If everyone is talking about sustainability, we cannot ignore discussing it from a branding perspective. Environmental awareness has always been a growing trend. Now, more than ever, brands are under increasing pressure to adopt sustainable […]
Read More… from The Importance of Sustainable Design in Branding
The evolution and shifts in trends from one season to another are most pronounced when it comes to design. This year, in graphic design among other fields, we are seeing a spotlight on a category […]
It’s clear that websites are becoming increasingly large and complex, with both programmers and clients contributing to this trend. Programmers want to showcase their ability to create intricate projects, while clients desire content-rich websites filled […]
What is the recipe for creating a brand? How long does it take to build one? How much does it cost? Where do you start and where do you end? What are the key ingredients? […]
Read More… from INOVEO Answers Questions from ZF Romanian Brands Yearbook 2024
Urmareste interviul la ZF Live in care se discuta de ce au nevoie de branding si companiile B2B, care vand catre alte companii. […]
Read More… from Why do B2B companies, which sell to other businesses, need branding?
Branding is all about optimism and confidence, and any entrepreneur, whether they have been in business for 30 years, 10 years, or are just starting a new venture, feels the need to give their brand […]
I know, it’s the season of Galas, Awards, Year-End Reviews, and Christmas Parties… but I’m writing about what inspires me from my daily work… After last week’s filming at INOVEO, I reconnected with our recent […]
We often find ourselves needing foreign languages… or a foreign language within the same language, if we’re talking about business. Yes, budgeting requires being a polyglot. Fluent communication between Marketing and Finance departments is essential […]
Read More… from Fluent Communication Between Marketing and Finance Departments
Websites are essential for any business or personal project. “One-page” websites have become very popular in recent years. But what are the advantages and disadvantages of such a site? Let’s start with the advantages: 1. […]
Read More… from Advantages and Disadvantages of a One-Page Website
Colors play a crucial role in defining a brand’s visual identity. From Coca-Cola’s iconic red to Facebook’s vibrant blue, colors have the power to evoke emotions, create brand recognition, and establish a strong connection with […]
Read More… from Why Colors Look Different in Print Versus Online
Optimizing a brand portfolio involves strategically managing and organizing a company’s product offerings to maximize overall brand value and market share. For a company that is a key player in the categories of cooking essentials, […]
A product portfolio refers to the range of individual products that a company offers at any given time. This encompasses all the products or services that a company markets, whether they are similar or different. […]
To obtain a more accurate color representation on your monitor, the simplest adjustment is to adjust the brightness and contrast. On a monitor without contrast or with low brightness, a strong red will appear grayish-pink […]
Read More… from How to Adjust Your Monitor for More Accurate Color Representation
When it comes to color representation on monitors, it’s crucial to understand how they can vary and how this can influence visual perception and the choice of a specific color. Each monitor has its own […]
Read More… from De ce aceeasi culoare arata diferit pe doua monitoare
When it comes to branding, one of the essential choices a brand owner faces is between using vibrant colors and employing the classic black-and-white in the brand’s visual identity. Both options have their distinct advantages […]
Read More… from The Difference Between Color and Monochrome in Branding
As a brand owner, you understand the crucial importance of visual identity in shaping your brand’s image. This is a means through which you convey your brand’s personality, values, and message to your target audience. […]
Read More… from Guide to a Visual Identity That Represents You
Today, during a meeting, a question was raised by a successful entrepreneur I was speaking with: What comes first, branding or marketing? The correct order is that branding comes before marketing. Branding refers to the […]
As the internet has become an indispensable medium for business and communication, developing a high-quality website has become a priority for many business owners and online professionals. An essential element of website design is the […]
Read More… from Guide to a Consistent and Effective Visual Identity on Your Website
A well-designed and functional website is essential in the digital age, but quality content is what transforms it into an effective tool for communication and interaction with the audience. Regardless of the type of website […]
Read More… from The Importance of Quality Content on a Website
You have a premium food delivery business and want to develop your business towards providing quality food at a fair price? There are several key reasons to launch a mainstream brand in the food delivery […]
Here are five important reasons for branding in a solar energy production and distribution business: Differentiation from Competitors: The solar energy industry is rapidly growing and highly competitive. Through branding, you can create a unique […]
There are numerous decision-making theories and models developed by various researchers and theorists. Some of the most well-known models include: Rational-Economic Model: This model is based on the idea that decisions are made rationally, with […]
There are several reasons for developing a separate brand when launching a mainstream food delivery brand, in contrast to the premium brand you already own. Here are some key reasons: Market Segmentation: By developing a […]
Read More… from 5 Reasons for Having a Separate Brand in Your Portfolio
The pandemic has changed consumer behavior and led many entrepreneurs to open their restaurant businesses to food delivery at home or office. INOVEO has developed 2 brands in this segment: ABCJAR and GOOD NOIZ. There […]
Brand values are defined by the project team during branding projects in workshops moderated by the branding agency. These values are then cascaded down and made known to each employee. It is important for employees […]
Read More… from Do Employees Deliver According to Brand Values?
