti mai putin”. Mereu am privit indoielnic aceasta zicala, insa acum, cu riscul de a suna a cliseu, este […]

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Ce genereaza emotie

Ce genereaza emotie in interactiunea brandului cu consumatorul? Emotia este cea care, de multe ori, ne guverneaza gandurile, actiunile si deciziile, inclusiv cele legate de achizitiile pe care le facem. Iar importanta acesteia in crearea […]

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Branding si noroc

Businessul nostru este foarte corect. Ne recrutam angajatii, nu ii furam de la competitie asa cum fac altii. Ne platim corect angajatii. Produsele noastre sunt de cea mai buna calitate. Dar sunt cativa jucatori in […]

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Branding si dopamina

Arhitectura creierului aparent simpla cu ochiul liber devine tot mai complexa la microscop. Materia cenusie consta in miliarde de neuroni. Ca o antena ea primeste mesaje de la alti neuroni cu ajutorul dendritelor care sunt […]

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Branding si creier

Se vorbeste foarte mult in ultima perioada la conferinte, pe youtube, in posturile de pe linkedin despre experiente de brand [brand experience]. De ce avem nevoie de experiente? Sau care e legatura? Doar experienta e […]

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Office training

Training-ul la birou vine cu beneficii mari angajatilor si firmei. Dan Platon Pentru mine, training-ul primit de la Valentin m-a ajutat sa ma organizez mult mai bine prin punerea in practica a conceptelor de time […]

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