“Daca in offline concurenta e mare la nivel de share voice si share of pocket, in online gradul de intensitate este la maximum, pentru ca iti imparti secunda nu numai cu competitorii tai directi, ci cu oricine vrea sa-ti castige atentia, cea putina pe care o ai”, spune Dochita Zenoveiov, brand innovator in cadrul agentiei de branding INOVEO.

Cum s-au folosit brandurile de mediul online in cele doua luni de stare de urgenta?
Blog/branding-en
If everyone is talking about sustainability, we cannot ignore discussing it from a branding perspective. Environmental awareness has always been a growing trend. Now, more than ever, brands are under increasing pressure to adopt sustainable [...]
The evolution and shifts in trends from one season to another are most pronounced when it comes to design. This year, in graphic design among other fields, we are seeing a spotlight on a category [...]
It’s clear that websites are becoming increasingly large and complex, with both programmers and clients contributing to this trend. Programmers want to showcase their ability to create intricate projects, while clients desire content-rich websites filled [...]
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