On Monday, we received jars of raw-vegan “Nutella” from our client Dumbrawa, and we were genuinely thrilled like kids who just got their new toy. But beyond the sweetness… what does this gift signify? Client […]
Consulting friends can be useful in many aspects of life, but when it comes to a company’s brand identity, there are a few things to consider. Here’s why relying solely on friends for advice in […]
The right time for a company to undergo rebranding can vary depending on several factors. Here are some situations where rebranding might be considered appropriate: Business Changes: If your business is undergoing significant changes, such […]
To ensure a successful branding meeting for your product, follow these 7 steps: 1. Set Clear Objectives: Before the meeting, define the goals you want to achieve. Whether you aim to improve product positioning, increase […]
In the distribution sector, branding is essential for developing and consolidating identity, differentiating from competitors, and building trust with clients and business partners. Branding is the process of creating a unique and recognized image in […]
Read More… from 6 Reasons Why Distribution Companies Need Branding
A company’s website serves as an online platform that presents information about the company, its products or services, and facilitates interaction with potential clients or users. Typically, companies develop or redesign their websites during branding […]
Involving a mixed team from all departments of a company in a branding workshop offers several important benefits. Here are a few key reasons: Comprehensive Perspective: By including representatives from various departments, the workshop gains […]
A brand workshop organized by a branding and design agency can offer participants a variety of knowledge and skills related to building and managing a brand. Here’s what you can learn in such a workshop: […]
In the digital era we live in, online presence is essential for a company’s success. A well-developed and properly managed website can be a powerful tool for attracting and engaging an audience. However, to have […]
Read More… from The Importance of Aligning a Website with the Company Brand
Branding is not just about the name and logo. It’s also about touchpoints. Last week, a prospect revealed to me that they met with us only because a former client insisted they get to know […]
How Asians build their #naming strategy. How they choose names. Let’s take the example of Samsung. Is it a descriptive, evocative, or abstract name? Lee Byung-chull, the founder of Samsung, attended Waseda University in Tokyo, […]
This refers to all the interactions and stages a customer goes through while engaging with a brand. The Customer Journey includes all touchpoints and channels through which a customer comes into contact, starting from the […]
Last week, a partner asked me to conduct a branding workshop with their team, and I think it’s time to talk about the workshops we conduct because they are diverse, have different objectives, and address […]
Today, in an informal meeting, a friend asked me how to explain the need for branding to a lawyer. The lawyer’s website urgently needed rebranding. Specifically, What? Defining the mission, vision, and values, the tone […]
We often encounter this question from clients: Why are there differences in the color of my logo? It is not a mistake. It is natural. CMYK, RGB, and Pantone color codes are used to identify […]
The entire INOVEO team has recently participated in a discovery and inspiration trip to Berlin, which also provided a great opportunity for an authentic teambuilding. Part of INOVEO’s internal strategy to develop, strengthen its team’s […]
Read More… from INOVEO ignites creativity and strategy direction with a team-workshop in Berlin
Find out in the video interview below what a brand is, how it is built, how entrepreneurs approach the aspect of branding, and why country branding is needed for Romania. […]
Read More… from About Brands and Branding – TVBreak Interview
Some of the topics discussed on ZF Live with Dochita Zenoveiov: – There are many more Romanian names becoming brands compared to a few years ago. – A brand is a long-term investment – During […]
Read More… from 15 Minutes with an Entrepreneur – ZF Live Interview
1001 Nights? Nu. 1001 de intrebari despre modul nostru de lucru si cate si mai cate… No. 1001 questions about how we work and many more… There aren’t exactly 1001 here, but over time, we’ve […]
When working on websites, I sometimes encounter problems that need to be resolved, issues I didn’t foresee when planning. From bugs arising from compatibility between the theme used and plugins to bugs that seem nonsensical […]
On Friday, I went to @ZF.live to talk about the week’s big news: “Bitdefender Becomes Romania’s First Sponsor in Formula 1.” I’m revisiting some of the ideas related to sponsorship that I shared or wanted […]
Are you at the beginning of the journey for your brand and need to create awareness? A website is among the first things you need to do. There is no special website template for startups; […]
