15 Minutes with an Entrepreneur – ZF Live Interview

Scris de Dochita Zenoveiov 28.02.2023

15 Minutes with an Entrepreneur – ZF Live Interview

Some of the topics discussed on ZF Live with Dochita Zenoveiov:

– There are many more Romanian names becoming brands compared to a few years ago.
– A brand is a long-term investment
– During times of crisis, many consumers will pivot towards entry-level products or reduce consumption
– The consumer in the luxury category is very loyal to brand attributes.

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