Alaturi de cookie-uri, care sunt folosite pentru a stoca informatii ce se doresc a fi accesate de catre server, un website mai foloseste doua metode principale de stocare de informatii: local si session storage. Aceste […]
Read More… from Folosirea de Local Storage in website-ul tau
La scurt timp dupa ce am venit la INOVEO si am prins putina incredere, mi-am propus sa fac un update substantial la site-ul INOVEO. Rezultatul a fost INOVEO 2.0, un website dinamic care a fost […]
Robert la butoane, cu cateva scurte despre viata de agentie. Se mai poarta sa vorbim despre ce facem? Cum ar fi viata la birou. Ce mai invatam, ce mai aflam, ce mai stricam si indreptam. […]
Principiile de functionare ale obiectivelor fotografice seamana mult cu felul in care are loc perceptia vizuala umana. […]
Read More… from Blind spot si aplicarea modelelor mentale in branding
In termeni simpli, combinatorii CSS sunt un mod care se pot “combina” selectorii bazat pe locatia unuia fata de celalalt in document. Acestia sunt: 1. Selectorul descendend, reprezentat printr-un singur spatiu intre selectorii folositi. In […]
La INOVEO intotdeauna cautam metode inovative si frumoase de a crea website-uri moderne si dinamice. Experimentarea in crearea de animatii CSS si JS este ceva ce eu fac saptamanal pentru a ma familiariza cu tehnologii […]
Read More… from Animatie JS si CSS pentru prezentarea de continut la scroll
Una din functionalitatile CSS dorite de toti programatorii web era declararea de variabile, cunoscute acum si sub numele de proprietati personalizate. Inainte de introducerea lor nativa in CSS acum cativa ani, era necesara folosirea de […]
Read More… from Utilizarea de variabile CSS in stilizarea website-urilor
Cautarea online in care folosim doar vocea noastra este o tehnologie care se imbunatateste enorm de la an la an. Odata cu cresterea enorma in numarul de smartphone-uri si dispozitive IoT (Internet of Things), a […]
Deschiderea unui magazin online nu este o decizie ce poate fi luata fara a avea un plan bine pus la punct. Un website cu o componenta de magazin online precum WordPress impreuna cu Woocommerce nu […]
Read More… from Considerente inainte de a deschide un magazin online
Animatiile dintr-un website pot transforma un layout simplu si plictisitor intr-unul dinamic si interesant ce va persista in mintea vizitatorului pentru multa vreme dupa ce a terminat umblat pe site-ul tau. O animatie populara este […]
Cand punem o imagine in website in general folosing formatele JPG, PNG si GIF, dar acestea nu sunt singurele formate ce pot fi introduse. Recent, WebP, un format creat de catre Google, a primit in […]
Read More… from Cum sa folosesti noile formate de imagini pentru web
CSS poate fi folosit in multe moduri intr-un website: inline (scris direct in fisierul sursa php sau html), extern (se creeaza un fisier extern separat), intern (scrierea codului in sectiunea de <head>), sau prin alte […]
Read More… from Diversele moduri de a introduce CSS in website
Aceste întrebări pertinente te vor ajuta să-ti găsesti agenția potrivită de branding care-ti va propulsa afacerea către succes. Drumul de la dezvoltarea unei afaceri pana la un brand nu e usor, indiferent in ce nisa […]
Read More… from Ce intrebari ar trebui sa-ti pui inainte sa lucrezi cu o agentie
Scrierea de cod curat este una in cele mai valoroase atribute a oricarui programator. Este diferenta dintre un programator bun si unul excelent. Codul curat este un cod usor de citit, usor de modificat, usor […]
Trendurile in UI se schimba des. Unele rezista in timp altele sunt uitate foarte rapid. Am vorbit in alt articol despre Neumorphism care, desi inca este folosit ocazional, nu a devenit foarte popular in randul […]
Website-urile care au un design de tipul o singura pagina (one-page) sunt perfecte pentru brand-urile personale, produse specifice, startup-uri, portofolii sau freelanceri. Sunt usor de creat si pot fi gazuite pe servere mici care nu […]
“Lazy loading” este un mod de incarcare a imaginilor intr-un website care ajuta cu viteza a unei pagini web prin decalarea incarcarii pozelor pana cand acestea intra in zona vizibila a ferestrei la scroll. Acest […]
Read More… from Lazy loading nativ pentru imaginile din website
HTTP Stric Transport Security sau pe scurt HSTS este o metoda prin care un site ce foloseste HTTPS sa fie fortat sa foloseasca conexiuni securizate. Este un best practice pentru website-urile wordpress (si orice alt […]
Generatia milenistilor convinge parintii antreprenori ca prin rebranding se poate face diferenta in turism. O solicitare pe mail ne-a determinat sa ne urcam in masina la 5 dimineata, sa conducem vreo 470 de kilometri pana […]
“Daca in offline concurenta e mare la nivel de share voice si share of pocket, in online gradul de intensitate este la maximum, pentru ca iti imparti secunda nu numai cu competitorii tai directi, ci […]
Read More… from Cum s-au folosit brandurile de mediul online in cele doua luni de stare de urgenta?
Mallul este, practic, interpretarea occidentala si contemporana a ceea ce era odinioara – si mai este in multe orase – targul sau talciocul, in cultura micilor orase romanesti, adica acel eveniment saptamanal, intr-o zi specifica, […]
Datele structurate sunt o metoda de a descrie site-ul tau pentru un motor de cautare precum Google Search. Il poti folosi pentru carti, filme, produse dintr-un magazin si multe alte categorii. Pentru acest lucru a […]
Manipuland de multe ori blocuri mari de cod, o modalitate simpla de a evita greselile repetand codul de mai multe ori este folosirea unui shortcode. Un shortcode WordPress este o bucatica de cod dinamica si […]
Deoarece exista multe unitati de masura diferite in CSS, deseori iti pui intrebarea: care este cea mai buna varianta in acest moment? Cele mai populare unitati sunt px și %, insa nu trebuie sa ramanem […]
Animatia web este o modalitate puternica de a exprima idei, mesaje și concepte. Aplicata corect, trezeste la viata un site. Ca atare, principalul motiv pentru care se utilizeaza animatia web este cresterea gradului de utilizare, […]
“Your brand, fundamentally, is the bundle of thoughts, feelings, actions and impulses about you that people have out there in the world – and that’s why it’s so powerful.” Robert Jones Brandingul, din punctul meu […]
Unul din cele mai populare trend-uri din ultimul an este adaugarea a unei variante “dark” al temei unui website sau aplicatii. Dar acest trend nu este ceva nou ci este o revenire a look-ului pe […]
Fontul reprezintă 95% din design. Pare greu de crezut. Nu de putine ori m-am aflat in situatia in care un font specific sau o spatiere diferita a shimbat complet aspectul paginii. Este nevoie de multa […]
Pentru a castiga fidelitatea clientului, nu este de ajuns sa ai un continut de calitate, bogat sau bine structurat. Nu este de ajuns nici sa ai un design atragator, plin de animatii si culori. Mai […]
Clientii nostri ne intreaba des la meeting-uri de ce folosim WordPress ca platforma principala de dezvoltare a website-urilor noastre. Lansat in 2001, WordPress a ajuns sa fie CMS-ul (Content Management System) numarul 1 din lume […]
Read More… from De ce folosim WordPress, cel mai popular CMS
Ce este arhitectura de brand? Pe scurt, arhitectura de brand se ocupa cu gestionarea perceptiilor. Este tehnica folosita in strategia de branding pentru a organiza si structura portofoliul unei companii. Acesta poate include produse, servicii, […]
Initial create pentru folosirea impreuna cu SVG-uri, filtrele CSS sunt o metoda foarte puternica de manipulare a elementelor din website prin post-procesare, in special acum cu trend-urile de folosire de mult blur sau culori mute […]
Crearea unui website este un pas important pentru orice afacere, dar putina lume stie ce implica crearea acestuia si ce este necesar. In primul rand trebuie sa decizi ce fel de website doresti. Este magazin […]
Read More… from Ce este necesar pentru crearea unui website?
Un pas important pentru orice afacere este crearea unui website. Fie ca ai un business mic local sau o afacere multi-nationala, prezenta online a ajuns sa fie esentiala tuturor, ea fiind cheia succesului. Dar de […]
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Ogilvy Pentru o buna intelegere, trebuie sa vizualizezi. In procesul de branding sau rebranding, intelegerea proiectului provine […]
Exista multe motive pentru care unele aplicatii web sau website-uri continua sa foloseasca tehnologii web invechite sau nepotrivite. Principalele sunt lipsa de dezvoltare continua focusata pe updatarea tehnologiilor folosite si dorinta de a mentine compatibilitatea […]
O data cu aparitia primelor smartphone-uri, design-ul site-urilor s-a schimbat radical. Unul din cele mai folosite buzzword-uri cand vine vorba de crearea de website-uri este “responsive”. El reprezinta o metoda sau filozofie de dezvoltare a […]
Cand planeta s-a oprit in martie si aprilie, brandurile au mers mai departe. Care au fost strategiile pe care le-au adoptat companiile in acea perioada? Daca vorbim strict de perioada de urgenta deciziile de marketing […]
Constructia si implementarea unei identitati vizuale se desfasoara in mai multe “seturi” exact ca intr-un meci de ping-pong. Fiecare etapa trebuie parcursa si niciodata sarita. Astfel ca agentie ne este “servit” un brief iar noi […]
Cand dezvoltam namingul sau look&feel-ul – cele 2 etape creative intr-un proces de re/branding avem multe idei care pleaca din ADN-ul brandului. Cand zic multe, chiar sunt multe. Daca dezvolti 100 de idei, una dintre […]
Alaturi de logo/logotype, supergraphic, layout, paleta cromatica, familia de fonturi si iconografie, imageria isi are rolul ei bine definit in crearea unei identitati vizuale. Ca vorbim de un stil intreg de fotografie sau de un […]
Read More… from Imageria si rolul ei in crearea unei identitati vizuale
Stau de vorba cu multe startup-uri. Drumul unui antreprenor e sinuos. Mai ales daca vine dintr-o multinationala. Din exterior pare simplu. Cantaretii au voce. S-au nascut cu talent. Pictorii, la fel. Hagi, Nadia sau Halep […]
Fata de inceputurile sale din anii 90, CSS-ul (Cascading Style Sheets) a evoluat enorm cu functii din ce in ce mai puternice care ofera multe tool-uri dezvoltatorilor de website sa isi vada vizunea lor pusa […]
Read More… from Sintaxe noi puternice CSS pentru web development
Confruntată cu o adevărată revoluție anul trecut, industria de retail a traversat modificări majore ale comportamentelor de consum, a descoperit universul online și a fost presată să adopte tool-uri digitale și să conecteze canalele de […]
Read More… from Trenduri ce vor defini industria de retail în 2021
Pop art este un curent nascut in anii ’50 in Marea Britanie si America, ca revolta a tinerilor asupra perspectivei traditionale asupra artei. Acestia au integrat elemente comerciale intalnite in viata de zi de zi, […]
Alaturi de logo/logotype, supergraphic, paleta cromatica, familia de fonturi, layout si imagerie, iconografia isi are rolul ei bine definit in alcatuirea identitatii vizuale. Ca vorbim de un set de iconuri, de pictograme, de semne si […]
Read More… from Iconografia si rolul ei in definirea identitatii vizuale
Sincer, nici nu stiu cand au trecut. De indata ce totul era set up si am inceput sa lucrez la primul proiect, am ramas lipit de tastatura. Atat de mult m-a captivat si ma captiveaza […]
Suprarealismul este un curent aparut la inceputul secolului 20, poetul avangardist Guillaume Apollinaire fiind primul care a folosit acest termen. Andre Breton, reprezentant al curentului, spune in manifestul sau din 1924 ca suprarealismul este o […]
Este foarte usor ca un website care functioneaza perfect astazi sa inceapa sa faca probleme maine. In cele mai urate cazuri te poti trezi cu un el complet nefunctional, cu datele pierdute si daca nu […]
Read More… from Problemele tipice website-urilor neingrijite
Acest material s-a nascut in urma mailurilor primite de la clienti. Primim briefuri complete care se intind pe pagini intregi si care ne ajuta sa construim o abordare cu timing si buget. Primim si mailuri […]
Atunci cand nu stii ce s-a facut inaintea ta, cum poti invata din ce a mers bine si, mai ales, de unde vine inovatia? Pablo Picasso spunea ca trebuie sa inveti “regulile ca un profesionist, […]
In aceasta serie de articole vom discuta despre viitorul internetului si tehnologiile care vor ajunge in curand in calculatoarele si telefoanele tuturor. HTML-ul, mai exact HyperText Markup Language, este limbajul internetului dezvoltat de catre WHATWG […]
Atunci cand nu stii ce s-a facut inaintea ta, cum poti invata din ce a mers bine si, mai ales, de unde vine inovatia? Pablo Picasso spunea ca trebuie sa inveti “regulile ca un profesionist, […]
